Hello.
Exploiting The Revenue Potential Of The Mobile
Internet
Mobile Internet 2009

Number of paid-for apps 22,585
$30,000 $20,000
Average cost
$677 $4
Total investment
51m
million
Reach the market…
Apps sold (launch-Oct 08) 200,000,000
Average price $2.58
…with the right product
Total revenue $516,000,000
$361 million
Total net revenue
* Number of App store paid-for apps and average price figures from Mobclix
** Average development costs from businessinsider.com
*** total sales from appleinsider.com and based on Apple announcements

1 million+ UK users
4x 2007 revenues
Near profit in UK market
Page views (000's)
150000
112500
75000
37500
0
May-06 Aug-07 Oct-08
100k+ downloads per month
Over 30% participation in leagues

…the right product
I start by filling in what
I can and hope that
eventually it all links
up, I am not hung up
on solving the upper
left corner first or
whatever.
Design

…the right product
Design

fragmentation

…the right platform
Symbian
Effort
Java
MMS
Mobile web
SMS
Capability

Windows Mobile
native RIM Symbian
iPhone
X-plat.
Android
Java
Flash
Mobile web
standard
SMS

The right product… evolves
Receive a
puzzle every
morning?
Listen, measure
assume change

Reach the market

Traditional media didn’t work
* Photo by Vincent Germain

Limited cross-platform crossover
15%

Mobile is the best ad channel

Delightful user experience
Target platforms audience
Keep evolving
Master mobile marketing

Thank you.
sergio.falletti@futureplatforms.com