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Revenue Opportunities in Mobile
 

Revenue Opportunities in Mobile

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Presentation by Sergio Falletti at Mobile Internet 2.0 in Vienna, on Revenue Opportunities in Mobile

Presentation by Sergio Falletti at Mobile Internet 2.0 in Vienna, on Revenue Opportunities in Mobile

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    Revenue Opportunities in Mobile Revenue Opportunities in Mobile Presentation Transcript

    • Hello. Exploiting The Revenue Potential Of The Mobile Internet Mobile Internet 2009
    • Number of paid-for apps 22,585 $30,000 $20,000 Average cost $677 $4 Total investment 51m million Reach the market… Apps sold (launch-Oct 08) 200,000,000 Average price $2.58 …with the right product Total revenue $516,000,000 $361 million Total net revenue * Number of App store paid-for apps and average price figures from Mobclix ** Average development costs from businessinsider.com *** total sales from appleinsider.com and based on Apple announcements
    • 1 million+ UK users 4x 2007 revenues Near profit in UK market Page views (000's) 150000 112500 75000 37500 0 May-06 Aug-07 Oct-08 100k+ downloads per month Over 30% participation in leagues
    • …the right product I start by filling in what I can and hope that eventually it all links up, I am not hung up on solving the upper left corner first or whatever. Design
    • …the right product Design
    • fragmentation
    • …the right platform Symbian Effort Java MMS Mobile web SMS Capability
    • Windows Mobile native RIM Symbian iPhone X-plat. Android Java Flash Mobile web standard SMS
    • The right product… evolves Receive a puzzle every morning? Listen, measure assume change
    • Reach the market
    • Traditional media didn’t work * Photo by Vincent Germain
    • Limited cross-platform crossover 15%
    • Mobile is the best ad channel
    • Delightful user experience Target platforms audience Keep evolving Master mobile marketing
    • Thank you. sergio.falletti@futureplatforms.com