In January 2011, Buzz Marketing Group, in partnership with the Young Entrepreneur Council, conducted a study on youth entrepreneurship. The goals of the study were to:
• Establish some initial metrics around youth and entrepreneurship
• To understand the support system sustaining young entrepreneurs
• To understand if youth entrepreneurship is a viable solution to the nation’s youth unemployment issue
What follows is a synopsis of that study. This is the first of many studies that we will conduct on this subject throughout the year. Subsequent studies will delve deeper into issues affecting minorities, female entrepreneurs, and even the emerging demographic of mompreneurs. Through this study, we also discovered an emerging group we’ve dubbed the “sidepreneurs,” and we will also be conducting follow-ups with this group as well.