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Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
Moms 8.0: Celebrities
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Moms 8.0: Celebrities

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The EIGHTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms and Celebrities.

The EIGHTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms and Celebrities.

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  • 1. The Buzz on Moms Report Celebrities 8.0Our annual report reveals the truth about Moms: they are connected, inspiring, innovative, and philanthropic.
  • 2. Who was Involved? 7000 253* - ./ *01234 +",(& These panelists .729 members from ourbuzzSpotter® network 56781*" $$.9$)*participated in this surveyabout Moms to learn how : %. ;/./*< ( ;%(.* Paneliststhey re raising theMillennial Generation. =;<)./*012>5253*100%female 729 !"# $%& %" ( $) * buzzmg.com
  • 3. location !"# $%&# 6789#:;#<=+# >%&#The majority of (#participants are $)&#from these states. 4+# )&# 4# *+# 5&# %&# 23# /&# 01# .+#STATS BY STATE AND PERCENTAGE >>> -&# /&# ,(# -&# buzzmg.com
  • 4. AGE >$A>?# $@&# >%A)/# >/&# )5A-># >>&#The respondentsranged in age from -)A-?# $%&#21 – 55 years old. -%A@@# $?&# buzzmg.com
  • 5. +K7LDHGJ#JNDGJ#29C7L# $&# $&#ethnicity +8DGJ#+K7LDHGJ# 3D8MGJDH# @&# %&# EFGHI# $?&# BCD97# //&# buzzmg.com
  • 6. Relationship status PDR:LH7N# 5&# =DJOF7# $5&# PGQJO# -&# J#G#L7FGQ:J8CDM# $/&# 4GLLD7N# @/&# buzzmg.com
  • 7. Education 4G897L8# P7OL77# $>&# 3DOC#8HC::F# NDMF:KG# >@&# EGHC7F:L8#P7OL77# +88:HDG978#P7OL77# --&# $%&# buzzmg.com
  • 8. ll- re wo r king fuemployment 5 3% o f our Mo ms a 16% are wo r ki ng th e r time and ano par t-time . +#89TN7J9# )&# 29C7L# =7F;A7KMF:S7N# ?&# <J7KMF:S7N# ?&# $>&# B:LIDJO#MGL9A QK7# $/&# B:LIDJO#;TFFAQK7# @)&# buzzmg.com
  • 9. Household stude n ts fall be twee n income 47% o f our h o ld th e na tio nal ave rage h ouse 82,000 in c o me o f $33,000 and $ -5&# )>&# $$&# $&# /&# )&#(788#9CGJ# U?VWWW#A# U))VWWWA# U?>VWWW#A# U$5WVWWW#A# 4:L7#9CGJ# U?VWWW# U))VWWW# U?>VWWW# U$5WVWWW# U)5WVWWW# U)5WVWWW# buzzmg.com
  • 10. Actor / ActressP7JY7F#BG8CDJO9:J# >$&# X:CJJS#P7MM# >W&# BDFF#=KD9C# $-&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 11. Athlete4DHCG7F#X:LNGJ# >%&#4DHCG7F#.C7FM8# >@&#PGRDN#E7HICGK# >@&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 12. Music artist or group +N7F7# ))&# E7S:JH7# >W&#ZG9S#.7LLS# $?&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 13. Celebrity entrepreneur 2MLGC#BDJ;L7S# --&# =GJNLG#ETFF:HI# >)&#0C7#ZGLNG8CDGJ8# $%&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 14. Politician or royalEGLGHI#2[GKG# @>&#3DFFGLS#*FDJ9:J# --&# EDFF#*FDJ9:J# -W&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 15. model 37DND#ZFTK# -)&#*DJNS#*LG;:LN# -$&# 0SLG#EGJI8# -W&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 16. Television personality 2MLGC#BDJ;L7S# --&#PGRDN#(7]7LKGJ# >W&#EGL[GLG#BGF97L8# $%&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 17. Writer or author =97MC7J#ZDJO# ))&# XZ#6:FDJO# >?&#!DHC:FG8#=MGLI8# >$&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 18. designer ^7LG#BGJO# )%&#6GFMC#(GTL7J# ))&# *GFRDJ#ZF7DJ# >?&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 19. celebrity X:CJJS#P7MM# $?&# BDFF#=KD9C# $@&#P7JY7F#BG8CDJO9:J# $-&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 20. Where do you get their news first? 2JFDJ7# -?&# 0^# >/&# .LDJ9# %&#,LD7JN8#_#,GKDFS# %&# 6GND:# ?&# buzzmg.com
  • 21. Do blogs & Magsinfluence your opinion of celebs? !:9#G9#GFF# +[8:FT97FS# >$&# >@&# =FDOC9FS# @-&# buzzmg.com
  • 22. Which of the of following do you read? .`2.(`# 5W&# <=#B77IFS# @/&# *:8K:M:FD9GJ# -@&# J#0:THC# -$&# 2Za# )-&# ^:OT7# ))&# 4GLD7#*FGDL7# )W&# =9GL# >?&# (D;7#_#=9SF7# >/&# `((`# >/&# !:J7#:;#9C7#+[:R7# $$&# buzzmg.com
  • 23. How influentialare celebs when you buy beauty supplies? `b9L7K7FS# <JDJcT7JQGF## JcT7JQGF# $@&# $@&# =FDOC9FS# JcT7JQGF## $-&# ^7LS#JcT7JQGF# )W&# =:K7CG9# JcT7JQGF# >/&# buzzmg.com
  • 24. How influentialare celebs when you buy a car? `b9L7K7FS# JcT7JQGF# /&# ^7LS#JcT7JQGF# %&#<JDJcT7JQGF## =:K7CG9# -?&# JcT7JQGF# >$&# =FDOC9FS# JcT7JQGF## $/&# buzzmg.com
  • 25. How influential are celebs when you buy technology? `b9L7K7FS# JcT7JQGF# 5&# ^7LS#JcT7JQGF# $/&#<JDJcT7JQGF## )/&# =:K7CG9# =FDOC9FS# JcT7JQGF# JcT7JQGF## >-&# $5&# buzzmg.com
  • 26. How influentialare celebs when you buy food? `b9L7K7FS# JcT7JQGF# $W&# <JDJcT7JQGF## )W&# ^7LS#JcT7JQGF# $%&# =FDOC9FS# JcT7JQGF## =:K7CG9# $@&# JcT7JQGF# >/&# buzzmg.com
  • 27. How influential are celebs when you buy clothing & Shoes? <JDJcT7JQGF## $)&# `b9L7K7FS#=FDOC9FS#JcT7JQGF## JcT7JQGF# %&# >5&# =:K7CG9# JcT7JQGF# >>&# ^7LS#JcT7JQGF# >%&# buzzmg.com
  • 28. How influentialare celebs when you donate to charity? `b9L7K7FS# JcT7JQGF# $)&# <JDJcT7JQGF## >@&# ^7LS#JcT7JQGF# >)&# =FDOC9FS# JcT7JQGF## $)&# =:K7CG9# JcT7JQGF# >/&# buzzmg.com
  • 29. =< ( $"& $*?)!* Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

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