The                  Buzz on Moms                  Report                    Presidential Election                        ...
Who was                                      Involved?                                                                    ...
location                                                                       NY	                                        ...
AGE               21-­‐28	     9%	                       29-­‐36	                             29%	  The respondents      3...
Hispanic	  American	  Indian	              Asian	  American	   7%	        1%	  ethnicity            2%	                   ...
Relationship   status                             Divorced	                                              Single	          ...
Education                            Masters	                              Degree	                               12%	     ...
ll-                                                              re wo r king fuemployment                              5 ...
Household                                                          stude n ts fall                                        ...
Party                                                  AffiliationIndependent	                    Republican	      24%	   ...
Political                                     Very	                                                                     vi...
Are you                    currently active                      in a political                          group?          Y...
If so, how                                                                                           often?               ...
Will you vote in                      the 2012                    presidential                      election?No	  5%	     ...
If not, why?                  The	  process	  is	  very	  confusing	                         3%	                          ...
Do you think obama             is in favor of          entrepreneurship              in the u.s.? No	  34%	             Ye...
Do you think                                      programs like social                                          security a...
Presidential                                       Presidential   Report card                                         Repo...
What is the most                                                                                                        im...
Where have you                        been getting most                          of your news                            a...
Which of the                                        following                                     influences your         ...
Do you feel                                   comfortable                                  discussing your                ...
How many of your                                                                                            friends share ...
Did you watch                                       Did you watch          the democratic                                 ...
Who is better at                          communicating                         their messages?Romney	    27%	            ...
How does paul ryan                                                     affect romney’s                                    ...
Whose                                                                   responsibility is it                              ...
Who do you think                       Who do you think       SHOULD win the                           WILL win the       ...
Co n tac t Us!                 Buzz Marketing Group                 1515 Market St.                 Suite 1810            ...
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Moms 9.0: Presidential Election

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The NINTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms and the 2012 Presidential Election.

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Moms 9.0: Presidential Election

  1. 1. The Buzz on Moms Report Presidential Election 9.0Our annual report reveals the truth about Moms: they are connected, inspiring, innovative, and philanthropic.
  2. 2. Who was Involved? 7000 12 h ed 09.24. Launc These panelists .532 members from ourbuzzSpotter® network 978 a ttemptsparticipated in this surveyabout Moms to learn how F ie lded o n line Paneliststhey re raising theMillennial Generation. Closed 09.28.12100%female 532 Par tic ipa n ts buzzmg.com
  3. 3. location NY   15%   IL   Rest  of  USA   9%   35%  The majority ofparticipants are CA   11%  from these states. FL   6%   MA   OH   TX   4%   7%   MI   5%  STATS BY STATE AND PERCENTAGE >>> PA   4%   4%   buzzmg.com
  4. 4. AGE 21-­‐28   9%   29-­‐36   29%  The respondents 37-­‐42   27%  ranged in age from21 – 55 years old. 43-­‐48   19%   49-­‐55   16%   buzzmg.com
  5. 5. Hispanic  American  Indian   Asian  American   7%   1%  ethnicity 2%   Black   18%   White   72%   buzzmg.com
  6. 6. Relationship status Divorced   Single   8%   16%   DaQng   2%   In  a   relaQonship   12%   Married   62%   buzzmg.com
  7. 7. Education Masters   Degree   12%   High  school   diploma   24%   Bachelors   Associates   Degree   Degree   44%   20%   buzzmg.com
  8. 8. ll- re wo r king fuemployment 5 1% o f our Mo ms a 18% are wo r ki ng th e r time and ano par t-time . Homemaker   Unemployed   A  student   8%   12%   3%   Self-­‐employed   8%   Working  part-­‐ Qme   18%   Working  full-­‐ Qme   51%   buzzmg.com
  9. 9. Household stude n ts fall be twee n income 45% o f our h o ld th e na tio nal ave rage h ouse 33,000 and $ 82,000 in c o me o f $ 45%   35%   3%   12%   5%   0%   0%  Less  than   $8,000  -­‐   $33,000-­‐   $82,000  -­‐   $170,000  -­‐   More  than   I  dont  want   $8,000   $33,000   $82,000   $170,000   $370,000   $370,000   to  specify   buzzmg.com
  10. 10. Party AffiliationIndependent   Republican   24%   24%   Democrat   52%   buzzmg.com
  11. 11. Political Very   views Very  liberal   conservaQve   9%   4%   ConservaQve  Liberal   19%   24%   Moderate   44%   buzzmg.com
  12. 12. Are you currently active in a political group? Yes   22%   No  78%   buzzmg.com
  13. 13. If so, how often? 4-­‐5  days   Everyday   2-­‐3  days   3%   2%   9%  1  day   5%  A  few  hours   14%   Only  when  I  have   Qme   67%   buzzmg.com
  14. 14. Will you vote in the 2012 presidential election?No  5%   Yes   95%   buzzmg.com
  15. 15. If not, why? The  process  is  very  confusing   3%   The  lines  are  too  long   0%   I  will  be  out  of  town   28%   I  dont  like  the  candidates   43%   I  am  not  legally  authorized  to  vote   1%  I  cant  physically  get  to  the  polls  to  vote   0%   I  am  not  interested  in  voQng  or  poliQcs   9%   I  am  too  busy  with  work  or  school   0%   I  dont  feel  that  my  vote  will  count   16%   buzzmg.com
  16. 16. Do you think obama is in favor of entrepreneurship in the u.s.? No  34%   Yes   66%   buzzmg.com
  17. 17. Do you think programs like social security and medicare will be available when you retire? Not  Sure   9%   Yes   31%   No  60%   buzzmg.com
  18. 18. Presidential Presidential Report card Report card April 2012 September 2012 How would you rate How would you rateReport Card PRESIDENT OBAMA’S Report Card PRESIDENT OBAMA’S performance? performance? 11% 9% A A B 37% B 34% C 28% C 29% D 14% D 14% F 10% F 13% buzzmg.com
  19. 19. What is the most important problem facing our country?Social  Programs  (I.e.  Social  Security,  Medicare)   4%   Marijuna  LegalizaQon   0%   Foreign  Policy   2%   Budget  Deficit   5%   Energy   0%   EducaQon   3%   Illegal  ImmigraQon   2%   Health  Care   10%   74%   Economy   buzzmg.com
  20. 20. Where have you been getting most of your news about the election?Television newspapers Friends & family 55% 5% 2% internet radio 35% 3% buzzmg.com
  21. 21. Which of the following influences your vote the most?Television newspapers Friends & family 44% 7% 21% internet radio 25% 3% buzzmg.com
  22. 22. Do you feel comfortable discussing your political beliefs?No,  its  private   4%   Yes   96%   buzzmg.com
  23. 23. How many of your friends share things about politics on social networking sites?   Friends & family internet None  of  them  All  of  them   4%   8%   Some  of  them   29%   Most  of  them   35%   Half  of  them   24%   buzzmg.com
  24. 24. Did you watch Did you watch the democratic the republican national national convention? convention? Television No  17%   No   Yes   Yes   22%   33%   45%   Some  of  it   Some  of  it   38%   45%   buzzmg.com
  25. 25. Who is better at communicating their messages?Romney   27%   Obama   73%   buzzmg.com
  26. 26. How does paul ryan affect romney’s chance of becoming president? Helps  Doesnt  have  an   28%   affect   36%   Hurts   36%   buzzmg.com
  27. 27. Whose responsibility is it to resolve the problems in the middle east? United  NaQons   The  countries   38%  involved  in  the   conflict   51%   European  Union   United  States   1%   Arab  League   6%   4%   buzzmg.com
  28. 28. Who do you think Who do you think SHOULD win the WILL win the 2012 presidential 2012 presidential election? election? Romney  Romney   21%   36%   Obama   Obama   79%   64%   buzzmg.com
  29. 29. Co n tac t Us! Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

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