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Moms 9.0: Presidential Election
 

Moms 9.0: Presidential Election

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The NINTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms and the 2012 Presidential Election.

The NINTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms and the 2012 Presidential Election.

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    Moms 9.0: Presidential Election Moms 9.0: Presidential Election Presentation Transcript

    • The Buzz on Moms Report Presidential Election 9.0Our annual report reveals the truth about Moms: they are connected, inspiring, innovative, and philanthropic.
    • Who was Involved? 7000 12 h ed 09.24. Launc These panelists .532 members from ourbuzzSpotter® network 978 a ttemptsparticipated in this surveyabout Moms to learn how F ie lded o n line Paneliststhey re raising theMillennial Generation. Closed 09.28.12100%female 532 Par tic ipa n ts buzzmg.com
    • location NY   15%   IL   Rest  of  USA   9%   35%  The majority ofparticipants are CA   11%  from these states. FL   6%   MA   OH   TX   4%   7%   MI   5%  STATS BY STATE AND PERCENTAGE >>> PA   4%   4%   buzzmg.com
    • AGE 21-­‐28   9%   29-­‐36   29%  The respondents 37-­‐42   27%  ranged in age from21 – 55 years old. 43-­‐48   19%   49-­‐55   16%   buzzmg.com
    • Hispanic  American  Indian   Asian  American   7%   1%  ethnicity 2%   Black   18%   White   72%   buzzmg.com
    • Relationship status Divorced   Single   8%   16%   DaQng   2%   In  a   relaQonship   12%   Married   62%   buzzmg.com
    • Education Masters   Degree   12%   High  school   diploma   24%   Bachelors   Associates   Degree   Degree   44%   20%   buzzmg.com
    • ll- re wo r king fuemployment 5 1% o f our Mo ms a 18% are wo r ki ng th e r time and ano par t-time . Homemaker   Unemployed   A  student   8%   12%   3%   Self-­‐employed   8%   Working  part-­‐ Qme   18%   Working  full-­‐ Qme   51%   buzzmg.com
    • Household stude n ts fall be twee n income 45% o f our h o ld th e na tio nal ave rage h ouse 33,000 and $ 82,000 in c o me o f $ 45%   35%   3%   12%   5%   0%   0%  Less  than   $8,000  -­‐   $33,000-­‐   $82,000  -­‐   $170,000  -­‐   More  than   I  dont  want   $8,000   $33,000   $82,000   $170,000   $370,000   $370,000   to  specify   buzzmg.com
    • Party AffiliationIndependent   Republican   24%   24%   Democrat   52%   buzzmg.com
    • Political Very   views Very  liberal   conservaQve   9%   4%   ConservaQve  Liberal   19%   24%   Moderate   44%   buzzmg.com
    • Are you currently active in a political group? Yes   22%   No  78%   buzzmg.com
    • If so, how often? 4-­‐5  days   Everyday   2-­‐3  days   3%   2%   9%  1  day   5%  A  few  hours   14%   Only  when  I  have   Qme   67%   buzzmg.com
    • Will you vote in the 2012 presidential election?No  5%   Yes   95%   buzzmg.com
    • If not, why? The  process  is  very  confusing   3%   The  lines  are  too  long   0%   I  will  be  out  of  town   28%   I  dont  like  the  candidates   43%   I  am  not  legally  authorized  to  vote   1%  I  cant  physically  get  to  the  polls  to  vote   0%   I  am  not  interested  in  voQng  or  poliQcs   9%   I  am  too  busy  with  work  or  school   0%   I  dont  feel  that  my  vote  will  count   16%   buzzmg.com
    • Do you think obama is in favor of entrepreneurship in the u.s.? No  34%   Yes   66%   buzzmg.com
    • Do you think programs like social security and medicare will be available when you retire? Not  Sure   9%   Yes   31%   No  60%   buzzmg.com
    • Presidential Presidential Report card Report card April 2012 September 2012 How would you rate How would you rateReport Card PRESIDENT OBAMA’S Report Card PRESIDENT OBAMA’S performance? performance? 11% 9% A A B 37% B 34% C 28% C 29% D 14% D 14% F 10% F 13% buzzmg.com
    • What is the most important problem facing our country?Social  Programs  (I.e.  Social  Security,  Medicare)   4%   Marijuna  LegalizaQon   0%   Foreign  Policy   2%   Budget  Deficit   5%   Energy   0%   EducaQon   3%   Illegal  ImmigraQon   2%   Health  Care   10%   74%   Economy   buzzmg.com
    • Where have you been getting most of your news about the election?Television newspapers Friends & family 55% 5% 2% internet radio 35% 3% buzzmg.com
    • Which of the following influences your vote the most?Television newspapers Friends & family 44% 7% 21% internet radio 25% 3% buzzmg.com
    • Do you feel comfortable discussing your political beliefs?No,  its  private   4%   Yes   96%   buzzmg.com
    • How many of your friends share things about politics on social networking sites?   Friends & family internet None  of  them  All  of  them   4%   8%   Some  of  them   29%   Most  of  them   35%   Half  of  them   24%   buzzmg.com
    • Did you watch Did you watch the democratic the republican national national convention? convention? Television No  17%   No   Yes   Yes   22%   33%   45%   Some  of  it   Some  of  it   38%   45%   buzzmg.com
    • Who is better at communicating their messages?Romney   27%   Obama   73%   buzzmg.com
    • How does paul ryan affect romney’s chance of becoming president? Helps  Doesnt  have  an   28%   affect   36%   Hurts   36%   buzzmg.com
    • Whose responsibility is it to resolve the problems in the middle east? United  NaQons   The  countries   38%  involved  in  the   conflict   51%   European  Union   United  States   1%   Arab  League   6%   4%   buzzmg.com
    • Who do you think Who do you think SHOULD win the WILL win the 2012 presidential 2012 presidential election? election? Romney  Romney   21%   36%   Obama   Obama   79%   64%   buzzmg.com
    • Co n tac t Us! Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com