Moms 7.0: Brands
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Moms 7.0: Brands

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The SEVENTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms and Brands.

The SEVENTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms and Brands.

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  • 1. The Buzz on Moms Report Brands 7.0Our annual report reveals the truth about Moms: they are connected, inspiring, innovative, and philanthropic.
  • 2. Who was Involved? 7000 253* - ./ *01234 +",(& These panelists .866 members from ourbuzzSpotter® network 56784*" $$.9$)*participated in this surveyabout Moms to learn how : %. ;/./*< ( ;%(.* Paneliststhey re raising theMillennial Generation. =;<)./*08203253*100%female 866 !"# $%& %" ( $) * buzzmg.com
  • 3. location !"# $%&# 789:#;<#=>"# ?@&# "5#The majority of 6&# (#participants are 3*# $)&# 4&#from these states. 12# 0&# *+# /+# ,&#STATS BY STATE AND PERCENTAGE >>> 0&# ."# -"# )&# %&# buzzmg.com
  • 4. AGE 6,A44# $4&# 6BA60# ?$&#The respondents B%A6?# ?@&#ranged in age from21 – 55 years old. ?,AB)# ?6&# ?$A?0# ?@&# buzzmg.com
  • 5. ethnicity NE9OHKEI# Q:D8M# %&# ?&# "L8MEIHK# *KPEHK# $&# "9EHK#"L8MEIHK# 6&# FGHIJ# $%&# CDE:8# ),&# buzzmg.com
  • 6. Relationship status SEU;MI8P# %&# >EKRG8# $,&# SHTKR# B&# *K#H# M8GHT;K9DEO# 3HMME8P# $0&# 4B&# buzzmg.com
  • 7. Education 3H9:8M9# S8RM88# $@&# NERD#9ID;;G# PEOG;LH# ?%&# FHID8G;M9#S8RM88# 66&# "99;IEH:89# S8RM88# $,&# buzzmg.com
  • 8. eemployment are wo r king full tim o f our m o ms yed. 52% f mo ms are u ne mplo a nd o nly 11% o >:HV#H:#D;L8# =K8LOG;V8P# L;L# $$&# "#9:WP8K:# ,&# )&# >8G<A8LOG;V8P# C;MJEKR# 0&# OHM:ATL8# $6&# C;MJEKR#<WGGATL8# 4?&# buzzmg.com
  • 9. Household o ms fall be twee n t he income 48% o f our M o me ge h ouse h o ld in c na tio nal ave ra ,000 o f $33 ,000 and $82 60&# ?,&# ?&# $B&# @&# 6&# 6&#+899#:DHK# X0Y@@@#A# XBBY@@@A# X0?Y@@@#A# X$%@Y@@@#A# 3;M8#:DHK# *#P;KZ:#[HK:# X0Y@@@# XBBY@@@# X0?Y@@@# X$%@Y@@@# XB%@Y@@@# XB%@Y@@@# :;#9O8IE<V#buzzmg.com
  • 10. Soft Drinks B,&#!;IH#!;GH# ?0&#SE8:#!;J8# ?%&# -8O9E# *Participants selected their three favorite brands for each category buzzmg.com
  • 11. jeans 40&# +8UE9# ?0&# .W899# ?%&#+WIJV#FMHKP# *Participants selected their three favorite brands for each category buzzmg.com
  • 12. Alcoholic beverages B$&# FHIHMPE# ?%&#>LEMK;# ?)&# !;M;KH# *Participants selected their three favorite brands for each category buzzmg.com
  • 13. eyewear 6B&#7HVAFHK# ?@&#!N"]+# $,&# -MHPH# *Participants selected their three favorite brands for each category buzzmg.com
  • 14. cosmetics B@&#3"!#!;9L8TI9# ?%&# QGHV# ?4&# !GEKE^W8# *Participants selected their three favorite brands for each category buzzmg.com
  • 15. snacks B$&# S;ME:;9# ?0&#>WKIDEO9# ?B&# +HVZ9# *Participants selected their three favorite brands for each category buzzmg.com
  • 16. candy 6$&#78898Z9# B?&#3`39# B@&# 1[E_# *Participants selected their three favorite brands for each category buzzmg.com
  • 17. electronics 4?&#"OOG8# ?6&#>;KV# $0&# S8GG# *Participants selected their three favorite brands for each category buzzmg.com
  • 18. fragrance!DHK8G#;b4#C;L8Kc9# ?)&# -8M<WL8# S;GI8#`#.HaaHKH#A# ?$&# S`.#7HGOD#+HWM8K#7;LHKI8# $)&# *Participants selected their three favorite brands for each category buzzmg.com
  • 19. Fast food 64&# >Wa[HV# B,&#-HK8MH#FM8HP# B?&# !DEO;:G8# *Participants selected their three favorite brands for each category buzzmg.com
  • 20. automobiles ?)&# 1;V;:H# ?4&# /;MP# ?4&#!D8UM;G8:# *Participants selected their three favorite brands for each category buzzmg.com
  • 21. airlines 6)&#>;W:D[89:#"EMGEK89# 6B&# =KE:8P#"EMGEK89# 6?&# S8G:H#"EM#+EK89# *Participants selected their three favorite brands for each category buzzmg.com
  • 22. hotels 6B&# 3HMME;d# ?,&# NEG:;K#N;:8G# ?B&#>D8MH:;K#N;:8G9# *Participants selected their three favorite brands for each category buzzmg.com
  • 23. media %$&#/HI8a;;J# 6$&# .;;RG8# ?%&#(;W1Wa8# *Participants selected their three favorite brands for each category buzzmg.com
  • 24. Wireless providers )0&#e8MEf;K#CEM8G899# )$&# "1`1# 66&# >OMEK:# *Participants selected their three favorite brands for each category buzzmg.com
  • 25. apparel B$&#eEI:;MEHZ9#>8IM8:# ?6&# QGP#HUV# ??&# EJ8# *Participants selected their three favorite brands for each category buzzmg.com
  • 26. Department stores )B&# 3HIVZ9# 60&# h;DGZ9# B)&#g!#-8KK8V# *Participants selected their three favorite brands for each category buzzmg.com
  • 27. Retail chains %B&# 1HMR8:# 6?&#CHGLHM:# ??&# *h]"# *Participants selected their three favorite brands for each category buzzmg.com
  • 28. Online retail 0?&#"LHf;KbI;L# 6$&# ]aHVbI;L# ?)&# *:WK89bI;L# *Participants selected their three favorite brands for each category buzzmg.com
  • 29. My favorite brand is Favorite Amazon.com. It has so many options. I can buy almostbrand 2012 anything I want there and they have good customer service. I also like that they offer promotional incentives sometimes in addition to the incredibly low prices. The best brand by far is I love Amazon because Amazon. I can buy they almost always have anything I want or need, new or used and for what you need and if they cheaper. It has reviews on dont have it, they will tell everything! Tell me a you where it can be found. better brand for business This is great customer than that! * service. * buzzmg.com
  • 30. =< ( $"& $*>)!* Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com