Moms 10.0: Holiday Spending

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The TENTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms and Holiday Spending.

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Moms 10.0: Holiday Spending

  1. 1. The Buzz on Moms Report Holiday Spending 10.0Our annual report reveals the truth about Moms: they are connected, inspiring, innovative, and philanthropic.
  2. 2. Who was Involved? 7000 2 h ed 10.29.1 Launc These panelists .564 members from ourbuzzSpotter® network 1,604 a ttemptsparticipated in this surveyabout Moms and how F ie lded o n line Paneliststhey re raising theMillennial Generation. Closed 11.02.12100%female 564 Par tic ipa n ts buzzmg.com
  3. 3. AZ   2%  location CA   Rest  of  the   FL   TX   11%   USA   4%   4%   14%   SC   GA   2%   4%   PA   5%  The majority of IL   OR   9%  participants are 3%  from these states. IN   OH   2%   5%   MD   NC   3%   NY   MA   2%  STATS BY STATE AND PERCENTAGE >>> 13%   NJ   MI   4%   6%   MN  3%   MO   2%   2%   buzzmg.com
  4. 4. AGE 21-­‐24   4%   25-­‐30   7%   31-­‐35   26%  The respondents 21%   36-­‐40  ranged in age from21 – 55 years old. 41-­‐45   17%   46-­‐50   14%   51-­‐55   11%   buzzmg.com
  5. 5. Other  ethnicity Asian   American   Hispanic   2%   7%   8%   Black   16%   White   67%   buzzmg.com
  6. 6. Relationship status Divorced   7%   Single   17%   DaTng   3%   In  a  relaTonship   18%   Married   55%   buzzmg.com
  7. 7. Education Ph.D   None  of  the  Above   1%   6%   Masters   Degree   12%   High  school  diploma   26%   Associates  Degree   Bachelors  Degree   17%   38%   buzzmg.com
  8. 8. employment 56%   15%   11%   8%   6%   3%   2%  Working  full-­‐ Working  part-­‐ Unemployed   Self-­‐employed   Stay  at  home   A  student   A  student-­‐ Tme   Tme   mom   worker   buzzmg.com
  9. 9. Household income e n th e o ms fall be twe 47% o f our M ouse h o ld in c o me ge h na tio nal ave ra 33,000 and $ 82,000 of $ 47%   28%   2%   15%   1%   4%   4%  Less  than   $8,000  -­‐   $33,000-­‐   $82,000  -­‐   $170,000  -­‐   More  than   I  dont  want   $8,000   $33,000   $82,000   $170,000   $370,000   $370,000   to  specify   buzzmg.com
  10. 10. Who do you shop with? 93%   55%   45%   22%   20%  Myself   My  Child(ren)   My  Friends   My  Parent(s)   Other   buzzmg.com
  11. 11. 39%   When will you begin Holiday shopping? 16%   15%   13%   7%   5%   4%   1%  November   I  shop  all   Black   October   2  Weeks   Before   Halloween   Last   year  long   Friday   before   October   minute   Christmas   buzzmg.com
  12. 12. How manytimes will You go shopping? Once   Twice  Three  Tmes   5%   3%   7%   Four  Tmes   6%   Five  Tmes   3%   As  many  Tmes  as  I   need  to   76%   buzzmg.com
  13. 13. How will the economy impact your 7%   spending? I  will  try  to  reuse  last  years  items   I  will  not  be  impacted  by  the  economy  this  year   16%   I  will  buy  more  store  brand/generic  products   16%  I  will  spend  less  overall  and  I  will  use  more  coupons   31%   I  will  do  more  online  shopping   47%   I  will  do  more  comparaTve  shopping  online   56%   I  will  look  for  more  sales   73%   buzzmg.com
  14. 14. How much do you plan to spend this year? 22%   18%   14%   15%   13%   10%   7%  $0  -­‐  $200   $200  -­‐  $400   $400  -­‐  $600   $600  -­‐  $800   $800  -­‐   $1,000  -­‐   More  than   $1,000   $1,200   $1,200   buzzmg.com
  15. 15. Do you plan to spend more or less than last year? more  than  last  year  less  than  last  year   21%   25%   the  same  amount   as  last  year   54%   buzzmg.com
  16. 16. How do you plan to pay for your purchases this Cash   year? 22%   Debit  Card   44%  Credit  Card   34%   buzzmg.com
  17. 17. Are you more likely to purchase something if part of the proceeds go to charity? No  40%   Yes   60%   buzzmg.com
  18. 18. What type of charities do you prefer to Global   10%   donate to?NaTonal   29%   Local   62%   buzzmg.com
  19. 19. Which causes do you prefer to support? 75%   54%   43%   32%  Children  (  Make  A   Health  Related   Womens  Issues   Green  (  NaTonal   Wish)   (  Breast  Cancer  )   (  DomesTc  Violence  )   Wildlife  FederaTon  )   buzzmg.com
  20. 20. Are you using Did you usecoupons this coupons last year? e in th e numbe r of year? n1 1% in c reas mpariso n to last Th e re is a oupo ns in c o c M o ms using 2012   year. 2011   89%   78%   22%   11%   Yes   No   Yes   No   buzzmg.com
  21. 21. Where will you purchase your items this year? 88%   82%   78%   54%   49%   31%   29%   29%   7%  Online   Retail  LocaTons   Department   Discount  Stores   Electronics   Drug  Stores   Catalogs   Smart  Phones/ Other   Stores   Stores   Tablets   buzzmg.com
  22. 22. How much do you plan to spend on electronics? 31%   16%   14%   12%   9%   7%   4%   4%   2%   2%  $100  -­‐   $200  -­‐   $300  -­‐   $400  -­‐   $500  -­‐   $600  -­‐   $700  -­‐   $800  -­‐   $900  -­‐   More   $200   $300   $400   $500   $600   $700   $800   $900   $1,000   than   $1,000   buzzmg.com
  23. 23. Which electronics do None  of  the  Above   you plan to 11%   buy?DVD  Player   Laptop   7%   18%   TV   10%   Smart  Phone   13%   MP3  Player   11%   Tablet   E-­‐reader   21%   9%   buzzmg.com
  24. 24. Will you use your technology I  dont  plan  on   purchase at home purchasing  technology  this  year   and at work? 13%   Yes,  at  both  work   and  home     43%   Just  at  home   42%   Just  at  work   2%   buzzmg.com
  25. 25. If you plan to buy a laptop, ASUS   5%   which brand? Toshiba   Apple   9%   23%  Samsung   10%   Dell  /  Alienware   15%   HP  17%   Sony   9%   Acer  /  Gateway   Lenovo   8%   4%   buzzmg.com
  26. 26. Where are you most likely to Other,  please  specify   purchase K-­‐mart   6%   electronics? 4%   Best  Buy   26%   Amazon   20%   Target   16%  eBay   6%  Radioshack   Walmart   4%   18%   buzzmg.com
  27. 27. What is most important whenFuncTonality   purchasing a Value   laptop? 8%   Brand  Name    Reviews   17%   10%   Lowest  Price   16%   Quality   49%   buzzmg.com
  28. 28. Co n tac t Us! Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

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