The                  Buzz on Moms                 Report                    Holiday Spending                              ...
Who was                                       Involved?                                                                   ...
AZ	                                                                                     2%	  location                     ...
AGE               21-­‐24	     4%	                       25-­‐30	         7%	                       31-­‐35	              ...
Other	  ethnicity    Asian	              American	      Hispanic	                                              2%	        ...
Relationship   status             Divorced	                           7%	                                       Single	   ...
Education                   Ph.D	   None	  of	  the	  Above	                      1%	              6%	               Maste...
employment       56%	                              15%	                                                 11%	              ...
Household                                                                                                                 ...
Who do you                                          shop with?    93%	                         55%	                       ...
39%	                                                                                     When will you                    ...
How manytimes will You go shopping?                                           Once	     Twice	  Three	  Tmes	             ...
How will the                                                                                                              ...
How much do                                                                                      you plan to              ...
Do you plan to                                                                           spend more or                    ...
How do you plan                            to pay for your                            purchases this        Cash	         ...
Are you more          likely to purchase           something if part          of the proceeds go              to charity? ...
What type of                             charities do you                                prefer to              Global	   ...
Which causes                                                                                                      do you p...
Are you using                                                                           Did you usecoupons this           ...
Where will you                                                                                                            ...
How much do                                                                                                     you plan t...
Which                                                                         electronics do                    None	  of	...
Will you use your                                                                  technology   I	  dont	  plan	  on	     ...
If you plan to                                                                         buy a laptop,                      ...
Where are you                                                                        most likely to                Other,	...
What is most                                                        important whenFuncTonality	                           ...
Co n tac t Us!                 Buzz Marketing Group                 1515 Market St.                 Suite 1810            ...
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Moms 10.0: Holiday Spending

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The TENTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms and Holiday Spending.

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Moms 10.0: Holiday Spending

  1. 1. The Buzz on Moms Report Holiday Spending 10.0Our annual report reveals the truth about Moms: they are connected, inspiring, innovative, and philanthropic.
  2. 2. Who was Involved? 7000 2 h ed 10.29.1 Launc These panelists .564 members from ourbuzzSpotter® network 1,604 a ttemptsparticipated in this surveyabout Moms and how F ie lded o n line Paneliststhey re raising theMillennial Generation. Closed 11.02.12100%female 564 Par tic ipa n ts buzzmg.com
  3. 3. AZ   2%  location CA   Rest  of  the   FL   TX   11%   USA   4%   4%   14%   SC   GA   2%   4%   PA   5%  The majority of IL   OR   9%  participants are 3%  from these states. IN   OH   2%   5%   MD   NC   3%   NY   MA   2%  STATS BY STATE AND PERCENTAGE >>> 13%   NJ   MI   4%   6%   MN  3%   MO   2%   2%   buzzmg.com
  4. 4. AGE 21-­‐24   4%   25-­‐30   7%   31-­‐35   26%  The respondents 21%   36-­‐40  ranged in age from21 – 55 years old. 41-­‐45   17%   46-­‐50   14%   51-­‐55   11%   buzzmg.com
  5. 5. Other  ethnicity Asian   American   Hispanic   2%   7%   8%   Black   16%   White   67%   buzzmg.com
  6. 6. Relationship status Divorced   7%   Single   17%   DaTng   3%   In  a  relaTonship   18%   Married   55%   buzzmg.com
  7. 7. Education Ph.D   None  of  the  Above   1%   6%   Masters   Degree   12%   High  school  diploma   26%   Associates  Degree   Bachelors  Degree   17%   38%   buzzmg.com
  8. 8. employment 56%   15%   11%   8%   6%   3%   2%  Working  full-­‐ Working  part-­‐ Unemployed   Self-­‐employed   Stay  at  home   A  student   A  student-­‐ Tme   Tme   mom   worker   buzzmg.com
  9. 9. Household income e n th e o ms fall be twe 47% o f our M ouse h o ld in c o me ge h na tio nal ave ra 33,000 and $ 82,000 of $ 47%   28%   2%   15%   1%   4%   4%  Less  than   $8,000  -­‐   $33,000-­‐   $82,000  -­‐   $170,000  -­‐   More  than   I  dont  want   $8,000   $33,000   $82,000   $170,000   $370,000   $370,000   to  specify   buzzmg.com
  10. 10. Who do you shop with? 93%   55%   45%   22%   20%  Myself   My  Child(ren)   My  Friends   My  Parent(s)   Other   buzzmg.com
  11. 11. 39%   When will you begin Holiday shopping? 16%   15%   13%   7%   5%   4%   1%  November   I  shop  all   Black   October   2  Weeks   Before   Halloween   Last   year  long   Friday   before   October   minute   Christmas   buzzmg.com
  12. 12. How manytimes will You go shopping? Once   Twice  Three  Tmes   5%   3%   7%   Four  Tmes   6%   Five  Tmes   3%   As  many  Tmes  as  I   need  to   76%   buzzmg.com
  13. 13. How will the economy impact your 7%   spending? I  will  try  to  reuse  last  years  items   I  will  not  be  impacted  by  the  economy  this  year   16%   I  will  buy  more  store  brand/generic  products   16%  I  will  spend  less  overall  and  I  will  use  more  coupons   31%   I  will  do  more  online  shopping   47%   I  will  do  more  comparaTve  shopping  online   56%   I  will  look  for  more  sales   73%   buzzmg.com
  14. 14. How much do you plan to spend this year? 22%   18%   14%   15%   13%   10%   7%  $0  -­‐  $200   $200  -­‐  $400   $400  -­‐  $600   $600  -­‐  $800   $800  -­‐   $1,000  -­‐   More  than   $1,000   $1,200   $1,200   buzzmg.com
  15. 15. Do you plan to spend more or less than last year? more  than  last  year  less  than  last  year   21%   25%   the  same  amount   as  last  year   54%   buzzmg.com
  16. 16. How do you plan to pay for your purchases this Cash   year? 22%   Debit  Card   44%  Credit  Card   34%   buzzmg.com
  17. 17. Are you more likely to purchase something if part of the proceeds go to charity? No  40%   Yes   60%   buzzmg.com
  18. 18. What type of charities do you prefer to Global   10%   donate to?NaTonal   29%   Local   62%   buzzmg.com
  19. 19. Which causes do you prefer to support? 75%   54%   43%   32%  Children  (  Make  A   Health  Related   Womens  Issues   Green  (  NaTonal   Wish)   (  Breast  Cancer  )   (  DomesTc  Violence  )   Wildlife  FederaTon  )   buzzmg.com
  20. 20. Are you using Did you usecoupons this coupons last year? e in th e numbe r of year? n1 1% in c reas mpariso n to last Th e re is a oupo ns in c o c M o ms using 2012   year. 2011   89%   78%   22%   11%   Yes   No   Yes   No   buzzmg.com
  21. 21. Where will you purchase your items this year? 88%   82%   78%   54%   49%   31%   29%   29%   7%  Online   Retail  LocaTons   Department   Discount  Stores   Electronics   Drug  Stores   Catalogs   Smart  Phones/ Other   Stores   Stores   Tablets   buzzmg.com
  22. 22. How much do you plan to spend on electronics? 31%   16%   14%   12%   9%   7%   4%   4%   2%   2%  $100  -­‐   $200  -­‐   $300  -­‐   $400  -­‐   $500  -­‐   $600  -­‐   $700  -­‐   $800  -­‐   $900  -­‐   More   $200   $300   $400   $500   $600   $700   $800   $900   $1,000   than   $1,000   buzzmg.com
  23. 23. Which electronics do None  of  the  Above   you plan to 11%   buy?DVD  Player   Laptop   7%   18%   TV   10%   Smart  Phone   13%   MP3  Player   11%   Tablet   E-­‐reader   21%   9%   buzzmg.com
  24. 24. Will you use your technology I  dont  plan  on   purchase at home purchasing  technology  this  year   and at work? 13%   Yes,  at  both  work   and  home     43%   Just  at  home   42%   Just  at  work   2%   buzzmg.com
  25. 25. If you plan to buy a laptop, ASUS   5%   which brand? Toshiba   Apple   9%   23%  Samsung   10%   Dell  /  Alienware   15%   HP  17%   Sony   9%   Acer  /  Gateway   Lenovo   8%   4%   buzzmg.com
  26. 26. Where are you most likely to Other,  please  specify   purchase K-­‐mart   6%   electronics? 4%   Best  Buy   26%   Amazon   20%   Target   16%  eBay   6%  Radioshack   Walmart   4%   18%   buzzmg.com
  27. 27. What is most important whenFuncTonality   purchasing a Value   laptop? 8%   Brand  Name    Reviews   17%   10%   Lowest  Price   16%   Quality   49%   buzzmg.com
  28. 28. Co n tac t Us! Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

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