Millennials 8.0: Back to School
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Millennials 8.0: Back to School

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Buzz Marketing Group's EIGHTH WAVE of our annual report profiling 20somethings. This month, we talk to Millennials about going back to school.

Buzz Marketing Group's EIGHTH WAVE of our annual report profiling 20somethings. This month, we talk to Millennials about going back to school.

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Millennials 8.0: Back to School Presentation Transcript

  • 1. Buzz on Back-to- School Study 8.0Th e E ig h th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e se u p a nd c o m i n g Mille n n ia ls.
  • 2. Who was Involved? 9000 This network is used as a resource for 3* ethnographies, focus groups, personal 120 324 - ./*0 interviews, immersion +",(&278 members of our experiences, surveys, and polls. 45674*" $$.8$)* Overall, this panel is composed ofbuzzSpotter® trend influencers, and represent all of the “tribes” we have identified, whichnetwork 9 %. :/./*; (:%(.* include: independents, preppies, techies and alternatives. buzzSpotters®participated in this <:;)./*0120=243*survey.53% /47%female male 278 !"# $%& %" ( $) * buzzmg.com
  • 3. location !"# $%# <!# =>?@#AB#@C># &!# :;#$%# DE!# (%# +%# +%# )*# 9!# +%# 3%# 78#The majority of $%# ,!#participants are 0&# -%# 3%#from these states. .*# 05# /%#STATS BY STATE AND PERCENTAGE >>> 6%# 12# .0# 04# 10# 1.# 1!# $%# $%# +%# $%# 3%# $%# buzzmg.com
  • 4. AGE (H%# 6#F#$$#The respondentsranged in age from15 – 30 years old. 3FG# 33%# buzzmg.com
  • 5. ethnicity 8J?SMPJN# -%# 7@C>R# 3%# !?JMP#!Q>RJNMP# 6%# KLMNO# $/%# ICJ@># (-%# buzzmg.com
  • 6. Relationship Status 1MRRJ>V# 7@C>R# %# %# .P#M#R>LMUAP?CJS# $%# 2MUPT# H%# EJPTL># G%# buzzmg.com
  • 7. Education 8JTC#?NCAAL#VJSLAQM# 33%#EULL#JP#?NCAAL# 3-%# !??ANJM@>?#2>TR>># G%# buzzmg.com
  • 8. full- s are wo r kingemployment 2 de n t 5% o f our stu wh ile studying a t th e e time o r par t-tim same time . !#?@XV>P@FYARO>R# DP>QSLAW>V# %# -%# IAROJPT#SMR@F UQ># +%# IAROJPT#BXLLFUQ># $%# !#?@XV>P@# ((%# buzzmg.com
  • 9. Household income e twee n 30% o f our s tude n ts fall b h o ld th e na tio nal ave rage h ouse 82,000 in c o me o f $33,000 and $ +/%# $/%# -%# (%# %# +%# $%#*>??#@CMP# Z6[///#F# Z++[///F# Z6$[///#F# ZG/[///#F# 1AR>#@CMP# .#VAP@#YMP@# Z6[///# Z++[///# Z6$[///# ZG/[///# Z+G/[///# Z+G/[///# @A#?S>NJBW#buzzmg.com
  • 10. Who do you shop with? 7@C>R# -%# 6%# 1W#)RJ>PV?#1W#9MR>P@]?^# H3%#1W#&CJLV]R>P^# /%# 1W?>LB# 6G%# buzzmg.com
  • 11. bac k- When will you e n ts wait to star t th e ir % o f our stud o wee ks begin back-to-36 pp ing u n til a t least twto-sc h oo l sh o school shopping? star ts. be fo re sc h oo l 7PN>#?NCAAL#?@MR@?# (%# #Y>>O#_>BAR>#?NCAAL#?@MR@?# G%# $#Y>>O?#_>BAR>#?NCAAL#?@MR@?# $3%# #QAP@C#_>BAR>#?NCAAL#?@MR@?# +G%# $#QAP@C?#_>BAR>#?NCAAL#?@MR@?# 6%# +#QAP@C?#_>BAR>#?NCAAL#?@MR@?# -%# buzzmg.com
  • 12. s man y How many times e n ts will go sh opp ing a58 % o f our stud e r to ge t e ve r y th ing will You go to in o rdtimes as th e y need shopping? sc h oo l. th e y need fo r .#SR>B>R#@A#_XW# >`>RW@CJPT#.#P>>V#JP# AP>#@RJS# $%# :YJN># /%# :CR>>#UQ>?# +%# !?#QMPW#UQ>?#M?#.# P>>V#@A# )AXR#UQ>?# (6%# )J`>#UQ>?#H%# %# buzzmg.com
  • 13. How will the f ou r economy impact c o no mic c lima te, 75% o As a r esult o f th e e st sales. be loo k ing fo r th e be your spending? stude n ts will H%#.#YJLL#PA@#_>#JQSMN@>V#_W#@C>#>NAPAQW#@CJ?#W>MR# +H%# .#YJLL#?S>PV#L>??#A`>RMLL#MPV#X?>#QAR>#NAXSAP?# +$%# .#YJLL#VA#QAR>#APLJP>#?CASSJPT# .#YJLL#LAAO#BAR#QAR>#?ML>?# G3%# .#YJLL#R>X?>#LM?@#W>MR?#?NCAAL#J@>Q?# +%# 3-%# .#YJLL#VA#QAR>#NAQSMRMU`>#?CASSJPT#APLJP># +%# .#YJLL#_XW#QAR>#?@AR>#_RMPVaT>P>RJN#SRAVXN@?# buzzmg.com
  • 14. How much do you plan to spend on your back to+$%# school supplies this year? $%# (%# $%# /%# -%# $%#Z//#F#Z$//# Z$//#F#Z+//# Z+//#F#Z3//# Z3//#F#Z(//# Z(//#F#ZH//# ZH//#F#ZG//# 1AR>#@CMP# ZG//# buzzmg.com
  • 15. tude n ts Do you plan to an e ve n numbe r o f s spend more orTh e re will be ou n t o f e, less, and th e same amspe nding m o r less this year? year. m o ne y as last 1AR># EMQ># $6%# +H%# *>??# +H%# buzzmg.com
  • 16. Are you using Did you usecoupons this year? coupons last am ou n t o f year? % in c rease in th e o n to Th e re is an 18 ns in c o mparis use c oupo stud e n ts wh o will year. th ose wh o used last 0A# +/%# 0A# 36%# 5>?# ($%# 5>?# G/%# buzzmg.com
  • 17. s, and Where will you o res, de pa r tme n t sto re Offic e supply st top c h o ic es o f wh e re purchase your o ng th e re tail sto res are am o r th e ir me r c h andise . items this year? will sh op f our stude n ts 7@C>R# 3%# cL>N@RAPJN?#E@AR># ++%#7bN>#EXSSLW#E@AR># G%# 2J?NAXP@#E@AR># 3(%# 2RXT#E@AR># +3%# =>@MJL#LANMUAP?# G$%#2>SMR@Q>P@#E@AR>?# G%# &MQSX?#E@AR># +6%#EQMR@#9CAP>a:M_L>@# $(%# 7PLJP># HH%# &M@MLAT# G%# buzzmg.com
  • 18. How much do you +3%# plane to spend on clothes? $G%# G%# /%# H%# 3%# $%#Z//#F#Z$//# Z$//#F#Z+//# Z+//#F#Z3//# Z3//#F#Z(//# Z(//#F#ZH//# ZH//#F#ZG//# 1AR>#@CMP# ZG//# buzzmg.com
  • 19. How much do you G%# plane to spend on basic school supplies? %# H%# (%# 3%# +%# /%#Z//#F#Z$//# Z$//#F#Z+//# Z+//#F#Z3//# Z3//#F#Z(//# Z(//#F#ZH//# ZH//#F#ZG//# 1AR>#@CMP# ZG//# buzzmg.com
  • 20. 36%# How much do you plane to spend on electronics? +%# $%# -%# G%# (%# $%# %# $%# %#Z//#F# Z$//#F# Z+//#F# Z3//#F# Z(//#F# ZH//#F# ZG//#F# Z6//#F# Z-//#F# 1AR># Z$//# Z+//# Z3//# Z(//# ZH//# ZG//# Z6//# Z-//# Z[///# @CMP# Z[///# buzzmg.com
  • 21. op making Which electronics e n ts plan to buy a lap t27 % o f our stud sc h oo l e le c tro nic th is do you plan to r bac k toit th e m ost popula ar t ph o ne . buy? b y a sm year fo llo wed 0AP>#AB#@C>#!_A`># G%# *MS@AS# $G%# 2<2#9LMW>R# (%# :<# 6%# 19+#9LMW>R# -%# EQMR@#9CAP># H%# dJPVL># :M_L>@# -%# -%# buzzmg.com
  • 22. If you plan to buy to buy an o f ou r s tude n ts plan a laptop, which o re th an h alf lap top.M 1 3% plan to buy a De ll brand?App le lap top and :A?CJ_M# !EDE# EMQ?XPT# 3%# $%# $%# 89# H%# !N>R#a#,M@>YMW# +%# !SSL># *>PA`A# (H%# %# EAPW# +%# 2>LL#a#!LJ>PYMR># +%# buzzmg.com
  • 23. Where are you ke Best most likely to e loo king to re taile rs liOu r stude n ts ar and W lmar t a fo r th e ir purchase Targe t,Buy, Amazo n, 2. electronics? 2 01 e le c tro nics in 7@C>R[#SL>M?>#?S>NJBW# dFQMR@# 6%# $%# K>?@#_XW# $6%# !QMeAP# $/%# c_MW# H%# =MVJA?CMNO# +%# :MRT>@# IMLQMR@# -%# 3%# buzzmg.com
  • 24. What is most n y th ing important when m o re imp o r tan t th an a uality is far lap top. purchasing aQ n ts wh e n pur c h asing ae lse fo r our stude laptop? )XPNUAPMLJ@W#<MLX># KRMPV#PMQ># 6%# -%# =>`J>Y?# 3%# *AY>?@#9RJN># 6%# fXMLJ@W# 3$%# buzzmg.com
  • 25. Where do you frie nds spend most of ts are no t with th e ir If our stude n you will p ro ba bly find your time other ree time, during th e ir f than school? th e m o nline . )RJ>PV?#h#=>LMUAP?CJS# (-%# cP@>R@MJPQ>P@# +%# (%# )AAV#h#K>`>RMT># ESAR@?# G%# ECASSJPT# 6%#cg@RMNXRRJNXLMR#MNU`JU>?# +H%# 3G%# 7PLJP># buzzmg.com
  • 26. A majority of our MillennialKEY students, 61%, will begin their back to school shopping one month to two weeks prior to the start of theFINDINGS new school season. More than half, 58%, also admitted they will shop until they have everything they need without putting a limit on the amount of trips they will take.* Interestingly, 71% of ourWhen it comes to purchasing students plan to spend up toelectronics, Millennial students are $200 on basic back to schooldecisive as to what they want and supplies, 34% plan to spendwho they prefer to buy from. The up to $200 on clothes and atop purchases include: laptops and little under half of them willsmart phones. The top threeretailers of this back to school spend up to $200 onseason include: Best Buy, Target electronics this season.*and W almart.* buzzmg.com
  • 27. <; ( $"& $*>)!* Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com