Millennials 8.0: Back to School

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Buzz Marketing Group's EIGHTH WAVE of our annual report profiling 20somethings. This month, we talk to Millennials about going back to school.

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Millennials 8.0: Back to School

  1. 1. Buzz on Back-to- School Study 8.0Th e E ig h th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e se u p a nd c o m i n g Mille n n ia ls.
  2. 2. Who was Involved? 9000 This network is used as a resource for 3* ethnographies, focus groups, personal 120 324 - ./*0 interviews, immersion +",(&278 members of our experiences, surveys, and polls. 45674*" $$.8$)* Overall, this panel is composed ofbuzzSpotter® trend influencers, and represent all of the “tribes” we have identified, whichnetwork 9 %. :/./*; (:%(.* include: independents, preppies, techies and alternatives. buzzSpotters®participated in this <:;)./*0120=243*survey.53% /47%female male 278 !"# $%& %" ( $) * buzzmg.com
  3. 3. location !"# $%# <!# =>?@#AB#@C># &!# :;#$%# DE!# (%# +%# +%# )*# 9!# +%# 3%# 78#The majority of $%# ,!#participants are 0&# -%# 3%#from these states. .*# 05# /%#STATS BY STATE AND PERCENTAGE >>> 6%# 12# .0# 04# 10# 1.# 1!# $%# $%# +%# $%# 3%# $%# buzzmg.com
  4. 4. AGE (H%# 6#F#$$#The respondentsranged in age from15 – 30 years old. 3FG# 33%# buzzmg.com
  5. 5. ethnicity 8J?SMPJN# -%# 7@C>R# 3%# !?JMP#!Q>RJNMP# 6%# KLMNO# $/%# ICJ@># (-%# buzzmg.com
  6. 6. Relationship Status 1MRRJ>V# 7@C>R# %# %# .P#M#R>LMUAP?CJS# $%# 2MUPT# H%# EJPTL># G%# buzzmg.com
  7. 7. Education 8JTC#?NCAAL#VJSLAQM# 33%#EULL#JP#?NCAAL# 3-%# !??ANJM@>?#2>TR>># G%# buzzmg.com
  8. 8. full- s are wo r kingemployment 2 de n t 5% o f our stu wh ile studying a t th e e time o r par t-tim same time . !#?@XV>P@FYARO>R# DP>QSLAW>V# %# -%# IAROJPT#SMR@F UQ># +%# IAROJPT#BXLLFUQ># $%# !#?@XV>P@# ((%# buzzmg.com
  9. 9. Household income e twee n 30% o f our s tude n ts fall b h o ld th e na tio nal ave rage h ouse 82,000 in c o me o f $33,000 and $ +/%# $/%# -%# (%# %# +%# $%#*>??#@CMP# Z6[///#F# Z++[///F# Z6$[///#F# ZG/[///#F# 1AR>#@CMP# .#VAP@#YMP@# Z6[///# Z++[///# Z6$[///# ZG/[///# Z+G/[///# Z+G/[///# @A#?S>NJBW#buzzmg.com
  10. 10. Who do you shop with? 7@C>R# -%# 6%# 1W#)RJ>PV?#1W#9MR>P@]?^# H3%#1W#&CJLV]R>P^# /%# 1W?>LB# 6G%# buzzmg.com
  11. 11. bac k- When will you e n ts wait to star t th e ir % o f our stud o wee ks begin back-to-36 pp ing u n til a t least twto-sc h oo l sh o school shopping? star ts. be fo re sc h oo l 7PN>#?NCAAL#?@MR@?# (%# #Y>>O#_>BAR>#?NCAAL#?@MR@?# G%# $#Y>>O?#_>BAR>#?NCAAL#?@MR@?# $3%# #QAP@C#_>BAR>#?NCAAL#?@MR@?# +G%# $#QAP@C?#_>BAR>#?NCAAL#?@MR@?# 6%# +#QAP@C?#_>BAR>#?NCAAL#?@MR@?# -%# buzzmg.com
  12. 12. s man y How many times e n ts will go sh opp ing a58 % o f our stud e r to ge t e ve r y th ing will You go to in o rdtimes as th e y need shopping? sc h oo l. th e y need fo r .#SR>B>R#@A#_XW# >`>RW@CJPT#.#P>>V#JP# AP>#@RJS# $%# :YJN># /%# :CR>>#UQ>?# +%# !?#QMPW#UQ>?#M?#.# P>>V#@A# )AXR#UQ>?# (6%# )J`>#UQ>?#H%# %# buzzmg.com
  13. 13. How will the f ou r economy impact c o no mic c lima te, 75% o As a r esult o f th e e st sales. be loo k ing fo r th e be your spending? stude n ts will H%#.#YJLL#PA@#_>#JQSMN@>V#_W#@C>#>NAPAQW#@CJ?#W>MR# +H%# .#YJLL#?S>PV#L>??#A`>RMLL#MPV#X?>#QAR>#NAXSAP?# +$%# .#YJLL#VA#QAR>#APLJP>#?CASSJPT# .#YJLL#LAAO#BAR#QAR>#?ML>?# G3%# .#YJLL#R>X?>#LM?@#W>MR?#?NCAAL#J@>Q?# +%# 3-%# .#YJLL#VA#QAR>#NAQSMRMU`>#?CASSJPT#APLJP># +%# .#YJLL#_XW#QAR>#?@AR>#_RMPVaT>P>RJN#SRAVXN@?# buzzmg.com
  14. 14. How much do you plan to spend on your back to+$%# school supplies this year? $%# (%# $%# /%# -%# $%#Z//#F#Z$//# Z$//#F#Z+//# Z+//#F#Z3//# Z3//#F#Z(//# Z(//#F#ZH//# ZH//#F#ZG//# 1AR>#@CMP# ZG//# buzzmg.com
  15. 15. tude n ts Do you plan to an e ve n numbe r o f s spend more orTh e re will be ou n t o f e, less, and th e same amspe nding m o r less this year? year. m o ne y as last 1AR># EMQ># $6%# +H%# *>??# +H%# buzzmg.com
  16. 16. Are you using Did you usecoupons this year? coupons last am ou n t o f year? % in c rease in th e o n to Th e re is an 18 ns in c o mparis use c oupo stud e n ts wh o will year. th ose wh o used last 0A# +/%# 0A# 36%# 5>?# ($%# 5>?# G/%# buzzmg.com
  17. 17. s, and Where will you o res, de pa r tme n t sto re Offic e supply st top c h o ic es o f wh e re purchase your o ng th e re tail sto res are am o r th e ir me r c h andise . items this year? will sh op f our stude n ts 7@C>R# 3%# cL>N@RAPJN?#E@AR># ++%#7bN>#EXSSLW#E@AR># G%# 2J?NAXP@#E@AR># 3(%# 2RXT#E@AR># +3%# =>@MJL#LANMUAP?# G$%#2>SMR@Q>P@#E@AR>?# G%# &MQSX?#E@AR># +6%#EQMR@#9CAP>a:M_L>@# $(%# 7PLJP># HH%# &M@MLAT# G%# buzzmg.com
  18. 18. How much do you +3%# plane to spend on clothes? $G%# G%# /%# H%# 3%# $%#Z//#F#Z$//# Z$//#F#Z+//# Z+//#F#Z3//# Z3//#F#Z(//# Z(//#F#ZH//# ZH//#F#ZG//# 1AR>#@CMP# ZG//# buzzmg.com
  19. 19. How much do you G%# plane to spend on basic school supplies? %# H%# (%# 3%# +%# /%#Z//#F#Z$//# Z$//#F#Z+//# Z+//#F#Z3//# Z3//#F#Z(//# Z(//#F#ZH//# ZH//#F#ZG//# 1AR>#@CMP# ZG//# buzzmg.com
  20. 20. 36%# How much do you plane to spend on electronics? +%# $%# -%# G%# (%# $%# %# $%# %#Z//#F# Z$//#F# Z+//#F# Z3//#F# Z(//#F# ZH//#F# ZG//#F# Z6//#F# Z-//#F# 1AR># Z$//# Z+//# Z3//# Z(//# ZH//# ZG//# Z6//# Z-//# Z[///# @CMP# Z[///# buzzmg.com
  21. 21. op making Which electronics e n ts plan to buy a lap t27 % o f our stud sc h oo l e le c tro nic th is do you plan to r bac k toit th e m ost popula ar t ph o ne . buy? b y a sm year fo llo wed 0AP>#AB#@C>#!_A`># G%# *MS@AS# $G%# 2<2#9LMW>R# (%# :<# 6%# 19+#9LMW>R# -%# EQMR@#9CAP># H%# dJPVL># :M_L>@# -%# -%# buzzmg.com
  22. 22. If you plan to buy to buy an o f ou r s tude n ts plan a laptop, which o re th an h alf lap top.M 1 3% plan to buy a De ll brand?App le lap top and :A?CJ_M# !EDE# EMQ?XPT# 3%# $%# $%# 89# H%# !N>R#a#,M@>YMW# +%# !SSL># *>PA`A# (H%# %# EAPW# +%# 2>LL#a#!LJ>PYMR># +%# buzzmg.com
  23. 23. Where are you ke Best most likely to e loo king to re taile rs liOu r stude n ts ar and W lmar t a fo r th e ir purchase Targe t,Buy, Amazo n, 2. electronics? 2 01 e le c tro nics in 7@C>R[#SL>M?>#?S>NJBW# dFQMR@# 6%# $%# K>?@#_XW# $6%# !QMeAP# $/%# c_MW# H%# =MVJA?CMNO# +%# :MRT>@# IMLQMR@# -%# 3%# buzzmg.com
  24. 24. What is most n y th ing important when m o re imp o r tan t th an a uality is far lap top. purchasing aQ n ts wh e n pur c h asing ae lse fo r our stude laptop? )XPNUAPMLJ@W#<MLX># KRMPV#PMQ># 6%# -%# =>`J>Y?# 3%# *AY>?@#9RJN># 6%# fXMLJ@W# 3$%# buzzmg.com
  25. 25. Where do you frie nds spend most of ts are no t with th e ir If our stude n you will p ro ba bly find your time other ree time, during th e ir f than school? th e m o nline . )RJ>PV?#h#=>LMUAP?CJS# (-%# cP@>R@MJPQ>P@# +%# (%# )AAV#h#K>`>RMT># ESAR@?# G%# ECASSJPT# 6%#cg@RMNXRRJNXLMR#MNU`JU>?# +H%# 3G%# 7PLJP># buzzmg.com
  26. 26. A majority of our MillennialKEY students, 61%, will begin their back to school shopping one month to two weeks prior to the start of theFINDINGS new school season. More than half, 58%, also admitted they will shop until they have everything they need without putting a limit on the amount of trips they will take.* Interestingly, 71% of ourWhen it comes to purchasing students plan to spend up toelectronics, Millennial students are $200 on basic back to schooldecisive as to what they want and supplies, 34% plan to spendwho they prefer to buy from. The up to $200 on clothes and atop purchases include: laptops and little under half of them willsmart phones. The top threeretailers of this back to school spend up to $200 onseason include: Best Buy, Target electronics this season.*and W almart.* buzzmg.com
  27. 27. <; ( $"& $*>)!* Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

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