Relationships and Family Values Report 2013

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Relationships and Family Values Report 2013

  1. 1. Relationships & Family Values 2013 What Millennials Really Think About Relationships 11.26.13
  2. 2. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Who was Involved? Composed based on data from 3.8.2013 to 3.22.2013 500 Participants 9,000 Panelists 53% Female 47% Male Buzz Marketing Group’s Relationships & Family Values Report 2013 is based on qualitative and quantitative research involving 500 buzzSpotters® throughout the United States during the month of March of 2013.This report is available for download at www.buzzmg.com/reports. Survey fielded online 18-22 23-26 27-30 31-34 Ages 18-34 17% 25% 31% 27%
  3. 3. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Location NY   14%   Rest  of   USA   17%   MI   5%   CA   11%   MA   7%   IL   12%   GA   6%   FL   7%   DC   6%   PA   7%   TX   8%  
  4. 4. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Ethnicity American   Indian   3%   Mixed   7%   White   25%   Hispanic   25%   Asian   American   15%   Black   25%  
  5. 5. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Marital Status Divorced   2%   Married   30%   In  a   relaPonship   26%   Single   36%   DaPng   6%  
  6. 6. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Education Masters   Degree   11%   Doctorate   2%   High   school   diploma   27%   Bachelors   Degree   46%   Associates   Degree   14%  
  7. 7. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Employment full-­‐Pme   home  maker   11%   Unemployed   Working   5%   part-­‐Pme   15%   student   12%   Self-­‐ employed   6%   Working  full-­‐ Pme   52%  
  8. 8. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Household Income 46%   22%   23%   2%   Less  than   $8,000   1%   $8,000  -­‐   $33,000   $33,000-­‐   $82,000   $82,000  -­‐   $170,000   0%   5%   $170,000  -­‐   More  than   I  don't  want   $370,000   $370,000   to  specify  
  9. 9. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships 67%   Which best describes the environment in which you were raised? 22%   11%   Single  family  –  2   Single  parent  –  1  parent   MulPgeneraPonal  –  1  or   parents  and  child(ren)   and  child(ren)   more  parents,   child(ren),  and  other   relaPve(s)  
  10. 10. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships How do you feel about marriage? 53%   It  is  very  important  to  me   40%   I  respect  it  and  I  am  open  to  it  but  it  doesn't   define  a  relaPonship   It  is  not  really  important  to  me,  but  I  have   nothing  against  it   7%  
  11. 11. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships 76%   Do you think that samesex couples should have the right to get married? 12%   Yes   No   12%   Indifferent  
  12. 12. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships 69%   How do you feel about interracial and interethnic marriage? 27%   4%   I  support  it   I  don’t  see  any  problem   with  it   I  don’t  like  it  
  13. 13. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Are you willing to date someone who has different religious beliefs? 46%   36%   8%   Yes   3%   7%   Yes,  but  It   Yes,  if  we  can   Yes,  if  they  are   Absolutely  not   depends  on   keep  our   willing  to   how  different   faiths   convert   they  are  
  14. 14. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships How influential are family and friends when you decide to date someone?
  15. 15. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Family 49%   26%   25%   Extremely  InfluenPal   Somewhat  InfluenPal   Not  Very  InfluenPal  
  16. 16. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Friends 55%   26%   19%   Extremely  InfluenPal   Somewhat  InfluenPal   Not  Very  InfluenPal  
  17. 17. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Where do you usually meet the people that you date? 54%   48%   47%   47%   33%   17%   Work   Bar  /  Club   School   Hobbies   Online   Religious   Gatherings  
  18. 18. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships N/A   16%   When  we   have  Pme   13%   1  day  per   week   2%   2-­‐4  days  per   week   22%   How much quality time do you spend with your partner? 7  days  per   week   28%   4-­‐5  days  per   week   19%  
  19. 19. Relationships & Family Values Report 2013 What Millennials Really Think About Relationships Key Findings Millennials are meeting the people they date everywhere. Some of the most popular places for Millennials to meet are bars(48%), school(47%), groups or organizations for their hobbies(47%) and online(33%). However the most common place for Millennials to find a date is at work(54%). Millennials are very supportive of same-sex couples’ right to marriage even if they are split on the importance of marriage in their lives. 76% support same-sex marriage and 69% support interracial marriage. 93% of Millennials are also willing to date someone who has different religious beliefs than their own. Millennials are split about the significance of marriage in their lives. 53% stated that it was very important to them while 40% said they respected it but it didn’t define their relationship. Only 7% said that marriage was not important to them.
  20. 20. Contact Us Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

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