Moms 5.0: The Mobile Mom


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The FIFTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms as the "Mobile Mom."

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Moms 5.0: The Mobile Mom

  1. 1. The Buzz on Moms Report Meet the Mobile Mom 5.0Our annual report reveals the truth about Moms: they are connected, inspiring, innovative, and philanthropic.
  2. 2. Who was Involved? 7000 11 h ed 10.22. Launc These panelists .449 members from ourbuzzSpotter® network 1,122 a ttemptsparticipated in this surveyabout Moms to learn how F ie lded o n line Paneliststhey’re raising theMillennial Generation. Closed 12.23.11100%female 449 Par tic ipa n ts
  3. 3. Where do you live? Rural 9%  Suburbs 56%   As you can see, our respondents are mostly suburban moms with 56% City 36%   raising children here. Less than half live in the city and only 9% of moms live in rural areas.
  4. 4. ethnicity Other 2% American Hispanic African Indian 9% American 1% 16% Asian American 4% Caucasian 68%
  5. 5. s areMarital Th e majo rity o f ou r mo mStatus married. Other 1% Widowed 1% Divorced 6% Married 73% In a relationship 12% Single 8%
  6. 6. How many m o m o wns a c e ll ph o ne Alm ost e ve r y n tal of them h ic h are fu ndame and lap top, w e c h age . own… de vic es in th is t85% 85% 84% 76% 70% 69% 51% 42% 38% 36% 9% 5%
  7. 7. Who is theircell phone &T are e less and A T provider? Ve rizo n Wir vic e th e m o st popular se r Virgin Mobile Other o ms. p ro vide rs fo r our m 4% 6% AT&T 28% Verizon Wireless 29% Boost Mobile 2% Sprint Cricket T-Mobile Nextel 2% 14% 13% Metro PCS 2%
  8. 8. Would you pay toswitch providers for better t be tte r th in k th e y can ge service? If our m o ms al, th e y are w illing e tte r de se r vic e o r a b rs. to pay to switc h p ro vide No 26% Yes 74%
  9. 9. When do youplan to switch providers? ling to c h ange m o ms are wil Alth ough our th e majo rity o f ou r r vic e, fo r be tte r se o n switc h ing m o ms are no t plan ning e soo n. . p ro vide rs an y tim 64% 14% 17% 5% Within the next 6 Within the next 12 Within the next 18 I do not plan to months months months switch providers
  10. 10. r y popular e sit es are no t ve Alth ough th es th e m ost s, foursq uare is with our m o m wh o use th e m. ose popular fo r thDo you check in on location based sites like If yes, which foursquare and one? gowalla? Yes 23% Other 27% Foursquare No Gowalla 57% 16% 77%
  11. 11. Do you use your mobile device to access coupons s arewhile you are in the E xac tly h al f o f ou r m o m es fro m store? using c oupo ns in th e sto r e vic es! th e ir m o bile d No Yes 50% 50%
  12. 12. Would you shareyour cell phone number with abrand to receive ive up th e m a re willing to gmobile coupons? A nd m ost o f fo r ma tio n in ex c h ange pe rso nal info r c ou n ts. c oupo ns o r dis No 33% Yes 67%
  13. 13. Do you everinteract with brands via 0% o f our m o ms are Only 4 twitter? in te rac ting with bra nds o n twitte r. 60% 40% Yes No
  14. 14. How would you rate your technical m o ms desc rib ed Only 5% o f o ur skills? l skills as needi ng th e ir te c h nica imp ro ve me n t.Advanced based on my network of moms 57% Adequate for my tech use 38% Needing improvement 5%
  15. 15. What drivesyour adoption of new h y ou r is th e main reaso n w technology? F u n c tio nality e w te c h no logie s so ting to n m o ms are adop asily. q uic kly and e 74% 69% 62% 55% 46% 41%Keeping kids Work Functionality Relevancy Adding value Its tech use in to my life entertaining check
  16. 16. Rank the following activities based on how often you opp ing m o re t h an s go sh engage in them: 98 % o f ou r m o m h e ir wh ic h re info r c es t an y th ing e lse group! value a s a c o nsume r Shopping 98%Reading product or travel reviews 90% Sweepstakes/contest 89%Writing product or travel reviews 78% Gaming 77%
  17. 17. Co n tac t Us! Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679