Mom Study 2013: Media Consumption
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Mom Study 2013: Media Consumption

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BuzzMG talked to Moms across the nation to gain some insight into their media consumption habits and preferences.

BuzzMG talked to Moms across the nation to gain some insight into their media consumption habits and preferences.

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Mom Study 2013: Media Consumption Mom Study 2013: Media Consumption Presentation Transcript

  • Mom Study 2013 Media Consumption 03.15.13
  • Mom Study 2013: Media Consumption Who was Involved? Composed based on data from 01.01.2013 – 03.08.2013 943 Participants The “Mom Study 2013” is based on 7,000 Panelists qualitative and quantitative research and 100% Female was conducted with more than 900momSpotters® throughout the UnitedStates during the months of January,February, and March of 2013.This report is Survey fielded online available for download atwww.buzzmg.com/reports. Ages 21-55 21-30 13% 31-39 33% 40-49 42% 50-55 12%
  • Mom Study 2013: Media Consumption Location TX   CA   4%   10%   Rest  of  the   USA   27%   NY   12%   FL   NJ   4%   5%   IL   NC   12%   4%   GA   PA   MI   6%   7%   5%   OH  
  • Mom Study 2013: Media Consumption Community Rural   12%   City   35%   Suburbs   53%  
  • Mom Study 2013: Media Consumption Ethnicity Hispanic   Mixed  2%   African   10%   American   14%   Asian   American   4%   Caucasian   70%  
  • Mom Study 2013: Media Consumption Marital Status Divorced   DaSng   9%   1%   In  a   Single   9%   relaSonship   12%   Married   69%  
  • Mom Study 2013: Media Consumption Masters   Education Doctorate   Degree   1%   12%   High  school   Diploma   31%   Bachelors   Degree   36%   Associates   Degree   20%  
  • Mom Study 2013: Media Consumption Employment 50%   24%   16%   4%   4%   2%  employed   employed   unemployed   employed   employed   a  fullSme   full-­‐Sme   part-­‐Sme   part-­‐Sme   full-­‐Sme   homemaker   from  home   from  home  
  • Mom Study 2013: Media Consumption Household Income 45%   30%   15%   5%   1%   1%   3%  Less  than   $8,000  -­‐   $33,000-­‐   $82,000  -­‐   $170,000  -­‐   More  than   I  dont   $8,000   $33,000   $82,000   $170,000   $370,000   $370,000   want  to   specify  
  • Mom Study 2013: Media Consumption Number of Children 37%   25%   22%   9%   3%   3%  One   Two   Three   Four   Five   Six  
  • Mom Study 2013: Media Consumption Age of Children 54%   57%   43%   23%   21%   11%  Infant:  0-­‐12   Toddler:  1-­‐2   Child:  3-­‐7   Tween:8-­‐12   Teen:13-­‐19   Young   Months   yrs   Adults:   20-­‐30  
  • Mom Study 2013: Media Consumption Children’s Residence 90%   4%   2%   4%  With  me  full  Sme   With  me  the   With  me  part  of   Outside  of  my   majority  of  the   the  Sme   home,   Sme   independently  
  • Mom Study 2013: Media Consumption Which online communities do our Moms frequent?
  • Mom Study 2013: Media Consumption Do our Moms blog? 83%   17%   Yes   No  
  • Mom Study 2013: Media Consumption Where do they publish their content? 67%   32%   18%   6%  Facebook/Facebook   Youtube   Tumblr   Twiaer   Notes  
  • Mom Study 2013: Media Consumption How often do they use Facebook? 64%   18%   8%   5%   5%  MulSple  Smes  a   Daily   A  few  Smes  a   A  few  Smes  a   Never   day   week   month  
  • Mom Study 2013: Media Consumption Are they seeking out their favorite brands on Facebook? 72%   28%   Yes   No  
  • Mom Study 2013: Media Consumption How often do they watch television? Weekly   Monthly   7%   2%   Daily   91%  
  • Mom Study 2013: Media Consumption How often do they watch movies? Never  4%   Daily   22%   Monthly   28%   Weekly   46%  
  • Mom Study 2013: Media Consumption How often do they use the Internet? Weekly   Monthly   2%   1%   Daily   97%  
  • Mom Study 2013: Media Consumption How often do they read magazines? Never  5%   Monthly   Daily   18%   32%   Weekly   45%  
  • Mom Study 2013: Media Consumption How often do they read books? Never  4%   Monthly   17%   Daily   44%   Weekly   35%  
  • Mom Study 2013: Media Consumption How often do they read newspapers? Never   Monthly   11%   9%   Daily   42%   Weekly   38%  
  • Mom Study 2013: Media Consumption Media in order of importance to our Moms: #1 Internet #2 Television #3 Magazines #4 Books #5 Movies #6 Newspapers
  • Mom Study 2013: Media Consumption How do they usually read books? Mobile   Device   25%   Online   10%   Print   65%  
  • Mom Study 2013: Media Consumption How do they usually read magazines? Mobile   Device   9%   Online   18%   Print   73%  
  • Mom Study 2013: Media Consumption How do they usually read newspapers? Mobile   Device   10%   Online   Print   36%   54%  
  • Mom Study 2013: Media Consumption How do they usually watch television? Mobile   Computer   Device   7%   7%   TradiSonal   Screen   86%  
  • Mom Study 2013: Media Consumption How do they usually watch movies? Mobile   Device   8%   Computer   14%   TradiSonal   Screen   78%  
  • Mom Study 2013: Media Consumption Are they watching user- generated content and shopping hauls or how-to videos? 53%   70%  User-Generated Shopping HaulsContent & How-To Videos 30%   47%   Yes   No   Yes   No  
  • Mom Study 2013: Media Consumption Do these videos influence their purchasing decision? No   41%   Yes   59%  
  • Mom Study 2013: Media Consumption Would they be more likely to purchase something if they saw it in one of these videos? No   34%   Yes   66%  
  • Mom Study 2013: Media Consumption Key FindingsThough technology is becoming an increasingly Today’s Moms are present on a variety ofinfluential part of life, the majority of moms still online communities and are activelyread print versions of books (65%), magazines participating in those communities, as 82% of(73%), newspapers (54%), and watch television survey respondents use Facebook daily, andon a traditional screen (86%). 17% take time to blog and publish their content on different social media sites. Our moms are interacting with their preferred brands as 72% of survey respondents actively seek out their favorite brands on social media sites, such as Facebook.
  • Contact UsBuzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com