Mom Study 2013    Media Consumption	              03.15.13
Mom Study 2013: Media Consumption	                    Who was Involved?                                                 Co...
Mom Study 2013: Media Consumption	                                                  Location                              ...
Mom Study 2013: Media Consumption	                  Community                           Rural	                            ...
Mom Study 2013: Media Consumption	                                Ethnicity                   Hispanic	   Mixed	  2%	     ...
Mom Study 2013: Media Consumption	               Marital Status                Divorced	                                  ...
Mom Study 2013: Media Consumption	                Masters	                                Education                       ...
Mom Study 2013: Media Consumption	                                                        Employment       50%	           ...
Mom Study 2013: Media Consumption	                                              Household Income                          ...
Mom Study 2013: Media Consumption	                                         Number of Children                 37%	      25...
Mom Study 2013: Media Consumption	                                                                         Age of Children...
Mom Study 2013: Media Consumption	                                                                      Children’s Residen...
Mom Study 2013: Media Consumption	               Which online communities               do our Moms frequent?
Mom Study 2013: Media Consumption	               Do our Moms blog?	                                          83%	         ...
Mom Study 2013: Media Consumption	                                           Where do they publish their                  ...
Mom Study 2013: Media Consumption	                                                               How often do they use    ...
Mom Study 2013: Media Consumption	               Are they seeking out their               favorite brands on              ...
Mom Study 2013: Media Consumption	               How often do they watch               television?	                  Weekl...
Mom Study 2013: Media Consumption	               How often do they watch               movies?	                           ...
Mom Study 2013: Media Consumption	               How often do they use the               Internet?	                      W...
Mom Study 2013: Media Consumption	               How often do they read               magazines?	                       Ne...
Mom Study 2013: Media Consumption	               How often do they read               books?	                      Never	 ...
Mom Study 2013: Media Consumption	                       How often do they read                       newspapers?	        ...
Mom Study 2013: Media Consumption	               Media in order of               importance to our Moms:	                 ...
Mom Study 2013: Media Consumption	               How do they usually read               books?	                       Mobi...
Mom Study 2013: Media Consumption	                 How do they usually read                 magazines?	                   ...
Mom Study 2013: Media Consumption	                 How do they usually read                 newspapers?	                Mo...
Mom Study 2013: Media Consumption	                  How do they usually watch                  television?	               ...
Mom Study 2013: Media Consumption	               How do they usually watch               movies?	               Mobile	   ...
Mom Study 2013: Media Consumption	                                   Are they watching user-                              ...
Mom Study 2013: Media Consumption	               Do these videos influence               their purchasing decision?	       ...
Mom Study 2013: Media Consumption	               Would they be more likely               to purchase something if         ...
Mom Study 2013: Media Consumption	                                     Key FindingsThough technology is becoming an increa...
Contact UsBuzz Marketing Group 	   1515 Market St. 	      Suite 1810	Philadelphia, PA 19102	     215.399.5679	    www.buzz...
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Mom Study 2013: Media Consumption

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BuzzMG talked to Moms across the nation to gain some insight into their media consumption habits and preferences.

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Mom Study 2013: Media Consumption

  1. 1. Mom Study 2013 Media Consumption 03.15.13
  2. 2. Mom Study 2013: Media Consumption Who was Involved? Composed based on data from 01.01.2013 – 03.08.2013 943 Participants The “Mom Study 2013” is based on 7,000 Panelists qualitative and quantitative research and 100% Female was conducted with more than 900momSpotters® throughout the UnitedStates during the months of January,February, and March of 2013.This report is Survey fielded online available for download atwww.buzzmg.com/reports. Ages 21-55 21-30 13% 31-39 33% 40-49 42% 50-55 12%
  3. 3. Mom Study 2013: Media Consumption Location TX   CA   4%   10%   Rest  of  the   USA   27%   NY   12%   FL   NJ   4%   5%   IL   NC   12%   4%   GA   PA   MI   6%   7%   5%   OH  
  4. 4. Mom Study 2013: Media Consumption Community Rural   12%   City   35%   Suburbs   53%  
  5. 5. Mom Study 2013: Media Consumption Ethnicity Hispanic   Mixed  2%   African   10%   American   14%   Asian   American   4%   Caucasian   70%  
  6. 6. Mom Study 2013: Media Consumption Marital Status Divorced   DaSng   9%   1%   In  a   Single   9%   relaSonship   12%   Married   69%  
  7. 7. Mom Study 2013: Media Consumption Masters   Education Doctorate   Degree   1%   12%   High  school   Diploma   31%   Bachelors   Degree   36%   Associates   Degree   20%  
  8. 8. Mom Study 2013: Media Consumption Employment 50%   24%   16%   4%   4%   2%  employed   employed   unemployed   employed   employed   a  fullSme   full-­‐Sme   part-­‐Sme   part-­‐Sme   full-­‐Sme   homemaker   from  home   from  home  
  9. 9. Mom Study 2013: Media Consumption Household Income 45%   30%   15%   5%   1%   1%   3%  Less  than   $8,000  -­‐   $33,000-­‐   $82,000  -­‐   $170,000  -­‐   More  than   I  dont   $8,000   $33,000   $82,000   $170,000   $370,000   $370,000   want  to   specify  
  10. 10. Mom Study 2013: Media Consumption Number of Children 37%   25%   22%   9%   3%   3%  One   Two   Three   Four   Five   Six  
  11. 11. Mom Study 2013: Media Consumption Age of Children 54%   57%   43%   23%   21%   11%  Infant:  0-­‐12   Toddler:  1-­‐2   Child:  3-­‐7   Tween:8-­‐12   Teen:13-­‐19   Young   Months   yrs   Adults:   20-­‐30  
  12. 12. Mom Study 2013: Media Consumption Children’s Residence 90%   4%   2%   4%  With  me  full  Sme   With  me  the   With  me  part  of   Outside  of  my   majority  of  the   the  Sme   home,   Sme   independently  
  13. 13. Mom Study 2013: Media Consumption Which online communities do our Moms frequent?
  14. 14. Mom Study 2013: Media Consumption Do our Moms blog? 83%   17%   Yes   No  
  15. 15. Mom Study 2013: Media Consumption Where do they publish their content? 67%   32%   18%   6%  Facebook/Facebook   Youtube   Tumblr   Twiaer   Notes  
  16. 16. Mom Study 2013: Media Consumption How often do they use Facebook? 64%   18%   8%   5%   5%  MulSple  Smes  a   Daily   A  few  Smes  a   A  few  Smes  a   Never   day   week   month  
  17. 17. Mom Study 2013: Media Consumption Are they seeking out their favorite brands on Facebook? 72%   28%   Yes   No  
  18. 18. Mom Study 2013: Media Consumption How often do they watch television? Weekly   Monthly   7%   2%   Daily   91%  
  19. 19. Mom Study 2013: Media Consumption How often do they watch movies? Never  4%   Daily   22%   Monthly   28%   Weekly   46%  
  20. 20. Mom Study 2013: Media Consumption How often do they use the Internet? Weekly   Monthly   2%   1%   Daily   97%  
  21. 21. Mom Study 2013: Media Consumption How often do they read magazines? Never  5%   Monthly   Daily   18%   32%   Weekly   45%  
  22. 22. Mom Study 2013: Media Consumption How often do they read books? Never  4%   Monthly   17%   Daily   44%   Weekly   35%  
  23. 23. Mom Study 2013: Media Consumption How often do they read newspapers? Never   Monthly   11%   9%   Daily   42%   Weekly   38%  
  24. 24. Mom Study 2013: Media Consumption Media in order of importance to our Moms: #1 Internet #2 Television #3 Magazines #4 Books #5 Movies #6 Newspapers
  25. 25. Mom Study 2013: Media Consumption How do they usually read books? Mobile   Device   25%   Online   10%   Print   65%  
  26. 26. Mom Study 2013: Media Consumption How do they usually read magazines? Mobile   Device   9%   Online   18%   Print   73%  
  27. 27. Mom Study 2013: Media Consumption How do they usually read newspapers? Mobile   Device   10%   Online   Print   36%   54%  
  28. 28. Mom Study 2013: Media Consumption How do they usually watch television? Mobile   Computer   Device   7%   7%   TradiSonal   Screen   86%  
  29. 29. Mom Study 2013: Media Consumption How do they usually watch movies? Mobile   Device   8%   Computer   14%   TradiSonal   Screen   78%  
  30. 30. Mom Study 2013: Media Consumption Are they watching user- generated content and shopping hauls or how-to videos? 53%   70%  User-Generated Shopping HaulsContent & How-To Videos 30%   47%   Yes   No   Yes   No  
  31. 31. Mom Study 2013: Media Consumption Do these videos influence their purchasing decision? No   41%   Yes   59%  
  32. 32. Mom Study 2013: Media Consumption Would they be more likely to purchase something if they saw it in one of these videos? No   34%   Yes   66%  
  33. 33. Mom Study 2013: Media Consumption Key FindingsThough technology is becoming an increasingly Today’s Moms are present on a variety ofinfluential part of life, the majority of moms still online communities and are activelyread print versions of books (65%), magazines participating in those communities, as 82% of(73%), newspapers (54%), and watch television survey respondents use Facebook daily, andon a traditional screen (86%). 17% take time to blog and publish their content on different social media sites. Our moms are interacting with their preferred brands as 72% of survey respondents actively seek out their favorite brands on social media sites, such as Facebook.
  34. 34. Contact UsBuzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com
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