Mom 6.0: Back-to-School

3,710 views

Published on

Published in: Self Improvement
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,710
On SlideShare
0
From Embeds
0
Number of Embeds
3,176
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mom 6.0: Back-to-School

  1. 1. The Buzz on Moms Report Back-to-School 6.0Our annual report reveals the truth about Moms: they are connected, inspiring, innovative, and philanthropic.
  2. 2. Who was Involved? 7000 243* - ./ *0120 3 +",(& These panelists .896 members from ourbuzzSpotter® network 45433*" $$.6$)*participated in this surveyabout Moms to learn how 7 %. 8/./*9 ( 8%(.* Paneliststhey re raising theMillennial Generation. :89)./*0120;243*100%female 896 !"# $%& %" ( $) * buzzmg.com
  3. 3. Where do you live? Rural &#$Suburbs %"#$ As you can see, our respondents are mostly suburban moms with 56% City !"#$ raising children here. Less than half live in the city and only 9% of moms live in rural areas.
  4. 4. ethnicity Other 2% American Hispanic African Indian 9% American 1% 16% Asian American 4% Caucasian 68% buzzmg.com
  5. 5. r mo ms areMarital Th e majo rity o f ou married.Status Other 1% Widowed 1% Divorced 6% Married 73% In a relationship 12% Single 8% buzzmg.com
  6. 6. GradeLevel of your =3>,$?.-6$children :3(()9)$ !#$ ;<#$ ()*)+,-./$ 01233($ !%#$ 8592$01233($ 7!#$ 4566()$01233($ 7%#$ buzzmg.com
  7. 7. Who do r with om s sh op alo ne o Most o f our M o nly h alf sh op with you shop th e ir c h ildre n wh ile with? frie nds. ;7#$ D,2).$ <F#$ 4/$C.5)+6>$4/$=-.)+,A>B$ E#$ &;#$4/$:25(6A.)+B$ &!#$ 4/>)(@$ buzzmg.com
  8. 8. o ve r Mo m what percentage a lo t o f influe n c e Ch ildre n h ave k-to-sc h oo l s h opp ing. s to bacof back-to-school wh e n it c o me nc e . ids h ave no influe spending is a Only 3% o f k direct result of your child’s influence? !%#$ !7#$ 7E#$ ;E#$ !#$ G).3$ HI)+,/JKL)$ C5M/$ 0)L)+,/JKL)$ D+)$2N+6.)6$ buzzmg.com
  9. 9. When will a t least om s go sh opp ing you go 8 1% o f our M r ts. o re sc h oo l sta o ne m o n th be f shopping? D+1)$>1233($>,-.,>$ <#$ ;$I))P$O)@3.)$>1233($>,-.,>$ 7#$ 7$I))P>$O)@3.)$>1233($>,-.,>$ ;!#$ ;$*3+,2$O)@3.)$>1233($>,-.,>$ <7#$ 7<#$7$*3+,2>$O)@3.)$>1233($>,-.,>$!$*3+,2>$O)@3.)$>1233($>,-.,>$ ;%#$ buzzmg.com
  10. 10. How many our Mo ms wil l go rity o ftimes will Th e large majo imes as th e y need to. an y t sh opp ing as m you go? Q$R.)@).$,3$ON/$ )L)./,25+9$Q$+))6$5+$ 3+)$,.5R$ S#$ HI51)$ S#$ H2.))$T*)>$ ;"#$ C3N.$T*)>$ F#$ U>$*-+/$T*)>$->$Q$ C5L)$T*)>$ +))6$,3$ 7#$ %&#$ buzzmg.com
  11. 11. is year How will the kin g fo r sales th Mo ms are loo e lse . Th e y wil l also y th ing economy m o re th an an nline . be c o mp aring p ric es o impact your spending?Q$I5(($+3,$O)$5*R-1,)6$O/$,2)$)13+3*/$,25>$/)-.$ ;"#$ Q$I5(($>R)+6$()>>$3L).-(($-+6$N>)$*3.)$13NR3+>$ !"#$ Q$I5(($63$*3.)$3+(5+)$>23RR5+9$ !7#$ Q$I5(($(33P$@3.$*3.)$>-()>$ F<#$ Q$I5(($.)N>)$(->,$/)-.W>$>1233($5,)*>$ !;#$ <&#$ Q$I5(($63$*3.)$13*R-.-TL)$>23RR5+9$3+(5+)$ Q$I5(($ON/$*3.)$>,3.)$O.-+6V9)+).51$R.36N1,>$ !;#$ buzzmg.com
  12. 12. How much do you plan to spend this year on back to school supplies? 7E#$ 7;#$ ;S#$ ;<#$ ;7#$ ;E#$ %#$X;EE$J$X7EE$ X7EE$J$X!EE$ X!EE$J$X<EE$ X<EE$J$X%EE$ X%EE$J$X"EE$ X"EE$J$XFEE$ 43.)$,2-+$ XFEE$ buzzmg.com
  13. 13. Do plan tospend moreor less than last year? 43.)$ 7S#$ 0-*)$ %7#$ Y)>>$ 7E#$ buzzmg.com
  14. 14. n t ofAre you using in c rease in th e am ou Th e re is a 16% upo ns in c o mp ariso n Did you use l use c ocoupons this Mo ms wh o wil year. coupons this to th ose wh o used last year? Last year? [3$ [3$ ;S#$ !<#$ Z)>$ Z)>$ ""#$ S7#$ buzzmg.com
  15. 15. Where popular n are th e m ost will you Re tail lo ca tio s. destina tio n fo r our Mo m shop? D,2).$ %#$ ()1,.3+51>$0,3.)$ !E#$D^1)$0NRR(/$0,3.)$ "&#$ 5>13N+,$0,3.)$ ""#$ .N9$0,3.)$ <<#$ ]),-5($(31-T3+>$ S;#$)R-.,*)+,$0,3.)>$ "F#$ :-*RN>$0,3.)$ ;F#$0*-.,$=23+)VH-O(),$ 7<#$ D+(5+)$ "F#$ :-,-(39$ ;S#$ buzzmg.com
  16. 16. How much do you plan to spend on clothes? 7F#$ 7E#$ 7;#$ ;7#$ S#$ S#$ !#$X;EE$J$X7EE$ X7EE$J$X!EE$ X!EE$J$X<EE$ X<EE$J$X%EE$ X%EE$J$X"EE$ X"EE$J$XFEE$ 43.)$,2-+$ XFEE$ buzzmg.com
  17. 17. "F#$ How much do you plan to spend on basic school supplies? ;S#$ "#$ !#$ 7#$ ;#$ !#$X;EE$J$X7EE$ X7EE$J$X!EE$ X!EE$J$X<EE$ X<EE$J$X%EE$ X%EE$J$X"EE$ X"EE$J$XFEE$ 43.)$,2-+$ XFEE$ buzzmg.com
  18. 18. How much do %%#$ you plan to spend on electronics? ;7#$ S#$ S#$ "#$ <#$ !#$ 7#$ ;#$ 7#$X;EE$J$ X7EE$J$ X!EE$J$ X<EE$J$ X%EE$J$ X"EE$J$ XFEE$J$ XSEE$J$ X&EE$J$ 43.)$ X7EE$ X!EE$ X<EE$ X%EE$ X"EE$ XFEE$ XSEE$ X&EE$ X;_EEE$ ,2-+$ X;_EEE$ buzzmg.com
  19. 19. Which to buy om s are plan ning 25% o f our M buyingelectronics no th e r 15% are lap tops and ado you plan table ts. to buy? [3+)$3@$,2)$UO3L)$ 7!#$ Y-R,3R$ 7%#$ a$=(-/).$ %#$ Ha$ "#$ 0*-.,$=23+)$ 4=!$=(-/).$ ;;#$ "#$ `5+6()$ H-O(),$ &#$ ;%#$ buzzmg.com
  20. 20. If you plan to are th e m ost popular ll buy a laptop, Apple and De Mo ms. lap top brands with ourwhich brand? U0b0$ H3>25O-$ <#$ 0-*>N+9$ F#$ !#$ URR()$ 7S#$ 8=$ 7!#$ )(($V$U(5)+I-.)$ 77#$ U1).$V$?-,)I-/$ "#$ Y)+3L3$ 03+/$ 7#$ %#$ buzzmg.com
  21. 21. o r ou rWhere will you th e first c h o ic e f Best Buy is almar t,purchase your d b y Amazo n, W Mo ms fo llo we electronics? and Targe t. D,2)._$R()->)$>R)15@/$ `J*-.,$ "#$ !#$ c)>,$ON/$ 7F#$ U*-e3+$ ;&#$ O-/$ %#$ H-.9),$ ]-653>2-1P$ ;"#$ %#$ d-(*-.,$ ;&#$ buzzmg.com
  22. 22. What is most po r tan t far th e m ost imimportant to you Quality is b y wh e n pur c h as ing a Mo ms fac to r fo r our when buying a lap top. laptop? CN+1T3+-(5,/$a-(N)$ c.-+6$+-*)$$ ;7#$ ;F#$ ])L5)I>$ ;;#$ Y3I)>,$=.51)$ ;S#$ fN-(5,/$ <7#$ buzzmg.com
  23. 23. :9 ( $"& $*<)!* Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

×