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Media Report 2013

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  • 1. Media Report 201304.26.13!What Millennials Really Think About Media!
  • 2. Media Report 2013!Who was Involved?Buzz Marketing Group’s Media Report2013 is based on qualitative andquantitative research conducted with 500buzzSpotters® throughout the UnitedStates during the month of March, 2013.This report is available for download atwww.buzzmg.com/reports.!Composed based on datafrom 3.8.2013 – 3.22.2013!500 Participants!9,000 Panelists!53% Female!47% Male!Survey fielded online!Ages 18-34!18-22 ! ! ! !17%!23-26 ! ! ! !25%!27-30 ! ! ! !31%!31-34 ! ! ! !27%!What Millennials Really Think About Media!
  • 3. What Millennials Really Think About Media!LocationNY#14%#CA#11%#IL#12%#TX#8%#PA#7%#DC#6%#FL#7%#GA#6%#MA#7%#MI#5%#Rest#of#USA#17%#Media Report 2013!
  • 4. EthnicityWhite#25%#Black#25%#Asian#American#15%#Hispanic#25%#American#Indian#3%#Mixed#7%#What Millennials Really Think About Media!Media Report 2013!
  • 5. Marital StatusSingle#36%#DaPng#6%#In#a#relaPonship#26%#Married#30%#Divorced#2%#What Millennials Really Think About Media!Media Report 2013!
  • 6. EducationHigh#school#diploma#27%#Associates#Degree#14%#Bachelors#Degree#46%#Masters#Degree#11%#Doctorate#2%#What Millennials Really Think About Media!Media Report 2013!
  • 7. EmploymentUnemployed#5%#Working#partTPme#15%#Working#fullTPme#52%#SelfTemployed#6%#A#student#12%#A#fullTPme#home#maker#11%#What Millennials Really Think About Media!Media Report 2013!
  • 8. Household IncomeLess#than#$8,000#$8,000#T#$33,000#$33,000T#$82,000#$82,000#T#$170,000#$170,000#T#$370,000#More#than#$370,000#I#dont#want#to#specify#2%#23%#46%#22%#1%# 0%#5%#What Millennials Really Think About Media!Media Report 2013!
  • 9. How active areour Millennialson socialnetworking sites?!What Millennials Really Think About Media!Media Report 2013!
  • 10. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#85%#8%#1%# 1%# 1%# 4%#What Millennials Really Think About Media!Media Report 2013!
  • 11. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#44%#20%#8%#2%#9%#17%#What Millennials Really Think About Media!Media Report 2013!
  • 12. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#15%#16%#12%#6%#15%#36%#What Millennials Really Think About Media!Media Report 2013!
  • 13. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#14%#22%#14%#6%#14%#30%#What Millennials Really Think About Media!Media Report 2013!
  • 14. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#3%# 5%# 4%# 3%#20%#65%#What Millennials Really Think About Media!Media Report 2013!
  • 15. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#14%#11%#13%#9%#16%#37%#What Millennials Really Think About Media!Media Report 2013!
  • 16. Yes#43%#No#57%#Blog!Yes#52%#No#48%#Vlog!Do they have their ownblogs and vlogs?!What Millennials Really Think About Media!Media Report 2013!
  • 17. Where do they publishtheir content?!Facebook/Facebook#Notes#Twi^er# Youtube# Tumblr# LinkedIn# GooglePlus+#74%#50%#35%#25%#22%# 21%#What Millennials Really Think About Media!Media Report 2013!
  • 18. How often doour Millennialsengage withmedia?!What Millennials Really Think About Media!Media Report 2013!
  • 19. Television!Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#75%#16%#3%# 1%# 3%# 2%#What Millennials Really Think About Media!Media Report 2013!
  • 20. Internet!Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#97%#3%# 0%# 0%# 0%# 0%#What Millennials Really Think About Media!Media Report 2013!
  • 21. Magazines!Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#26%#37%#20%#5%#11%#1%#What Millennials Really Think About Media!Media Report 2013!
  • 22. Books!Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#31%#34%#15%#6%#12%#2%#What Millennials Really Think About Media!Media Report 2013!
  • 23. Movies!Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#20%#31%#29%#8%#11%#1%#What Millennials Really Think About Media!Media Report 2013!
  • 24. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#30%#26%#17%#4%#16%#7%#Newspapers!What Millennials Really Think About Media!Media Report 2013!
  • 25. Radio!Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#59%#20%#8%#3%#7%#3%#What Millennials Really Think About Media!Media Report 2013!
  • 26. Which paid orfree contentservices do theysubscribe to?!What Millennials Really Think About Media!Media Report 2013!
  • 27. 54%!subscribe toSpotify!96%!subscribe toYoutube!What Millennials Really Think About Media!Media Report 2013!
  • 28. 66%!subscribe toHulu!77%!subscribe toNetflix!What Millennials Really Think About Media!Media Report 2013!
  • 29. Key FindingsAlthough 96% of Millennials subscribe toYoutube,which is free, a majority of GenerationY is not afraidto pay for media services such as Netflix (77%), Hulu(66%) and Spotify (54%). If the service is good andmeets their needs, our Millennials will most likelysubscribe.When we asked our Millennials which social networksthey use the most, Facebook (96%) andTwitter (83%)were easily the most popular among our Millennials,butTumblr (64%) and Linkedin (70%) are steadilycatching up. Myspace (35%) on the other hand seemsto have lost followers within GenerationY and maynever return to what it once was.Our Millennials seem to be pretty split on the idea ofblogging (43%) and “vlogging”(52%). However, we areseeing more and more vlogs appear due to theevolution of sites such asYoutube and thecommonality of video cameras and smartphones.Thisgeneration is becoming more likely to sit in front ofthe camera to express themselves or share theirideas than they are to write a traditional blog.What Millennials Really Think About Media!Media Report 2013!
  • 30. Buzz Marketing Group !1515 Market St. !Suite 1810!Philadelphia, PA 19102!215.399.5679!www.buzzmg.com!Contact Us

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