Uploaded on

 

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,380
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Identity Report 201304.26.13!What Millennials Really Think About Identity!
  • 2. Who was Involved?Buzz Marketing Group’s Media Report2013 is based on qualitative andquantitative research conducted with 500buzzSpotters® throughout the UnitedStates during the month of March, 2013.This report is available for download atwww.buzzmg.com/reports.!Composed based on datafrom 3.8.2013 – 3.22.2013!500 Participants!9,000 Panelists!53% Female!47% Male!Survey fielded online!Ages 18-34!18-22 ! ! ! !17%!23-26 ! ! ! !25%!27-30 ! ! ! !31%!31-34 ! ! ! !27%!What Millennials Really Think About Identity!Identity Report 2013!
  • 3. LocationNY#14%#CA#11%#IL#12%#TX#8%#PA#7%#DC#6%#FL#7%#GA#6%#MA#7%#MI#5%#Rest#of#USA#17%#What Millennials Really Think About Identity!Identity Report 2013!
  • 4. EthnicityWhite#25%#Black#25%#Asian#American#15%#Hispanic#25%#American#Indian#3%#Mixed#7%#What Millennials Really Think About Identity!Identity Report 2013!
  • 5. Marital StatusSingle#36%#DaPng#6%#In#a#relaPonship#26%#Married#30%#Divorced#2%#What Millennials Really Think About Identity!Identity Report 2013!
  • 6. EducationHigh#school#diploma#27%#Associates#Degree#14%#Bachelors#Degree#46%#Masters#Degree#11%#Doctorate#2%#What Millennials Really Think About Identity!Identity Report 2013!
  • 7. EmploymentUnemployed#5%#Working#partTPme#15%#Working#fullTPme#52%#SelfTemployed#6%#A#student#12%#A#fullTPme#home#maker#11%#Identity Report 2013!What Millennials Really Think About Identity!
  • 8. Household IncomeLess#than#$8,000#$8,000#T#$33,000#$33,000T#$82,000#$82,000#T#$170,000#$170,000#T#$370,000#More#than#$370,000#I#dont#want#to#specify#2%#23%#46%#22%#1%# 0%#5%#Identity Report 2013!What Millennials Really Think About Identity!
  • 9. What are themost importantthings in life toour Millennials? !What Millennials Really Think About Identity!Identity Report 2013!
  • 10. #2!Living a religiousor spiritual life!#1!Being a good familymember and friend!What Millennials Really Think About Identity!Identity Report 2013!
  • 11. #4!Having asuccessful career!#3!Having a successfulmarriage!What Millennials Really Think About Identity!Identity Report 2013!
  • 12. #6!Being politically andsocially active!#5!Saving money forthe future!What Millennials Really Think About Identity!Identity Report 2013!
  • 13. #8!Traveling!#7!Higher Education!What Millennials Really Think About Identity!Identity Report 2013!
  • 14. #10!Preserving theenvironment!#9!Experiencing othercultures!What Millennials Really Think About Identity!Identity Report 2013!
  • 15. #12!Celebrating their ethnic,racial, or gender identity!#11!Maintaining their socialand business networks!What Millennials Really Think About Identity!Identity Report 2013!
  • 16. How importantis philanthropy toour Millennials?!What Millennials Really Think About Identity!Identity Report 2013!
  • 17. Which types of charities doour Millennials donate to?!What Millennials Really Think About Identity!Local# NaPonal# Global#86%#44%#38%#Identity Report 2013!
  • 18. Which types of causes do ourMillennials prefer to support?!What Millennials Really Think About Identity!Children## Health#Related## Environmental# Womens#Issues##Racial/Ethnic#Causes#47%#22%#14%#9%# 8%#Identity Report 2013!
  • 19. Are our Millennials more likely to support acause if part of the proceeds go to charity?!What Millennials Really Think About Identity!Yes#74%#No#26%#Identity Report 2013!
  • 20. Who do ourMillennials mostidentify withsocially?!What Millennials Really Think About Identity!Identity Report 2013!
  • 21. #2!20% identify most withthose from different ethnicbackgrounds!#1!31% identify most withthose who have similarhobbies or interests!What Millennials Really Think About Identity!Identity Report 2013!
  • 22. #4!16% identify most with thosefrom the same ethnicbackgrounds!#3!17% identify most withthose who are in the sameage group!What Millennials Really Think About Identity!Identity Report 2013!
  • 23. #6!6% identify most withmembers of the samegender!#5!7% identify most with thosewho share the same politicalviews!What Millennials Really Think About Identity!Identity Report 2013!
  • 24. Key FindingsWhen our Millennials were asked about their socialrelationships, we discovered that their social circlescan be quite unpredictable.While 31% are more likelyto hang out with someone with whom they share ahobby, another 20% responded that they enjoyspending time with other Millennials from differentethnic backgrounds. Only 7% find friends amongthose who share the same political beliefs and 6% ofour Millennials prefer to socialize with members ofthe same sex.Although this generation at times seems to be morefocused on their careers than anything else, our studyshows that family is the most important thing to ourMillennials. Somewhat surprisingly, faith or religionand having a good marriage are also more importantto our Millennials than having a successful career,which ranked fourth on the list. Our Millennials arealso conscious of the need to save money and planfor the future, which was ranked number five.Our Millennials are very aware of the need to give back, so they areactively donating and supporting various causes. Although 38%donate to global charities and 44% to national charities, 86% of ourMillennials stated that they donate to their local charities, whichshows that even in this day and age the communities in whichMillennials live and work are very important. .What Millennials Really Think About Identity!Identity Report 2013!
  • 25. Buzz Marketing Group !1515 Market St. !Suite 1810!Philadelphia, PA 19102!215.399.5679!www.buzzmg.com!Contact Us