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Entrepreneurship Study 2014 2.0

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  • 1. Millennials Study 2014 04.30.14! What Millennials Really Think About Entrepreneurship: ! ! ! ! !Current Small Business Owners!
  • 2. Who was Involved? Buzz Marketing Group’s Millennials Study 2014 is based on qualitative and quantitative research conducted with more than 600 buzzSpotters® throughout the United States during the month of January, 2014.This report is available for download at www.buzzmg.com/reports.! Composed based on data from 1.1.2014 – 3.22.2014! 684 Participants! 30,000 Panelists! 48% Female! 52% Male! Survey fielded online! Ages 18-40! 18-22 ! ! ! !19%! 23-26 ! ! ! !23%! 27-31 ! ! ! !26%! 32-35 ! ! ! !16%! 36-40 ! ! ! !16%! What Millennials Really Think About Entrepreneurship! Millennials Study 2014!
  • 3. Location What Millennials Really Think About Entrepreneurship! Millennials Study 2014! NY# 16%# CA# 14%# IL# 9%# TX# 6%#FL# 4%# PA# 5%# GA# 6%# Rest#of#USA# 40%#
  • 4. Ethnicity What Millennials Really Think About Entrepreneurship! Millennials Study 2014! White# 60%# Black# 16%# Asian# American# 8%# Hispanic# 12%# Mixed# 4%#
  • 5. Marital Status What Millennials Really Think About Entrepreneurship! Millennials Study 2014! Single# 25%# DaPng# 6%# In#a# relaPonship# 29%# Married# 40%#
  • 6. Education What Millennials Really Think About Entrepreneurship! Millennials Study 2014! High#school# diploma# 27%# Associates# Degree# 16%# Bachelors# Degree# 43%# Masters# Degree# 12%# Doctorate# 2%#
  • 7. Employment What Millennials Really Think About Entrepreneurship! Millennials Study 2014! Unemployed# 3%# Working# partTPme# 13%# Working#fullT Pme# 53%# SelfT employed# 7%# A#student# 11%# A#fullTPme# home#maker# 13%#
  • 8. Household Income What Millennials Really Think About Entrepreneurship! Millennials Study 2014! Less#than# $8,000# $8,000#T# $33,000# $33,000T# $82,000# $82,000#T# $170,000# $170,000#T## $370,000# More#than# $370,000# I#don't# want#to# specify# 11%# 17%# 39%# 18%# 2%# 1%# 12%#
  • 9. The following questions were asked to current startup and small business owners:! What Millennials Really Think About Entrepreneurship! Millennials Study 2014!
  • 10. Did you start a business as a result of being unemployed?! What Millennials Really Think About Entrepreneurship! Millennials Study 2014! Yes# No# 25%# 75%#
  • 11. Is an MBA something you would be willing to invest in personally?! What Millennials Really Think About Entrepreneurship! Millennials Study 2014! Yes# No# 57%# 43%#
  • 12. Do you feel the government is helping Startups and small businesses?! What Millennials Really Think About Entrepreneurship! Millennials Study 2014! Yes# No# 38%# 62%#
  • 13. Do you use crowdfunding to support or fund other Startups?! What Millennials Really Think About Entrepreneurship! Millennials Study 2014! Yes# No# 32%# 68%#
  • 14. Do you use crowdfunding to raise money for your Startup?! What Millennials Really Think About Entrepreneurship! Millennials Study 2014! Yes# No# 16%# 84%#
  • 15. If you haven’t used it before, would you use crowdfunding in the future?! What Millennials Really Think About Entrepreneurship! Millennials Study 2014! Yes# No# 86%# 14%#
  • 16. How does your geographic location influence your ability to start your own business?! What Millennials Really Think About Entrepreneurship! Millennials Study 2014! It#helps# It#hurts# Indifferent# 61%# 13%# 26%#
  • 17. How important is it for Startups and small businesses to offer their employees healthcare?! What Millennials Really Think About Entrepreneurship! Millennials Study 2014! Very#Important# Somewhat#Important# Not#Important# 64%# 31%# 5%#
  • 18. How important are resources like crowdfunding to raise money for entrepreneurs?! What Millennials Really Think About Entrepreneurship! Millennials Study 2014! Very#Important# Somewhat#Important# Not#Important# 56%# 41%# 3%#
  • 19. Key Findings What Millennials Really Think About Entrepreneurship! Millennials Study 2014! 97% of entrepreneurs believe crowdfunding is important for Startups and small businesses! 95% of entrepreneurs believe it is important for Startups and small businesses to offer their employees healthcare! 57% of entrepreneurs said an MBA is something that they would be willing to invest in personally! 62% of entrepreneurs believe that the government is not helping Startups and small businesses! 25% of entrepreneurs started a business as a result of being unemployed!
  • 20. Buzz Marketing Group ! 132 Kings Highway! East Suite 202! Haddonfield, NJ 08033! 856.433.8579! Fax: 856.520.8581! www.buzzmg.com! Contact Us