Millennials Study 2014
03.20.14	

What Millennials Really Think About Entrepreneurship
Who was Involved?
Buzz Marketing Group’s Millennials Study
2014 is based on qualitative and
quantitative research conducte...
Location
What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

NY	
  
16%	
  
CA	
  
14%	
  
IL	...
Ethnicity
What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

White	
  
60%	
  
Black	
  
16%	...
Marital Status
What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

Single	
  
25%	
  
DaPng	
 ...
Education
What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

High	
  school	
  
diploma	
  
2...
Employment
What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

Unemployed	
  
3%	
  
Working	
...
Household Income
What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

Less	
  than	
  
$8,000	
...
How would you
classify the
following trends:
Future or Fad?	

What Millennials Really Think About Entrepreneurship	

Mille...
Snapchat	

What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

Future	
   Fad	
  
33%	
  
67%	...
Bitcoin	

What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

Future	
   Fad	
  
41%	
  
59%	
...
Crowdfunding	

What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

Future	
   Fad	
  
84%	
  
...
Wearable Technology	

What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

Future	
   Fad	
  
8...
3D Printing	

What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

Future	
   Fad	
  
83%	
  
1...
One-For-One Business Models	

What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

Future	
   F...
Which product do
you think will be a
“breakout product”
this year?	

What Millennials Really Think About Entrepreneurship	...
What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

#1	

Wearable
Technology	

#2	

Mobile
App...
What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

#3	

Data Privacy	

#4	

Cloud Computing
Which industry do
you think will be a
“breakout industry”
this year?	

What Millennials Really Think About Entrepreneurshi...
What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

#1	

Technology
Devices	

#2	

Private Soc...
What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

#3	

Data Privacy &
Security	

#4	

Crowdf...
Key Findings
What Millennials Really Think About Entrepreneurship	

Millennials Study 2014	

85% of Millennials believe th...
Buzz Marketing Group 	

132 Kings Highway	

East Suite 202	

Haddonfield, NJ 08033	

856.433.8579	

Fax: 856.520.8581	

www...
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Millennials 2014: Entrepreneurship Study

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BuzzMG interviewed hundreds of Millennials from all over the country to gain insight into Generation Y's opinions of current entrepreneurial trends and fads. Read our report to learn more!

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Millennials 2014: Entrepreneurship Study

  1. 1. Millennials Study 2014 03.20.14 What Millennials Really Think About Entrepreneurship
  2. 2. Who was Involved? Buzz Marketing Group’s Millennials Study 2014 is based on qualitative and quantitative research conducted with more than 400 buzzSpotters® throughout the United States during the month of January, 2014.This report is available for download at www.buzzmg.com/reports. Composed based on data from 1.1.2014 – 1.22.2014 431 Participants 3,000 Panelists 64% Female 36% Male Survey fielded online Ages 18-35 18-22 21% 23-26 17% 27-31 31% 32-35 31% What Millennials Really Think About Entrepreneurship Millennials Study 2014
  3. 3. Location What Millennials Really Think About Entrepreneurship Millennials Study 2014 NY   16%   CA   14%   IL   9%   TX   6%  FL   4%   PA   5%   GA   6%   Rest  of  USA   40%  
  4. 4. Ethnicity What Millennials Really Think About Entrepreneurship Millennials Study 2014 White   60%   Black   16%   Asian   American   8%   Hispanic   12%   Mixed   4%  
  5. 5. Marital Status What Millennials Really Think About Entrepreneurship Millennials Study 2014 Single   25%   DaPng   6%   In  a   relaPonship   29%   Married   40%  
  6. 6. Education What Millennials Really Think About Entrepreneurship Millennials Study 2014 High  school   diploma   27%   Associates   Degree   16%   Bachelors   Degree   43%   Masters   Degree   12%   Doctorate   2%  
  7. 7. Employment What Millennials Really Think About Entrepreneurship Millennials Study 2014 Unemployed   3%   Working   part-­‐Pme   13%   Working  full-­‐ Pme   53%   Self-­‐ employed   7%   A  student   11%   A  full-­‐Pme   home  maker   13%  
  8. 8. Household Income What Millennials Really Think About Entrepreneurship Millennials Study 2014 Less  than   $8,000   $8,000  -­‐   $33,000   $33,000-­‐   $82,000   $82,000  -­‐   $170,000   $170,000  -­‐     $370,000   More  than   $370,000   I  don't   want  to   specify   11%   17%   39%   18%   2%   1%   12%  
  9. 9. How would you classify the following trends: Future or Fad? What Millennials Really Think About Entrepreneurship Millennials Study 2014
  10. 10. Snapchat What Millennials Really Think About Entrepreneurship Millennials Study 2014 Future   Fad   33%   67%  
  11. 11. Bitcoin What Millennials Really Think About Entrepreneurship Millennials Study 2014 Future   Fad   41%   59%  
  12. 12. Crowdfunding What Millennials Really Think About Entrepreneurship Millennials Study 2014 Future   Fad   84%   16%  
  13. 13. Wearable Technology What Millennials Really Think About Entrepreneurship Millennials Study 2014 Future   Fad   85%   15%  
  14. 14. 3D Printing What Millennials Really Think About Entrepreneurship Millennials Study 2014 Future   Fad   83%   17%  
  15. 15. One-For-One Business Models What Millennials Really Think About Entrepreneurship Millennials Study 2014 Future   Fad   76%   24%  
  16. 16. Which product do you think will be a “breakout product” this year? What Millennials Really Think About Entrepreneurship Millennials Study 2014
  17. 17. What Millennials Really Think About Entrepreneurship Millennials Study 2014 #1 Wearable Technology #2 Mobile Applications
  18. 18. What Millennials Really Think About Entrepreneurship Millennials Study 2014 #3 Data Privacy #4 Cloud Computing
  19. 19. Which industry do you think will be a “breakout industry” this year? What Millennials Really Think About Entrepreneurship Millennials Study 2014
  20. 20. What Millennials Really Think About Entrepreneurship Millennials Study 2014 #1 Technology Devices #2 Private Social Media
  21. 21. What Millennials Really Think About Entrepreneurship Millennials Study 2014 #3 Data Privacy & Security #4 Crowdfunding & Crowdsourcing
  22. 22. Key Findings What Millennials Really Think About Entrepreneurship Millennials Study 2014 85% of Millennials believe that wearable technology is definitely a trend for the future and that it will be a breakout product this year 84% of Millennials believe that crowdfunding is the future of funding start-ups 83% of Millennials see 3D printing as the future of printing 76% of Millennials think that we will see more one-to-one business models in the future 59% of Millennials believe that bitcoin is just a fad and will not stand the test of time
  23. 23. Buzz Marketing Group 132 Kings Highway East Suite 202 Haddonfield, NJ 08033 856.433.8579 Fax: 856.520.8581 www.buzzmg.com Contact Us

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