Career Report 2013

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Buzz Marketing Group talked to hundreds of Millennials to find out how they are approaching today's unique job market... we gained some great insights!

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Career Report 2013

  1. 1. Career Report 2013 07.24.13 What Millennials Really Think About Careers
  2. 2. Career Report 2013 Who was Involved? Buzz Marketing Group’s Career Report 2013 is based on qualitative and quantitative research involving over 500 buzzSpotters® throughout the United States during the month of June of 2013. This report is available for download at www.buzzmg.com/reports. Composed based on data from 6.05.2013 to 6.25.2013 569 Participants 9,000 Panelists 59% Female 41% Male Survey fielded online Ages 22-35 22-24 18% 25-27 18% 28-30 25% 31-35 39% What Millennials Really Think About Careers
  3. 3. Location Career Report 2013 What Millennials Really Think About Careers CA   10%   TX   4%   NY   15%   FL   4%  IL   9%   PA   7%   OH   4%   GA   6%  MI   5%   NC   4%   NJ   5%   Rest  of  the   USA   27%  
  4. 4. Ethnicity Career Report 2013 What Millennials Really Think About Careers White   63%   Black   19%   Asian   American   6%   Hispanic   10%   Mixed   2%  
  5. 5. Marital Status Career Report 2013 What Millennials Really Think About Careers Single   24%   DaSng   5%   In  a   relaSonship   18%   Married   47%   Divorced   6%  
  6. 6. Education Career Report 2013 What Millennials Really Think About Careers Bachelors   Degree   77%   Masters   Degree   21%   Ph.D   2%  
  7. 7. Employment Career Report 2013 What Millennials Really Think About Careers Unemployed   9%   Working   part-­‐Sme   13%   Working  full-­‐ Sme   71%   Self-­‐ employed   7%  
  8. 8. Household Income Career Report 2013 What Millennials Really Think About Careers Less  than   $8,000   $8,000  -­‐   $33,000   $33,000-­‐   $82,000   $82,000  -­‐   $170,000   $170,000  -­‐   $370,000   More  than   $370,000   I  don't   want  to   specify   1%   10%   44%   34%   8%   1%   2%  
  9. 9. What is the single most important thing that you look for before applying for a job? Career Report 2013 What Millennials Really Think About Careers Salary   PotenSal   experience   of  the  job   Company   culture   Industry   Company   perks   Size  of  the   company   PotenSal   co-­‐workers   40%   26%   18%   12%   3%   2%   1%  
  10. 10. What is the second most important thing that you look for before applying for a job? Career Report 2013 What Millennials Really Think About Careers Salary   Company   culture   PotenSal   experience   of  the  job   Company   perks   Industry   Size  of  the   company   PotenSal   co-­‐workers   38%   17%   16%   12%   10%   4%   4%  
  11. 11. How important are the following characteristics of a job to you? Career Report 2013 What Millennials Really Think About Careers
  12. 12. Corporate Culture Career Report 2013 What Millennials Really Think About Careers Very  important   Somewhat  important   Not  very  important   65%   30%   5%  
  13. 13. Potential Colleagues Career Report 2013 What Millennials Really Think About Careers Very  important   Somewhat  important   Not  very  important   53%   41%   6%  
  14. 14. Salary Career Report 2013 What Millennials Really Think About Careers Very  important   Somewhat  important   Not  very  important   89%   11%   0%  
  15. 15. Job Experience Career Report 2013 What Millennials Really Think About Careers Very  important   Somewhat  important   Not  very  important   80%   19%   1%  
  16. 16. Size of the Company Career Report 2013 What Millennials Really Think About Careers Very  important   Somewhat  important   Not  very  important   17%   51%   32%  
  17. 17. Size of the Industry Career Report 2013 What Millennials Really Think About Careers Very  important   Somewhat  important   Not  very  important   24%   49%   27%  
  18. 18. Company Perks Career Report 2013 What Millennials Really Think About Careers Very  important   Somewhat  important   Not  very  important   51%   44%   5%  
  19. 19. Which perks matter most to you? Career Report 2013 What Millennials Really Think About Careers Private  concierge  services   Meals   Maternity  and  paternity  leave   TransportaSon   Discounts  and  free  products  and/or  services   Professional  training  and  classes   Bonuses   Paid  vacaSons   Growth  opportuniSes   9%   17%   21%   23%   31%   59%   72%   80%   85%  
  20. 20. Which social media sites do you use to search for and apply for jobs? Career Report 2013 What Millennials Really Think About Careers Career  Builder   LinkedIn   Monster   Facebook   Twicer   69%   67%   65%   37%   20%  
  21. 21. Do you search for unlisted jobs through your personal and business networks? Career Report 2013 What Millennials Really Think About Careers Yes  both   Only  personal   networks   Only  business   networks   No  neither   78%   7%   7%   8%  
  22. 22. What resources do you use to research companies? Career Report 2013 What Millennials Really Think About Careers Google   Company  website   Word  of  mouth   Wikipedia   96%   88%   63%   36%  
  23. 23. Have you ever searched for a new job while employed? Career Report 2013 What Millennials Really Think About Careers Yes   94%   No   6%  
  24. 24. What factors would cause you to leave an existing job for a new position? Career Report 2013 What Millennials Really Think About Careers Becer  brand  name  company   Becer  alignment  with  company  values   Becer  job  Stle   Becer  cultural  fit   Higher  sense  of  purpose   More  growth  opportuniSes   Higher  salary   18%   40%   43%   49%   60%   82%   91%  
  25. 25. Do you know what you want to do with your life? Career Report 2013 What Millennials Really Think About Careers Yes   74%   Not  sure   yet   24%   No   2%  
  26. 26. Are you more interested in finding a job or a career? Career Report 2013 What Millennials Really Think About Careers Job     11%   Career     89%  
  27. 27. How long do/did you plan to stay at your first job out of college? Career Report 2013 What Millennials Really Think About Careers UnSl  I  find/ found   something   becer   1  year   2  years   3  to  5  years   As  long  as   possible   24%   7%   14%   23%   33%  
  28. 28. How many different careers have you experimented with? Career Report 2013 What Millennials Really Think About Careers 0   1   2   3   4   5   More  than   5   5%   22%   34%   24%   7%   3%   5%  
  29. 29. Key Findings Millennials are interested in finding a career and stability. 89% of Millennials surveyed said they were more interested in finding a career than a job.When asked about life after college, 33% said that they plan to stay at their first job as long as possible, while 23% plan to spend at least three to five years at their first job. Only 24% of Millennials plan to stay at their first job until they find something better. Millennials are looking to grow within a company and are motivated by growth opportunities. When asked what perks matter most, 85% selected “growth opportunities”, making it the single most important perk to Millennials.When asked what factors would cause them to change their job 82% selected “growth opportunities”, only second to a “higher salray” with 91% of the votes. While cash is still king, it is not the only thing that matters to Millennials. It came as no surprise when 89% of the respondents said that their salary is “very important” to them. However, 80% also said that the job experience was “very important” them and 65% of Millennials stated that the company culture was “very important” to them. Career Report 2013 What Millennials Really Think About Careers
  30. 30. Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com Contact Us

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