Buzz on Finance: 2014

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BuzzMG sits down with Millennials from all over the nation to talk about their financial stability, their employment situations, and their opinions on the economy.

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Buzz on Finance: 2014

  1. 1. Millennials Study 2014 What Millennials Really Think About Finance 02.17.14
  2. 2. Millennials Study 2014 What Millennials Really Think About Finance Who was Involved? Composed based on data from 1.1.2014 – 1.22.2014 431 Participants 3,000 Panelists 64% Female 36% Male Buzz Marketing Group’s Millennials Study 2014 is based on qualitative and quantitative research conducted with more than 400 buzzSpotters® throughout the United States during the month of January, 2014.This report is available for download at www.buzzmg.com/reports. Survey fielded online 18-22 23-26 27-31 32-35 Ages 18-35 21% 17% 31% 31%
  3. 3. Millennials Study 2014 What Millennials Really Think About Finance Location NY   16%   Rest  of  USA   40%   CA   14%   IL   9%   GA   6%   PA   FL   5%   4%   TX   6%  
  4. 4. Millennials Study 2014 What Millennials Really Think About Finance Ethnicity Mixed   4%   Hispanic   12%   Asian   American   8%   Black   16%   White   60%  
  5. 5. Millennials Study 2014 What Millennials Really Think About Finance Marital Status Single   25%   Married   40%   DaPng   6%   In  a   relaPonship   29%  
  6. 6. Millennials Study 2014 What Millennials Really Think About Finance Education Doctorate   2%   Masters   Degree   12%   Bachelors   Degree   43%   High  school   diploma   27%   Associates   Degree   16%  
  7. 7. Millennials Study 2014 What Millennials Really Think About Finance Employment A  full-­‐Pme   home  maker   13%   Unemployed   3%   Working   part-­‐Pme   13%   A  student   11%   Self-­‐ employed   7%   Working  full-­‐ Pme   53%  
  8. 8. Millennials Study 2014 What Millennials Really Think About Finance Household Income 39%   17%   18%   12%   11%   2%   Less  than   $8,000   $8,000  -­‐   $33,000   1%   $33,000-­‐   $82,000  -­‐   $170,000  -­‐     More  than   I  don't   $82,000   $170,000   $370,000   $370,000   want  to   specify  
  9. 9. Millennials Study 2014 What Millennials Really Think About Finance From whom do you receive financial assistance? 23%   11%   6%   3%   Family   Government   Friends   Charity  /  Non-­‐ profits   3%   Religious   OrganizaPons  
  10. 10. Millennials Study 2014 What Millennials Really Think About Finance Which percentage of your income is disposable? 28%   25%   22%   13%   8%   5%   0%  -­‐  10  %   10-­‐  20%   20%-­‐30%   30%  -­‐  40%   40%  -­‐  50%   More  than   50%  
  11. 11. Millennials Study 2014 What Millennials Really Think About Finance When you have extra money, what do you do with it? (Select all that apply)
  12. 12. Millennials Study 2014 What Millennials Really Think About Finance #1 (91%) Save #2 (86%) Spend
  13. 13. Millennials Study 2014 What Millennials Really Think About Finance #3 (54%) Invest #4 (50%) Donate
  14. 14. Millennials Study 2014 What Millennials Really Think About Finance Do you invest in stocks or bonds? Stocks   Bonds   Yes   32%   Yes   44%   No   56%   No   68%  
  15. 15. Millennials Study 2014 What Millennials Really Think About Finance Do you have a credit card? 78%   22%   Yes   No  
  16. 16. Millennials Study 2014 What Millennials Really Think About Finance Do you feel financially secure? Yes   46%   No   54%  
  17. 17. Millennials Study 2014 What Millennials Really Think About Finance Do you record how much you are spending? 66%   34%   Yes   No  
  18. 18. Millennials Study 2014 What Millennials Really Think About Finance Are you saving for retirement? 57%   43%   Yes   No  
  19. 19. Millennials Study 2014 What Millennials Really Think About Finance Key Findings 54%  of  Millennials  reported  that  at  least  20%  of  their  income  is   disposable     91%  of  Millennials  save  extra  money  compared  to  54%  who  invest   78%  of  Millennials  have  a  credit  card   Only  46%  of  Millennials  feel  financially  secure   57%  of  Millennials  are  saving  for  rePrement  
  20. 20. Contact Us Buzz Marketing Group 132 Kings Highway East Suite 202 Haddonfield, NJ 08033 856.433.8579 Fax: 856.520.8581 www.buzzmg.com

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