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Buzz on Celebrities Report

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Buzz on Celebrities Report Buzz on Celebrities Report Presentation Transcript

  • Buzz on Celebrities Study 10.0Th e te n th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e se u p a nd c o m i n g Mille n n ia ls.
  • Who was Involved? 9000 This network is used as a resource for * ethnographies, focus groups, personal 1234253 - ./*0 interviews, immersion +",(&466 members of experiences, surveys, and polls. 56781*" $$.9$)* Overall, this panel is composed ofour buzzSpotter® trend influencers, and represent all of the “tribes” we have identified, whichnetwork : %. ;/./*< (;%(.* include: independents, preppies, techies and alternatives. buzzSpotters®participated in this =;<)./*012>5253*survey.65% /35%female male 466 !"# $%& %" ( $) * buzzmg.com
  • location !"# $%&# 5678#9:#;<+# =%&#The majority of (# $)&#participants arefrom these states. 4+# )&# 4# .&# *+# $,&# 01#STATS BY STATE AND PERCENTAGE >>> 23# /+# -(# %&# )&# ,&# .&# buzzmg.com
  • AGE $,@$?# $%&# $B@==# $?&#The respondentsranged in age from =)@=.# =%&#14 – 34 years old. =%@)A# =)&# )$@),# $>&# buzzmg.com
  • ethnicity 28D6M# )&# 3E7NHKEI# $$&# +7EHK# +L6MEIHK# B&# CDE86# FGHIJ# >B&# $?&# buzzmg.com
  • Relationship status PES9MI6R# $&# 4HMME6R# =.&# <EKOG6# ,=&# K#H# M6GHQ9K7DEN# =,&# PHQKO# %&# buzzmg.com
  • Education /DTP# $&# 4H786M7# P6OM66# $$&# 3EOD#7ID99G# RENG9LH# =>&# +779IEH867# P6OM66# FHID6G9M7# $=&# P6OM66# >$&# buzzmg.com
  • o r king ille n nials are wemployment 52% o f our M are u ne mplo y ed. ly 8% full-time and o n 28D6M# ;K6LNG9U6R# ,&# ?&# +#78VR6K8# C9MJEKO# $%&# NHM8@QL6# <6G:@6LNG9U6R# $,&# >&# C9MJEKO#:VGG@ QL6# >=&# buzzmg.com
  • Household stude n ts fall be twee n income 45% o f our h o ld th e na tio nal ave rage h ouse 82,000 in c o me o f $33,000 and $ ,>&# =?&# $)&# $&# )&# >&# >&#(677#8DHK# W?XAAA#@# W))XAAA@# W?=XAAA#@# W$%AXAAA#@# 49M6#8DHK# #R9KY8#ZHK8# W?XAAA# W))XAAA# W?=XAAA# W$%AXAAA# W)%AXAAA# W)%AXAAA# 89#7N6IE:U# buzzmg.com
  • Actor / Actress 9DKKU#P6NN# =A&#P6K[6G#CH7DEKO89K# $?&# CEGG#<LE8D# $%&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • Athlete4EIDH6G#9MRHK# )=&#PHSER#F6IJDHL# )A&#4EIDH6G#/D6GN7# =)&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • Music artist or group +R6G6# =.&# HU@]# ==&#5EDHKKH# $?&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • Celebrity entrepreneur 2NMHD#CEK:M6U# ))&# 0D6#_HMRH7DEHK7# =B&#V7QK#0EL^6MGHJ6# =$&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • Politician or royalFHMHIJ#2^HLH# .=&# FEGG#*GEK89K# ,,&#3EGGHMU#*GEK89K# ).&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • model 36ERE#_GVL# ,=&# 0UMH#FHKJ7# )B&#+RMEHKH#(ELH# =%&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • Television personality2NMHD#CEK:M6U# )>&#*9KHK#2YFME6K# )A&# HU#(6K9# =A&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • Writer or author <86ND6K#_EKO# )%&# _#59ZGEKO# )>&#!EID9GH7#<NHMJ7# =)&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • designer5HGND#(HVM6K# )>&#4HMI#HI9^7# ),&# *HGSEK#_G6EK# )A&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • celebrity CEGG#<LE8D# $)&# 9DKKU#P6NN# $)&#(69KHMR9#PE*HNME9# B&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • Where do you get your news first ? 2KGEK6# .,&# 0a# =$&# /MEK8# %&#-ME6KR7#`#-HLEGU# >&# 5HRE9# )&# buzzmg.com
  • Do blogs & Magsinfluence your opinion of celebs? !98#H8#HGG# $)&# +^79GV86GU# )=&# <GEOD8GU# >>&# buzzmg.com
  • Which of thefollowing do you read? /b2/(b# .B&# ;<#C66JGU# .%&# *97L9N9GE8HK# ,%&# K#09VID# ,)&# 2_c# ,=&# a9OV6# )B&# (E:6#`#<8UG6# =B&# 4HME6#*GHEM6# =?&# b((b# =%&# =.&# <8HM# !9K6#9:#8D6#+^9S6# $=&# buzzmg.com
  • How influentialare celebs when you buy beauty supplies? ;KEKeV6KQHG## $)&# bd8M6L6GU# KeV6KQHG# =$&# <GEOD8GU#KeV6KQHG## $,&# a6MU# <9L6ZDH8# KeV6KQHG# KeV6KQHG# =?&# =,&# buzzmg.com
  • How influentialare celebs when you buy a car? bd8M6L6GU# KeV6KQHG# B&# a6MU# KeV6KQHG# $)&#;KEKeV6KQHG## )?&# <9L6ZDH8# KeV6KQHG# =)&# <GEOD8GU# KeV6KQHG## $%&# buzzmg.com
  • How influentialare celebs when you buy technology? bd8M6L6GU# KeV6KQHG# ;KEKeV6KQHG## $)&# =)&# a6MU# KeV6KQHG# ==&# <GEOD8GU#KeV6KQHG## $%&# <9L6ZDH8# KeV6KQHG# =>&# buzzmg.com
  • How influentialare celebs when you buy food? bd8M6L6GU# KeV6KQHG# $=&# ;KEKeV6KQHG## =.&# a6MU# KeV6KQHG# =)&# <GEOD8GU#KeV6KQHG## $)&# <9L6ZDH8# KeV6KQHG# =.&# buzzmg.com
  • How influential are celebs when you buy clothing & Shoes? <GEOD8GU# ;KEKeV6KQHG##KeV6KQHG## %&# .&# bd8M6L6GU# KeV6KQHG# <9L6ZDH8# )%&# KeV6KQHG# $B&# a6MU# KeV6KQHG# )$&# buzzmg.com
  • How influential are celebs when you donate to charity? bd8M6L6GU# ;KEKeV6KQHG## KeV6KQHG# $B&# $%&# <GEOD8GU#KeV6KQHG## $A&# a6MU# KeV6KQHG# =,&# <9L6ZDH8# KeV6KQHG# )A&# buzzmg.com
  • When asked if blogs and Key magazines influence their opinion of celebrities, 55% Findings admitted they were sligh tly influenced and 32% said they were absolutely influenced by them showing the power they hold with this generation. =.;.?#%$%.)*"#.*@.#A*%(B;,.($%";* C-.(*%$*&<9.)*$<*9"D.,6*)-<.)6*64% of our Millennials get their "(/*&;<$-.)6*"(/*9,&-*;.))*news online first. However, 88% %(B;,.($%";*B<#*<$-.#*#</,&$)*of them are still reading ),&-*")*&"#)6*B<</6*"(/*magazines like People and $.&- (<;<E%.)2*F-.*<C.#*<B*"* US Weekly every month as &.;.?#%$A*%)*%(*$-.%#*%9"E.*"(/*it becomes easier to find more %$*)..9)*$<*?.*$-.*"#."*%(*C-%&-*and more content readily $-.A*"#.*9<)$*%(B;,.($%";2***available on and offline. * buzzmg.com
  • =< ( $"& $*G)!* Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com