Buzz on                                Celebrities                            Study        10.0Th e te n th wa ve o f a n ...
Who was                                        Involved?                                                                  ...
location                                                                      !"#                                         ...
AGE                     $,@$?#    $%&#                     $B@==#     $?&#The respondentsranged in age from   =)@=.#      ...
ethnicity                        28D6M#                                  )&#                             3E7NHKEI#        ...
Relationship   status                               PES9MI6R#                                  $&#               4HMME6R# ...
Education                              /DTP#                               $&#                   4H786M7#                 ...
o r king                                              ille n nials are wemployment                       52% o f our M    ...
Household                                           stude n ts fall                                                       ...
Actor /              Actress     9DKKU#P6NN#                     =A&#P6K[6G#CH7DEKO89K#                $?&#        CEGG#<L...
Athlete4EIDH6G#9MRHK#                 )=&#PHSER#F6IJDHL#                 )A&#4EIDH6G#/D6GN7#             =)&#         * P ...
Music                artist or                 group  +R6G6#                     =.&#  HU@]#                  ==&#5EDHKKH#...
Celebrity          entrepreneur  2NMHD#CEK:M6U#                  ))&# 0D6#_HMRH7DEHK7#                =B&#V7QK#0EL^6MGHJ6#...
Politician               or royalFHMHIJ#2^HLH#                   .=&#   FEGG#*GEK89K#            ,,&#3EGGHMU#*GEK89K#     ...
model  36ERE#_GVL#               ,=&#  0UMH#FHKJ7#              )B&#+RMEHKH#(ELH#          =%&#         * P a r t i c i p ...
Television           personality2NMHD#CEK:M6U#                   )>&#*9KHK#2YFME6K#                )A&#     HU#(6K9#      ...
Writer or              author  <86ND6K#_EKO#                    )%&#     _#59ZGEKO#                  )>&#!EID9GH7#<NHMJ7# ...
designer5HGND#(HVM6K#                    )>&#4HMI#HI9^7#                   ),&# *HGSEK#_G6EK#          )A&#          * P a...
celebrity       CEGG#<LE8D#                  $)&#     9DKKU#P6NN#                   $)&#(69KHMR9#PE*HNME9#               B...
Where do you           get your news               first ?         2KGEK6#                  .,&#             0a#          ...
Do blogs & Magsinfluence your   opinion of    celebs?                                !98#H8#HGG#                          ...
Which of thefollowing do you read?                         /b2/(b#                                      .B&#              ...
How influentialare celebs when you buy beauty   supplies?    ;KEKeV6KQHG##        $)&#                    bd8M6L6GU#      ...
How influentialare celebs when you buy a car?                          bd8M6L6GU#                          KeV6KQHG#      ...
How influentialare celebs when    you buy  technology?                      bd8M6L6GU#                      KeV6KQHG#   ;K...
How influentialare celebs when you buy food?                               bd8M6L6GU#                               KeV6KQ...
How influential  are celebs when you buy clothing &       Shoes?  <GEOD8GU# ;KEKeV6KQHG##KeV6KQHG## %&#     .&#           ...
How influential          are celebs when           you donate to              charity?                               bd8M6...
When asked if blogs and    Key                            magazines influence their                                   opin...
=< ( $"& $*G)!*                  Buzz Marketing Group                  1515 Market St.                  Suite 1810        ...
Upcoming SlideShare
Loading in...5
×

Buzz on Celebrities Report

3,548

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
3,548
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Buzz on Celebrities Report

  1. 1. Buzz on Celebrities Study 10.0Th e te n th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e se u p a nd c o m i n g Mille n n ia ls.
  2. 2. Who was Involved? 9000 This network is used as a resource for * ethnographies, focus groups, personal 1234253 - ./*0 interviews, immersion +",(&466 members of experiences, surveys, and polls. 56781*" $$.9$)* Overall, this panel is composed ofour buzzSpotter® trend influencers, and represent all of the “tribes” we have identified, whichnetwork : %. ;/./*< (;%(.* include: independents, preppies, techies and alternatives. buzzSpotters®participated in this =;<)./*012>5253*survey.65% /35%female male 466 !"# $%& %" ( $) * buzzmg.com
  3. 3. location !"# $%&# 5678#9:#;<+# =%&#The majority of (# $)&#participants arefrom these states. 4+# )&# 4# .&# *+# $,&# 01#STATS BY STATE AND PERCENTAGE >>> 23# /+# -(# %&# )&# ,&# .&# buzzmg.com
  4. 4. AGE $,@$?# $%&# $B@==# $?&#The respondentsranged in age from =)@=.# =%&#14 – 34 years old. =%@)A# =)&# )$@),# $>&# buzzmg.com
  5. 5. ethnicity 28D6M# )&# 3E7NHKEI# $$&# +7EHK# +L6MEIHK# B&# CDE86# FGHIJ# >B&# $?&# buzzmg.com
  6. 6. Relationship status PES9MI6R# $&# 4HMME6R# =.&# <EKOG6# ,=&# K#H# M6GHQ9K7DEN# =,&# PHQKO# %&# buzzmg.com
  7. 7. Education /DTP# $&# 4H786M7# P6OM66# $$&# 3EOD#7ID99G# RENG9LH# =>&# +779IEH867# P6OM66# FHID6G9M7# $=&# P6OM66# >$&# buzzmg.com
  8. 8. o r king ille n nials are wemployment 52% o f our M are u ne mplo y ed. ly 8% full-time and o n 28D6M# ;K6LNG9U6R# ,&# ?&# +#78VR6K8# C9MJEKO# $%&# NHM8@QL6# <6G:@6LNG9U6R# $,&# >&# C9MJEKO#:VGG@ QL6# >=&# buzzmg.com
  9. 9. Household stude n ts fall be twee n income 45% o f our h o ld th e na tio nal ave rage h ouse 82,000 in c o me o f $33,000 and $ ,>&# =?&# $)&# $&# )&# >&# >&#(677#8DHK# W?XAAA#@# W))XAAA@# W?=XAAA#@# W$%AXAAA#@# 49M6#8DHK# #R9KY8#ZHK8# W?XAAA# W))XAAA# W?=XAAA# W$%AXAAA# W)%AXAAA# W)%AXAAA# 89#7N6IE:U# buzzmg.com
  10. 10. Actor / Actress 9DKKU#P6NN# =A&#P6K[6G#CH7DEKO89K# $?&# CEGG#<LE8D# $%&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  11. 11. Athlete4EIDH6G#9MRHK# )=&#PHSER#F6IJDHL# )A&#4EIDH6G#/D6GN7# =)&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  12. 12. Music artist or group +R6G6# =.&# HU@]# ==&#5EDHKKH# $?&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  13. 13. Celebrity entrepreneur 2NMHD#CEK:M6U# ))&# 0D6#_HMRH7DEHK7# =B&#V7QK#0EL^6MGHJ6# =$&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  14. 14. Politician or royalFHMHIJ#2^HLH# .=&# FEGG#*GEK89K# ,,&#3EGGHMU#*GEK89K# ).&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  15. 15. model 36ERE#_GVL# ,=&# 0UMH#FHKJ7# )B&#+RMEHKH#(ELH# =%&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  16. 16. Television personality2NMHD#CEK:M6U# )>&#*9KHK#2YFME6K# )A&# HU#(6K9# =A&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  17. 17. Writer or author <86ND6K#_EKO# )%&# _#59ZGEKO# )>&#!EID9GH7#<NHMJ7# =)&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  18. 18. designer5HGND#(HVM6K# )>&#4HMI#HI9^7# ),&# *HGSEK#_G6EK# )A&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  19. 19. celebrity CEGG#<LE8D# $)&# 9DKKU#P6NN# $)&#(69KHMR9#PE*HNME9# B&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  20. 20. Where do you get your news first ? 2KGEK6# .,&# 0a# =$&# /MEK8# %&#-ME6KR7#`#-HLEGU# >&# 5HRE9# )&# buzzmg.com
  21. 21. Do blogs & Magsinfluence your opinion of celebs? !98#H8#HGG# $)&# +^79GV86GU# )=&# <GEOD8GU# >>&# buzzmg.com
  22. 22. Which of thefollowing do you read? /b2/(b# .B&# ;<#C66JGU# .%&# *97L9N9GE8HK# ,%&# K#09VID# ,)&# 2_c# ,=&# a9OV6# )B&# (E:6#`#<8UG6# =B&# 4HME6#*GHEM6# =?&# b((b# =%&# =.&# <8HM# !9K6#9:#8D6#+^9S6# $=&# buzzmg.com
  23. 23. How influentialare celebs when you buy beauty supplies? ;KEKeV6KQHG## $)&# bd8M6L6GU# KeV6KQHG# =$&# <GEOD8GU#KeV6KQHG## $,&# a6MU# <9L6ZDH8# KeV6KQHG# KeV6KQHG# =?&# =,&# buzzmg.com
  24. 24. How influentialare celebs when you buy a car? bd8M6L6GU# KeV6KQHG# B&# a6MU# KeV6KQHG# $)&#;KEKeV6KQHG## )?&# <9L6ZDH8# KeV6KQHG# =)&# <GEOD8GU# KeV6KQHG## $%&# buzzmg.com
  25. 25. How influentialare celebs when you buy technology? bd8M6L6GU# KeV6KQHG# ;KEKeV6KQHG## $)&# =)&# a6MU# KeV6KQHG# ==&# <GEOD8GU#KeV6KQHG## $%&# <9L6ZDH8# KeV6KQHG# =>&# buzzmg.com
  26. 26. How influentialare celebs when you buy food? bd8M6L6GU# KeV6KQHG# $=&# ;KEKeV6KQHG## =.&# a6MU# KeV6KQHG# =)&# <GEOD8GU#KeV6KQHG## $)&# <9L6ZDH8# KeV6KQHG# =.&# buzzmg.com
  27. 27. How influential are celebs when you buy clothing & Shoes? <GEOD8GU# ;KEKeV6KQHG##KeV6KQHG## %&# .&# bd8M6L6GU# KeV6KQHG# <9L6ZDH8# )%&# KeV6KQHG# $B&# a6MU# KeV6KQHG# )$&# buzzmg.com
  28. 28. How influential are celebs when you donate to charity? bd8M6L6GU# ;KEKeV6KQHG## KeV6KQHG# $B&# $%&# <GEOD8GU#KeV6KQHG## $A&# a6MU# KeV6KQHG# =,&# <9L6ZDH8# KeV6KQHG# )A&# buzzmg.com
  29. 29. When asked if blogs and Key magazines influence their opinion of celebrities, 55% Findings admitted they were sligh tly influenced and 32% said they were absolutely influenced by them showing the power they hold with this generation. =.;.?#%$%.)*"#.*@.#A*%(B;,.($%";* C-.(*%$*&<9.)*$<*9"D.,6*)-<.)6*64% of our Millennials get their "(/*&;<$-.)6*"(/*9,&-*;.))*news online first. However, 88% %(B;,.($%";*B<#*<$-.#*#</,&$)*of them are still reading ),&-*")*&"#)6*B<</6*"(/*magazines like People and $.&- (<;<E%.)2*F-.*<C.#*<B*"* US Weekly every month as &.;.?#%$A*%)*%(*$-.%#*%9"E.*"(/*it becomes easier to find more %$*)..9)*$<*?.*$-.*"#."*%(*C-%&-*and more content readily $-.A*"#.*9<)$*%(B;,.($%";2***available on and offline. * buzzmg.com
  30. 30. =< ( $"& $*G)!* Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

×