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Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
Buzz on Celebrities Report
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Buzz on Celebrities Report

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  • 1. Buzz on Celebrities Study 10.0Th e te n th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e se u p a nd c o m i n g Mille n n ia ls.
  • 2. Who was Involved? 9000 This network is used as a resource for * ethnographies, focus groups, personal 1234253 - ./*0 interviews, immersion +",(&466 members of experiences, surveys, and polls. 56781*" $$.9$)* Overall, this panel is composed ofour buzzSpotter® trend influencers, and represent all of the “tribes” we have identified, whichnetwork : %. ;/./*< (;%(.* include: independents, preppies, techies and alternatives. buzzSpotters®participated in this =;<)./*012>5253*survey.65% /35%female male 466 !"# $%& %" ( $) * buzzmg.com
  • 3. location !"# $%&# 5678#9:#;<+# =%&#The majority of (# $)&#participants arefrom these states. 4+# )&# 4# .&# *+# $,&# 01#STATS BY STATE AND PERCENTAGE >>> 23# /+# -(# %&# )&# ,&# .&# buzzmg.com
  • 4. AGE $,@$?# $%&# $B@==# $?&#The respondentsranged in age from =)@=.# =%&#14 – 34 years old. =%@)A# =)&# )$@),# $>&# buzzmg.com
  • 5. ethnicity 28D6M# )&# 3E7NHKEI# $$&# +7EHK# +L6MEIHK# B&# CDE86# FGHIJ# >B&# $?&# buzzmg.com
  • 6. Relationship status PES9MI6R# $&# 4HMME6R# =.&# <EKOG6# ,=&# K#H# M6GHQ9K7DEN# =,&# PHQKO# %&# buzzmg.com
  • 7. Education /DTP# $&# 4H786M7# P6OM66# $$&# 3EOD#7ID99G# RENG9LH# =>&# +779IEH867# P6OM66# FHID6G9M7# $=&# P6OM66# >$&# buzzmg.com
  • 8. o r king ille n nials are wemployment 52% o f our M are u ne mplo y ed. ly 8% full-time and o n 28D6M# ;K6LNG9U6R# ,&# ?&# +#78VR6K8# C9MJEKO# $%&# NHM8@QL6# <6G:@6LNG9U6R# $,&# >&# C9MJEKO#:VGG@ QL6# >=&# buzzmg.com
  • 9. Household stude n ts fall be twee n income 45% o f our h o ld th e na tio nal ave rage h ouse 82,000 in c o me o f $33,000 and $ ,>&# =?&# $)&# $&# )&# >&# >&#(677#8DHK# W?XAAA#@# W))XAAA@# W?=XAAA#@# W$%AXAAA#@# 49M6#8DHK# #R9KY8#ZHK8# W?XAAA# W))XAAA# W?=XAAA# W$%AXAAA# W)%AXAAA# W)%AXAAA# 89#7N6IE:U# buzzmg.com
  • 10. Actor / Actress 9DKKU#P6NN# =A&#P6K[6G#CH7DEKO89K# $?&# CEGG#<LE8D# $%&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 11. Athlete4EIDH6G#9MRHK# )=&#PHSER#F6IJDHL# )A&#4EIDH6G#/D6GN7# =)&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 12. Music artist or group +R6G6# =.&# HU@]# ==&#5EDHKKH# $?&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 13. Celebrity entrepreneur 2NMHD#CEK:M6U# ))&# 0D6#_HMRH7DEHK7# =B&#V7QK#0EL^6MGHJ6# =$&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 14. Politician or royalFHMHIJ#2^HLH# .=&# FEGG#*GEK89K# ,,&#3EGGHMU#*GEK89K# ).&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 15. model 36ERE#_GVL# ,=&# 0UMH#FHKJ7# )B&#+RMEHKH#(ELH# =%&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 16. Television personality2NMHD#CEK:M6U# )>&#*9KHK#2YFME6K# )A&# HU#(6K9# =A&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 17. Writer or author <86ND6K#_EKO# )%&# _#59ZGEKO# )>&#!EID9GH7#<NHMJ7# =)&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 18. designer5HGND#(HVM6K# )>&#4HMI#HI9^7# ),&# *HGSEK#_G6EK# )A&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 19. celebrity CEGG#<LE8D# $)&# 9DKKU#P6NN# $)&#(69KHMR9#PE*HNME9# B&# * P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e C e l e b r i t i e s f o r e a c h c a t e g o r y buzzmg.com
  • 20. Where do you get your news first ? 2KGEK6# .,&# 0a# =$&# /MEK8# %&#-ME6KR7#`#-HLEGU# >&# 5HRE9# )&# buzzmg.com
  • 21. Do blogs & Magsinfluence your opinion of celebs? !98#H8#HGG# $)&# +^79GV86GU# )=&# <GEOD8GU# >>&# buzzmg.com
  • 22. Which of thefollowing do you read? /b2/(b# .B&# ;<#C66JGU# .%&# *97L9N9GE8HK# ,%&# K#09VID# ,)&# 2_c# ,=&# a9OV6# )B&# (E:6#`#<8UG6# =B&# 4HME6#*GHEM6# =?&# b((b# =%&# =.&# <8HM# !9K6#9:#8D6#+^9S6# $=&# buzzmg.com
  • 23. How influentialare celebs when you buy beauty supplies? ;KEKeV6KQHG## $)&# bd8M6L6GU# KeV6KQHG# =$&# <GEOD8GU#KeV6KQHG## $,&# a6MU# <9L6ZDH8# KeV6KQHG# KeV6KQHG# =?&# =,&# buzzmg.com
  • 24. How influentialare celebs when you buy a car? bd8M6L6GU# KeV6KQHG# B&# a6MU# KeV6KQHG# $)&#;KEKeV6KQHG## )?&# <9L6ZDH8# KeV6KQHG# =)&# <GEOD8GU# KeV6KQHG## $%&# buzzmg.com
  • 25. How influentialare celebs when you buy technology? bd8M6L6GU# KeV6KQHG# ;KEKeV6KQHG## $)&# =)&# a6MU# KeV6KQHG# ==&# <GEOD8GU#KeV6KQHG## $%&# <9L6ZDH8# KeV6KQHG# =>&# buzzmg.com
  • 26. How influentialare celebs when you buy food? bd8M6L6GU# KeV6KQHG# $=&# ;KEKeV6KQHG## =.&# a6MU# KeV6KQHG# =)&# <GEOD8GU#KeV6KQHG## $)&# <9L6ZDH8# KeV6KQHG# =.&# buzzmg.com
  • 27. How influential are celebs when you buy clothing & Shoes? <GEOD8GU# ;KEKeV6KQHG##KeV6KQHG## %&# .&# bd8M6L6GU# KeV6KQHG# <9L6ZDH8# )%&# KeV6KQHG# $B&# a6MU# KeV6KQHG# )$&# buzzmg.com
  • 28. How influential are celebs when you donate to charity? bd8M6L6GU# ;KEKeV6KQHG## KeV6KQHG# $B&# $%&# <GEOD8GU#KeV6KQHG## $A&# a6MU# KeV6KQHG# =,&# <9L6ZDH8# KeV6KQHG# )A&# buzzmg.com
  • 29. When asked if blogs and Key magazines influence their opinion of celebrities, 55% Findings admitted they were sligh tly influenced and 32% said they were absolutely influenced by them showing the power they hold with this generation. =.;.?#%$%.)*"#.*@.#A*%(B;,.($%";* C-.(*%$*&<9.)*$<*9"D.,6*)-<.)6*64% of our Millennials get their "(/*&;<$-.)6*"(/*9,&-*;.))*news online first. However, 88% %(B;,.($%";*B<#*<$-.#*#</,&$)*of them are still reading ),&-*")*&"#)6*B<</6*"(/*magazines like People and $.&- (<;<E%.)2*F-.*<C.#*<B*"* US Weekly every month as &.;.?#%$A*%)*%(*$-.%#*%9"E.*"(/*it becomes easier to find more %$*)..9)*$<*?.*$-.*"#."*%(*C-%&-*and more content readily $-.A*"#.*9<)$*%(B;,.($%";2***available on and offline. * buzzmg.com
  • 30. =< ( $"& $*G)!* Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

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