Millennials 9.0: Brands

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Buzz Marketing Group's NINTH WAVE of our annual report profiling 20somethings. This month, we discuss Millennials and Brands.

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Millennials 9.0: Brands

  1. 1. Buzz on Brands Study 9.0Th e n i n th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e se u p a nd c o m i n g Mille n n ia ls.
  2. 2. Who was Involved? 9000 This network is used as a resource for * ethnographies, focus groups, personal 1234253 - ./*0 interviews, immersion +",(&498 members of experiences, surveys, and polls. 56789*" $$.:$)* Overall, this panel is composed ofour buzzSpotter® trend influencers, and represent all of the “tribes” we have identified, whichnetwork ; %. </./*= (<%(.* include: independents, preppies, techies and alternatives. buzzSpotters®participated in this ><=)./*08203253*survey.65% /35%female male 498 !"# $%& %" ( $) * buzzmg.com
  3. 3. location !"# 6789#:;#<="# $%&# 5"# $%&# +&# (#The majority of )&#participants are 23# *"# $4&#from these states. +&# ,(# $$&# -1#STATS BY STATE AND PERCENTAGE >>> $)&# /"# 0&# -!# .&# buzzmg.com
  4. 4. AGE $>@$0# $+&# $)@??# ?>&#The respondentsranged in age from ?>@?%# ?%&#13 – 30 years old. ?0@>4# >%&# buzzmg.com
  5. 5. ethnicity "J7KCGFI#,INCFI# O9B7K# $&# +&# LC8MFICG# $4&# "8CFI#"J7KCGFI# 0&# DEFGH# ABC97# $%&# %$&# buzzmg.com
  6. 6. Relationship status O9B7K# $&# 5FKKC7N# $%&# =CIPE7# .)&# ,I#F#K7EFR:I8BCM# ?0&# QFRIP# )&# buzzmg.com
  7. 7. Education =REE#CI#8GB::E#5F897K8#Q7PK77# $.&# %&# LCPB#8GB::E# NCME:JF# >?&# DFGB7E:K8#Q7PK77# .4&# "88:GCF978#Q7PK77# )&# buzzmg.com
  8. 8. lle n nials are wo r king .employment 45% o f our Mi are u ne mplo y ed ly 7% full-time and o n "#89TN7I9#U:KH7K# <I7JME:S7N# .&# 0&# A:KHCIP# MFK9@RJ7# "#89TN7I9# $.&# ?%&# A:KHCIP#;TEE@RJ7# =7E;@7JME:S7N# .+&# .&# buzzmg.com
  9. 9. Household stude n ts fall be twee n income 45% o f our h o ld th e na tio nal ave rage h ouse 82,000 in c o me o f $33,000 and $ .+&# ?4&# $0&# ?&# Y&# .&# .&#(788#9BFI# V)W444#@# V>>W444@# V)?W444#@# V$04W444#@# 5:K7#9BFI# ,#N:IX9#UFI9# V)W444# V>>W444# V)?W444# V$04W444# V>04W444# V>04W444# 9:#8M7GC;S# buzzmg.com
  10. 10. Soft Drinks .+&#!:GF#!:EF# >$&# =MKC97# ?%&# =IFMME7# *Participants selected their three favorite brands for each category buzzmg.com
  11. 11. jeans (7ZC8# +)&# *T788# >$&#(TGHS#DKFIN# >4&# *Participants selected their three favorite brands for each category buzzmg.com
  12. 12. eyewear +>&#6FS@DFI# >$&# OFHE7S# ?0&# *TGGC# *Participants selected their three favorite brands for each category buzzmg.com
  13. 13. cosmetics Q:Z7# >+&#5"!#!:8J7RG8# >$&# -7T9K:P7IF# >4&# *Participants selected their three favorite brands for each category buzzmg.com
  14. 14. snacks >?&# Q:KC9:8# >4&#=TIGBCM8# ?Y&# OK7:# *Participants selected their three favorite brands for each category buzzmg.com
  15. 15. candy >0&#67787X8# >>&# 2UC# ?)&#5[58# *Participants selected their three favorite brands for each category buzzmg.com
  16. 16. electronics %+&# "MME7# ??&# =:IS# $%&#=FJ8TIP# *Participants selected their three favorite brands for each category buzzmg.com
  17. 17. fragrance!BFI7E#-:_+#A:J7I`8# ?4&# /7K;TJ7#"^TF#QC#*C:#@#*C:KPC:# $Y&# "KJFIC# Q:EG7#[#*F]]FIF#@# $)&# Q[*# *Participants selected their three favorite brands for each category buzzmg.com
  18. 18. Fast food =T]UFS# .$&# !BCM:9E7# .4&#/FI7KF#DK7FN# >Y&# *Participants selected their three favorite brands for each category buzzmg.com
  19. 19. automobiles D5A# >>&#57KG7N78@D7Ia# >?&# (7T8# ?+&# *Participants selected their three favorite brands for each category buzzmg.com
  20. 20. airlines=:T9BU789#"CKECI78# .+&# <IC97N#"CKECI78# ..&# Q7E9F#"CK#(CI78# ..&# *Participants selected their three favorite brands for each category buzzmg.com
  21. 21. hotels LCE9:I#L:97E# >Y&# 5FKKC:b# >)&#=B7KF9:I#L:97E8# ?>&# *Participants selected their three favorite brands for each category buzzmg.com
  22. 22. media %0&#FG7]::H# .$&# *::PE7# >>&#1:T2T]7# *Participants selected their three favorite brands for each category buzzmg.com
  23. 23. Wireless providersc7KCa:I#ACK7E788# 0%&# "2[2# 04&# =MKCI9# ..&# *Participants selected their three favorite brands for each category buzzmg.com
  24. 24. apparel :K7Z7K#?$# ?0&#cCG9:KCFX8#=7GK79# ?.&# L[5# ?$&# *Participants selected their three favorite brands for each category buzzmg.com
  25. 25. Department stores 04&# 5FGSX8# .$&#-:KN89K:J# >Y&# d:BEX8# *Participants selected their three favorite brands for each category buzzmg.com
  26. 26. Retail chains 0%&# 2FKP79# .$&#AFEJFK9# ?Y&# ,de"# *Participants selected their three favorite brands for each category buzzmg.com
  27. 27. Online retail"JFa:I_G:J# 0Y&# e]FS_G:J# .4&# -7fC_G:J# >?&# *Participants selected their three favorite brands for each category buzzmg.com
  28. 28. Favorite My favorite brand is Apple because of thebrand 2012 freedom, communication and entertainment that it has afforded me in the last few years. Apple has literally changed my life! I dont know how I ever My favorite brand is stayed organized and connectedApple. Because of the before getting my iPhone andinvention of the iPhone, iPad. They are always on the cutting edge and leading the wayiPad, iPod and Apple in tech nology. They arecomputers, we have changed completely innovative and worththe way we use electronics every penny that you pay for their products. *in our daily life. * buzzmg.com
  29. 29. >= ( $"& $*?)!* Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

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