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Mom Study 2013: Online Safety

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  • 1. Mom Study 2013 Online Safety 11.26.13
  • 2. Mom Study 2013: Online Safety Who was Involved? Composed based on data from 01.01.2013 – 03.08.2013 943 Participants 7,000 Panelists 100% Female The “Mom Study 2013” is based on qualitative and quantitative research and was conducted with more than 900 momSpotters® throughout the United States during the month of March of 2013. This report is available for download at www.buzzmg.com/reports. Survey fielded online 21-30 31-39 40-49 50-55 Ages 21-55 13% 33% 42% 12%
  • 3. Mom Study 2013: Online Safety Location CA   10%   Rest  of  the   USA   27%   NY   12%   FL   4%   NJ   5%   NC   4%   TX   4%   IL   12%   MI   5%   GA   OH     6%   4%   PA   7%  
  • 4. Mom Study 2013: Online Safety Community Rural   12%   City   35%   Suburbs   53%  
  • 5. Mom Study 2013: Online Safety Ethnicity Hispanic   Mixed  2%   10%   Caucasian   70%   African   American   14%   Asian   American   4%  
  • 6. Mom Study 2013: Online Safety Marital Status Divorced   9%   Single   9%   Married   69%   DaSng   1%   In  a   relaSonship   12%  
  • 7. Mom Study 2013: Online Safety Masters   Degree   12%   Education Doctorate   1%   High  school   Diploma   31%   Bachelors   Degree   36%   Associates   Degree   20%  
  • 8. Mom Study 2013: Online Safety Employment 50%   24%   16%   4%   employed   full-­‐Sme   4%   2%   employed   unemployed   employed   employed   a  fullSme   part-­‐Sme   part-­‐Sme   full-­‐Sme   homemaker   from  home   from  home  
  • 9. Mom Study 2013: Online Safety Household Income 45%   30%   15%   5%   1%   Less  than   $8,000   $8,000  -­‐   $33,000   1%   3%   $33,000-­‐   $82,000  -­‐   $170,000  -­‐   More  than   I  don't   $82,000   $170,000   $370,000   $370,000   want  to   specify  
  • 10. Mom Study 2013: Online Safety Number of Children 37%   25%   22%   9%   3%   One   Two   Three   Four   Five   3%   Six  
  • 11. Mom Study 2013: Online Safety Age of Children 54%   57%   43%   23%   21%   11%   Infant:  0-­‐12   Toddler:  1-­‐2   Child:  3-­‐7   Months   yrs   Tween:8-­‐12   Teen:13-­‐19   Young   Adults:   20-­‐30  
  • 12. Mom Study 2013: Online Safety Children’s Residence 90%   4%   With  me  full  Sme   With  me  the   majority  of  the   Sme   2%   With  me  part  of   the  Sme   4%   Outside  of  my   home,   independently  
  • 13. Mom Study 2013: Online Safety Does your child have a laptop or television in their bedroom? Laptop   Television   Yes   45%   No   55%   No   41%   Yes   59%  
  • 14. Mom Study 2013: Online Safety My child belongs to: 49%   43%   8%   No  social  networks   1-­‐2  social  networks   More  than  3  social   networks  
  • 15. Mom Study 2013: Online Safety Do you monitor your child’s online activity? 75%   25%   Yes   No  
  • 16. Mom Study 2013: Online Safety I talk to my kids about online safety every ____: 34%   24%   20%   11%   Day   Week   Month   12%   Never  -­‐  they're   I  don't  talk  to   too  young   my  children   about  online   safety  
  • 17. Mom Study 2013: Online Safety I began talking to my kids about online safety when they were____ : 41%   27%   22%   10%   Younger  than  6   years  old   6-­‐9  years  old   9-­‐12  years  old   Older  than  12  
  • 18. Mom Study 2013: Online Safety I see the biggest risk for my kids online as___: 54%   33%   13%   Predators   Cyberbullies   Inappropriate  content  
  • 19. Mom Study 2013: Online Safety Do you feel that you are able to protect your kids online? 69%   31%   Yes   No  
  • 20. Mom Study 2013: Online Safety I use parental controls for my child’s____: 76%   54%   38%   31%   12%   Computer   Cell  phone   Tablet  device   E-­‐reader   TV  
  • 21. Mom Study 2013: Online Safety Key Findings Moms are split on many issues but agree on one important thing monitoring their child’s online activity(75%). According to Moms, 59% of their kids have a television in their room, and 45% have a laptop in their room.They also reported that 57% of their kids use social media. Moms are proactive about protecting their children online as 78% stated they talk to their kids at least once a month. Some Moms are talking to their kids about online safety weekly(34%) and others daily(20%). They usually start talking to kids between ages six and nine(41%), but some(27%) start before age six. Moms see predators (54%) as the biggest risks to their kids online even more so than inappropriate content(33%) and cyber-bullies (13%). Nevertheless, 69% of Moms feel that they can protect their kids online.
  • 22. Contact Us Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com