Compassion in World Farming had already made a start in social media, with a Facebook Fan Page, a Flickr account and a Twitter account. A unified social media strategy was now needed in order to bring each element together, to ensure the organisation’s whole online presence was speaking with the same voice. They asked us to raise their profile online in order to increase awareness, click throughs and donations, via social media activity.
This case study was presented at Social Media Measurement Camp in London in February 2009 by Beth Granter.
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