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twenty4 Website Development Melbourne
twenty4 Website Development Melbourne
twenty4 Website Development Melbourne
twenty4 Website Development Melbourne
twenty4 Website Development Melbourne
twenty4 Website Development Melbourne
twenty4 Website Development Melbourne
twenty4 Website Development Melbourne
twenty4 Website Development Melbourne
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twenty4 Website Development Melbourne

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http://www.twenty4.com.au/ …

http://www.twenty4.com.au/

twenty4 have been doing digital for a long time. We think we are pretty good at what we do… but anyone can say they are good at something. Ringo thought he was a good drummer.

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  • 1. ‘/’/ We Live. In a digital world. Offline we have offices in both Melbourne and Sydney. We Share. Information and ideas with the people we work with. We Form. Partnerships. We get to know every business, their marketplace and their customers. We Think. About trends, platforms and innovation. We Do. Digital Strategy, Creative, and Technology. We look after Web Development, eCommerce, SEO, Social Media, and mobile. We Move. Across retail, corporate, government, entertainment and not-forprofit brands and industries. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 2. Discovery Goals and Objectives / Market Research / Competitor Analysis / Digital Strategy A new website process starts by understanding the business, goals, consumers, brand strategy, user research and how we best incorporate this into a digital strategy. Consideration will also be given to how this new development will affect or streamline internal process’ within the organisation. Information Architecture & UX Wireframes / User Experience Discovery stage has allowed us to start considering the best possible experience for a user. It has formed the basis for the site structure, layout and how the user will interact and navigate through the end product. This website needs to be as intuitive as possible and allow for unique scenarios of people’s needs, computer knowledge, browsing environments and habits. This step is often overlooked or undervalued, but is paramount in setting the tone for overall success. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 3. Design UI / Prototyping / Graphic Design With a clear blueprint plan, we can get to the part that everybody loves – the visual process of look and feel. The knowledge from the Discovery / Information Architecture and User Experience planning stage is used to conceptualise the design and user interface. Prototyping and graphic design are the key tangible aspects of this stage. Development HTML / CSS / Javascript / PHP / CMS / Browser Compatibility This stage of the project is where we the design is brought into a web browser an interactive, clickable version of the website is created. This is the most time intensive aspect and involves coding, development and back-end CMS, EDM and Social integration. The focus of this stage is the develop the working website, integration with backend systems, while considering user interaction and cross browser functionality. twenty4 specialise in standards-based development as well as in the implementation with a number of CMS systems, that will bring the most out of the site with dynamic content and interaction. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 4. Training, Testing & Go Live Face to Face / Training Videos / Goals Checklist Training is performed as face to face training that is tailored to the website administrator and specific CMS setup. The website training session is recorded for future reference. A follow up is done to ensure the website administrator is comfortable with updating all aspects of the website. Metric Analysis ROI / Google Analytics / Customer Conversion / Goals & Funnels / Custom Dashboard Once the digital presence has been launched to the world, it’s essential to future success to review the performance and engagement. A good digital presence can only achieve greatness after launch when we can see how people are using the site. It also allows us to make informed decisions together about future enhancements. We look at entry points, popular content and other strategies to make sure that both you and users are getting the best web experience possible. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 5. Ongoing Support Phone / Email / Project Management System The time after the website is live is as important as the build up period. The internet does not stay still. We like to revisit the project online to see what we have learnt as well as introducing new technology or ideas that might help grow the website and online presence. The twenty4 team manage feedback efficiently through our web based project management system ensuring prompt response times, as well as transparency to all stakeholders. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 6. Website Development – Why You Should Let the Professionals Do the Job Whether your company is small or huge, you will definitely be able to benefit from the services of a professional website development team, especially when you have decided to set up an internet page for your business. If in the past you were able to keep your sales high through advertising methods, such as television, radio, and print ads, you might realize that this is no longer the case in the 21st century. Admit it, no one has the time to pick up the paper these days, and whenever an ad appears on TV or is being aired on the radio, people immediately switch channels/stations. If sales have been slowing down, take it as a sign to add something different into your advertising mix. Try something more modern and efficient, like having your own website. Of course, you might think that it is a breeze to set it up by yourself, especially when you know the basics. However, you need to keep in mind that it is more complicated than that. There are a lot of strategies that pop out every second, and it will just seem impossible for you to know them all, especially when you are too busy with your other responsibilities. With that said, you might as well let the industry experts do this job for you; after all, it will only give you numerous benefits, rather than harm. You just need to keep in mind that there are a lot of professionals out there, and there are also some people pretending to know what they are doing. It is highly suggested that you thoroughly carry out your research before you hire anyone. Determine how long they have been in the business, who their previous clients were, the services they offer, their rates, and so on. You also need to see to it that you are able to take a look at their work portfolio; because this will allow you to see the kind of work they are capable of doing. If you really want to be certain of immediately getting your hands on an expert/experts, you might want to ask for referrals from close friends, trusted colleagues, and relatives. You are more likely to find one immediately with their help, because they will only recommend you to people who know how to do the job right, and to people they already trust. Once you have finally made a choice, you will be certain of obtaining benefits, such as having a better site, and an increase in sales. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 7. Knowing What to Demand from Your Website Developers Many business owners make the mistake of allowing their web developers make all decisions regarding their business site. Given that the website is an actual representation of your enterprise in the internet, it should be created in a way that best portrays your company identity, vision, and goals. The best way to do this is to know what to demand from your web development team. I. Ask them to make project proposals allowing their clients to do a final check. Keep in mind that the website belongs to your enterprise, which is why you have to call the shots. Check the pages thoroughly and ask other members of your marketing team to review the contents before your big exposure online. III. Schedule regular meetings with a representative from your company. Coordination is a must when it comes to outsourcing your web developers. Assign someone from your internal marketing team to have regular meetings with the web experts to guarantee that their online campaigns are parallel to your company’s goals and market niche. Before signing a contract with professional web developers, ask them to present at least three options for your website. This allows you to choose the best one that could complement your existing marketing schemes. Also see to it that they provide price quotes for their service packages. IV. Demand market researches. II. Ask them to make you give a go signal before allowing the website to go live. V. Ask them to provide you with monthly reports. Some internet marketing companies are always in a hurry given that they are handling multiple clients at once. As soon as they are done with the site layout, they immediately allow it to go live without Monthly reports enable you to track the progress of your online visibility ever since their internet marketing teams have jumped on board your campaigns. They shall present you with your search engine Market research is a must in order to check the trends in your current market, the demands of your clients, and the performance of your competitors. This also allows you to project the potential of your company’s growth online. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 8. ranks, the keywords that people use in searching for your products, the number of site visits that you have achieved, and the sales that you have reached in a particular time frame. VI. Demand transparency. Sure, most online marketing processes are difficult to comprehend, especially for most businesspersons who have limited computer know-how. Nevertheless, you still have the right to ask about all kinds of processes and techniques being applied to your webpage. Ask the advertisers to explain them to you in simple terms so that you may know what to expect from your campaigns in the web. Top 7 Reasons Why You Need to Employ a Digital Agency The world of online marketing is evolving so fast that many entrepreneurs are having a hard time keeping up with the latest marketing strategies or techniques. Add to that a huge amount of competitors for almost all types of businesses and it makes success a little harder to achieve. Without the help of professionals or a digital agency which can provide you with various services to market your products and services, it would be unimaginable to even just reach your target audience. Hiring the services of the aforementioned experts is almost a must these days if you want to become prosperous in your business venture. Here are the top 5 reasons to help convince you to hire one: 1. Setting Up – From planning to implementation, you will have someone to handle it if you hire their services. You won’t have a hard time creating your logo, with branding, web design and development, and many other things needed to get you going. They can even help you with setting a budget to run for your campaign. 2. Experience and Skills – These professionals bring a lot of experience to the table plus they are trained to do various processes efficiently. An agency will provide you with a team that is composed of several personnel to help you out. Each of them will take care of a marketing task wherein they are an expert of. 3. Added Manpower – Even if you have in-house marketing staff, www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 9. additional manpower is always welcome. Not only will the job get done right but it will get done fast. You don’t have to worry about paying each team member as you only get to pay a fixed amount to the agency no matter how many people they add to the team. 4. Tools – They are equipped with all the necessary tools to set up your campaign, to do keyword research, to track analytics, and many more. Also, many agencies utilise not only free tools you can find on the web but also premium ones. 5. Continuous Promotions – As mentioned earlier, online marketing constantly evolves so you need someone to help you get updated with the latest trends. With the help of a digital firm, this won’t be a problem. They are constantly in the loop with the latest methods they need to use to help your business adapt to necessary changes. the main marketing process of many digital agencies. Among the many processes involved with SEO which are still essential are content writing, social media marketing, and video promotions. 7. Increased Profit – All the reasons above why you need to hire the services of a marketing agency leads to this – to increase profit. With reliable people working on efficient methods to promote your brand and products to potential customers whether local or global, you are certain to increase your profits. If you are had any doubts employing a digital firm, they should be gone by now. Hiring one is definitely a good investment. 6. SEO – Optimisation is still one of the most efficient methods to promote any kind of business. Though search engine algorithms have changed a lot in the recent years, SEO is still efficient and is still being utilised as www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au

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