twenty4 Melbourne Digital Agency
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twenty4 Melbourne Digital Agency

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http://www.twenty4.com.au/ ...

http://www.twenty4.com.au/

twenty4 have been doing digital for a long time. We think we are pretty good at what we do… but anyone can say they are good at something. Ringo thought he was a good drummer.

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twenty4 Melbourne Digital Agency Document Transcript

  • 1. We Live. In a digital world. Offline we have offices in both Melbourne and Sydney. We Share. Information and ideas with the people we work with. We Form. Partnerships. We get to know every business, their marketplace and their customers. We Think. About trends, platforms and innovation. We Do. Digital Strategy, Creative, and Technology. We look after Web Development, eCommerce, SEO, Social Media, and mobile. We Move. Across retail, corporate, government, entertainment and not-forprofit brands and industries. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 2. Discovery Goals and Objectives / Market Research / Competitor Analysis / Digital Strategy A new website process starts by understanding the business, goals, consumers, brand strategy, user research and how we best incorporate this into a digital strategy. Consideration will also be given to how this new development will affect or streamline internal process’ within the organisation. Information Architecture & UX Wireframes / User Experience Discovery stage has allowed us to start considering the best possible experience for a user. It has formed the basis for the site structure, layout and how the user will interact and navigate through the end product. This website needs to be as intuitive as possible and allow for unique scenarios of people’s needs, computer knowledge, browsing environments and habits. This step is often overlooked or undervalued, but is paramount in setting the tone for overall success. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 3. Design UI / Prototyping / Graphic Design With a clear blueprint plan, we can get to the part that everybody loves – the visual process of look and feel. The knowledge from the Discovery / Information Architecture and User Experience planning stage is used to conceptualise the design and user interface. Prototyping and graphic design are the key tangible aspects of this stage. Development HTML / CSS / Javascript / PHP / CMS / Browser Compatibility This stage of the project is where we the design is brought into a web browser an interactive, clickable version of the website is created. This is the most time intensive aspect and involves coding, development and back-end CMS, EDM and Social integration. The focus of this stage is the develop the working website, integration with backend systems, while considering user interaction and cross browser functionality. twenty4 specialise in standards-based development as well as in the implementation with a number of CMS systems, that will bring the most out of the site with dynamic content and interaction. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 4. Training, Testing & Go Live Face to Face / Training Videos / Goals Checklist Training is performed as face to face training that is tailored to the website administrator and specific CMS setup. The website training session is recorded for future reference. A follow up is done to ensure the website administrator is comfortable with updating all aspects of the website. Metric Analysis ROI / Google Analytics / Customer Conversion / Goals & Funnels / Custom Dashboard Once the digital presence has been launched to the world, it’s essential to future success to review the performance and engagement. A good digital presence can only achieve greatness after launch when we can see how people are using the site. It also allows us to make informed decisions together about future enhancements. We look at entry points, popular content and other strategies to make sure that both you and users are getting the best web experience possible. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 5. Ongoing Support Phone / Email / Project Management System The time after the website is live is as important as the build up period. The internet does not stay still. We like to revisit the project online to see what we have learnt as well as introducing new technology or ideas that might help grow the website and online presence. The twenty4 team manage feedback efficiently through our web based project management system ensuring prompt response times, as well as transparency to all stakeholders. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 6. Digital Agency – A Necessary Modern Solution Having your own business entails a lot of work. You need to deal with your employees and clients on a regular basis. In addition to that, you have to generate new products and services, if you want to keep your company ahead of the pack. You see to it that you come up with teams and delegate tasks to each and every team. Doing so will help make things easier. You have a group of individuals who are experts at finance; while on the other hand, you have a team that handles the marketing aspect. In this day and age, you cannot rely on media such as broadcasting, print, and radio to increase your sales and profits. A large part of your target market might not have enough time to watch television, listen to the radio, or read the newspapers, which can result in a decrease in sales. Since you already have a lot to deal with on your plate, it is only a wise idea to delegate the other tasks to someone else. Since we are in the 21st century, the internet and our computers have become important staples in our lives. Most, if not all men and women use the internet on a daily basis. They use it to get their daily dose of news and gossip. There are other people who use it to keep in touch with friends who are overseas by use of social media websites. Others use it to purchase goods and services. With that said, the internet can pretty much meet most, if not all of your needs. As an entrepreneur, you would want to utilize the World Wide Web to your advantage. This can be accomplished by setting up a webpage, and you can put in all of your goods and services in it. However, you cannot simply leave it alone, and expect people to immediately find it. You need to update it on a regular basis. With everything that is going on, you barely have time for this. This is where a digital agency will come in handy. Keep in mind that although you will need to spend some money. Instead of considering it as another expense, you should look at it as a wise investment. Hiring this group of industry experts is a wise idea, because they know what modern strategies and techniques to use on your site that will help increase traffic flow, therefore increasing your sales and profits in the long run. In addition to that, they will be able to have enough www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 7. time and energy to maintain your page and its contents. Since there are a lot of agencies these days, you need to see to it that you do your research. Doing so will help you find a reputable and experience agency that can meet your requirements. Finding the Ideal Digital Agency in the 21st Century Businesses and companies have accepted the fact that they can no longer rely on media such as broadcast, radio, and print to help increase their sales. If they want to promote their services and products, they should use the internet to their advantage. A lot of entrepreneurs hired digital agencies to develop and manage their website. These industry experts are able to increase the site's traffic with the use of SEO, also referred to as Search Engine Optimization. With the number of agencies that seem to pop out at every corner, it can be a daunting task to choose one, especially when they all claim to be the best in the business. If you want to be certain of choosing the right professionals, there are some things you need to keep in mind and carry out. First of all, you need to make a list of goals you want to achieve with their help. What is your project about? Who are your consumers? What are your short and long- term goals? When do you intend to launch your project? On top of that, you need to also have a budget prepared in advance. These are necessary in the first phase of your research, which is why you need to determine these factors first. Once you have determined these factors, you can start looking for digital agencies. The internet is a great place to start, because this is a resource rich with information. In addition to that, you may ask for referrals from colleagues and business associates. Doing so will help shorten your search, because they may know of a good company you can hire. If you are unable to find one through referrals, the internet is your best alternative. Type in what you are looking for in the search bar and choose the links that are the closest match to your queries. See to it that you make a short list of potential agencies. You should also compare one from the other so that you will be able to limit your choices. You can limit your choice to one by taking a look at their rates and packages. Once you have found the industry experts that can www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 8. meet your requirements, you should set up a meeting with them to discuss matters. You can also use this opportunity to take a look at their work portfolio. Doing so will give you an idea if they will be able to do the job you require from them. If you see that they can do the job, you have nothing to worry about. You can leave everything in their expert hands. Before you know it, you will have your very own site, and you can experience a surge in profits. Important Things to Take into Account when Seeking a Digital Agency Digital agencies are hired by business owners for them to succeed in the market. It is also for branding and marketing purposes, which can help a lot in increasing the overall revenue of the company. The more people who are aware of your venture, the more profit you will gain. It is for your business’ benefit and it should be taken seriously. This is not an easy task. There are many things to consider and one of that is finding a reputable advertising firm that is based online. Nowadays, many are getting into business and most of them are using the World Wide Web to promote their products and services. Because of this, competition is very common. Entrepreneurs compete with one another to conquer the industry. This is why you need to establish your venture online. Since it is a tough competition, you will need to find professional marketers to make your enterprise be known to many. They are updated with the latest and effective marketing techniques, which you will need to attract more customers. By hiring them, it will guarantee you a successful business. Some more reasons why entrepreneurs seek the assistance of an advertising company:  Digital process is highly effective and it offers faster solutions and results. This is far better than the traditional marketing method. This is ideal whether it is for small or large ventures and they will greatly benefit from it.  Since the industry has become more and more competitive, they will want to be ahead of their rivals. With these experts, they can establish their web presence faster. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au
  • 9.  Big benefits will be attained when it comes to business promotions. Things to consider when looking for an ad agency that can help you establish your venture online:  Find out the capabilities of the company if it fits your needs. There are still some enterprises that are utilizing the traditional method of advertising. They still post their ads on TV, radio, local newspapers, billboards, business cards, and a lot more. If you are one of these firms, the success of your business will be slow. There will be no remarkable development that could bring in more profits. The best way that you should do is to opt for a modern advertising. Your products and services will be promoted through digital solutions.  Make sure that they can guarantee you a top-notch service or better solutions. If the marketers are experienced enough, they will know how to solve your problems by just analyzing it. Their knowledge and skills in this field will make them more competent for the job that you will need them to do. www.twenty4.com.au Melbourne a. 17b William Street, Cremorne VIC 3121 Australia p. +61 3 9005 0055 f. +61 3 9011 9718 e. melbourne@twenty4.com.au Sydney a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 2 8488 0055 e. sydney@twenty4.com.au