twenty 4 - Digital Marketing Agency Melbourne
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twenty 4 - Digital Marketing Agency Melbourne

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http://www.twenty4.com.au/ ...

http://www.twenty4.com.au/

twenty4 have been doing digital for a long time. We think we are pretty good at what we do… but anyone can say they are good at something. Ringo thought he was a good drummer.

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twenty 4 - Digital Marketing Agency Melbourne twenty 4 - Digital Marketing Agency Melbourne Document Transcript

  • www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au ‘/’/ We Live. In a digital world. Offline we have offices in both Melbourne and Sydney. We Share. Information and ideas with the people we work with. We Form. Partnerships. We get to know every business, their marketplace and their customers. We Think. About trends, platforms and innovation. We Do. Digital Strategy, Creative, and Technology. We look after Web Development, eCommerce, SEO, Social Media, and mobile. We Move. Across retail, corporate, government, entertainment and not-for- profit brands and industries. Digital Agency Melbourne and Sydney
  • www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au Discovery Goals and Objectives / Market Research / Competitor Analysis / Digital Strategy A new website process starts by understanding the business, goals, consumers, brand strategy, user research and how we best incorporate this into a digital strategy. Consideration will also be given to how this new development will affect or streamline internal process’ within the organisation. Information Architecture & UX Wireframes / User Experience Discovery stage has allowed us to start considering the best possible experience for a user. It has formed the basis for the site structure, layout and how the user will interact and navigate through the end product. This website needs to be as intuitive as possible and allow for unique scenarios of people’s needs, computer knowledge, browsing environments and habits. This step is often overlooked or undervalued, but is paramount in setting the tone for overall success. Digital Agency Melbourne and Sydney
  • www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au Design UI / Prototyping / Graphic Design With a clear blueprint plan, we can get to the part that everybody loves – the visual process of look and feel. The knowledge from the Discovery / Information Architecture and User Experience planning stage is used to conceptualise the design and user interface. Prototyping and graphic design are the key tangible aspects of this stage. Development HTML / CSS / Javascript / PHP / CMS / Browser Compatibility This stage of the project is where we the design is brought into a web browser an interactive, clickable version of the website is created. This is the most time intensive aspect and involves coding, development and back-end CMS, EDM and Social integration. The focus of this stage is the develop the working website, integration with backend systems, while considering user interaction and cross browser functionality. twenty4specialise in standards-based development as well as in the implementation with a number of CMS systems, that will bring the most out of the site with dynamic content and interaction. Digital Agency Melbourne and Sydney
  • www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au Training, Testing & Go Live Face to Face / Training Videos / Goals Checklist Training is performed as face to face training that is tailored to the website administrator and specific CMS setup. The website training session is recorded for future reference. A follow up is done to ensure the website administrator is comfortable with updating all aspects of the website. Metric Analysis ROI / Google Analytics / Customer Conversion / Goals & Funnels / Custom Dashboard Once the digital presence has been launched to the world, it’s essential to future success to review the performance and engagement. A good digital presence can only achieve greatness after launch when we can see how people are using the site. It also allows us to make informed decisions together about future enhancements. We look at entry points, popular content and other strategies to make sure that both you and users are getting the best web experience possible. Digital Agency Melbourne and Sydney
  • www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au Ongoing Support Phone / Email / Project Management System The time after the website is live is as important as the build up period. The internet does not stay still. We like to revisit the project online to see what we have learnt as well as introducing new technology or ideas that might help grow the website and online presence. The twenty4 team manage feedback efficiently through our web based project management system ensuring prompt response times, as well as transparency to all stakeholders. Digital Agency Melbourne and Sydney
  • www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au Why Does Digital Marketing Matter? Digital marketing is promoting your products, services, and other offers online. This is done popularly by the majority of entrepreneurs all over the world in this modern day and time. The traditional way of advertising is not enough to generate success anymore since technology offers more advantages and potentials to all businesses and their customers. Below are some of the things that the digital marketers monitor:  Positive and negative publications about their clients in the World Wide Web.  What and how often something is viewed.  Contents that work and don't work for the website.  The traffic that directs to the website. Its is very important that consumers can gain access to your online niche to acquire information at any time since most of them are busy. Your digital firm can make your website work 24/7 so that people from all over the world, from different time zones will find it convenient to check on your domain. In this contemporary world, the World Wide Web is the place where most people hangout. This is where they shop, do business transactions, and find entertainment due to convenience, and the time, money, and effort that they can save. How do you find a digital firm?  You can ask your reliable sources like your family, friends, and colleagues. These people can tell you directly all the positive and negative factors of the firm that they know.  You can search the internet for digital firms that operate in your country. The nearer they are the better since meeting them in person and communicating with them easily is very important in doing business.  You can contact the people behind your favorite website and ask them about their digital agency. Here are the features that your digital marketing agency can offer:  SEO or Search Engine Optimization  PPC or Pay Per Click  Social Media Advertising  Web Design and Development  Digital Strategy  eCommerce  Mobile Commerce  Secure Payment Methods  Sales Reporting  Website Hosting
  • www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au  Online Project Management and Collaboration  Reputation Management Find a team of specialists who can understand your culture and goals. You can find a digital firm that will be able to work well with the level of service that your company requires. Make sure to find one that suits that size of your own business. Know their background and their experience in the field so that you can determine if they are the right firm for you. Know who you will be working with by taking time to meet them and have a personal conversation. This will help you determine the kind of people they are. Build a good working relationship with them so that you can generate success smoothly. Work as a team. Modern Businesses Need the Help of a Digital Marketing Agency We live in a digital age and every business owner can never make his business thrive on his own without the guidance of a credible digital marketing agency. If you are a business owner and you have quality products and superb services that deserve to be known worldwide, you need a group of professionals that can help you create a name in the internet. This move can be a good ladder to success in this modern day and time. Acquire Rewarding Marketing Expertise You may be the best entrepreneur in town but handling online marketing is too broad for a single person to handle. You need people who are experts in different aspects of online and offline marketing so that you can get the attention of your target audience and covert them into your regular customers. How can they do this for your company? Your digital staff can create a good reputation for your company.  They can conduct surveys that ask the right questions to your prospective customers so that they will know exactly how to plan an effective strategy for your success.  They can attract the right audience and make more people turn their attention to your offers.  They can greatly increase you profits due to the success of your campaign. What Kind Of Specialists Can Help Your Firm?  SEO Specialist – SEO or Search Engine Optimization specialist can help your online niche acquire good rankings in major search engines in the World Wide Web.  Web Developer and Designer – Your web developer can create an interactive and user-friendly website for your company so that your online visitors can easily shop and get
  • www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au information about your products and services. They can make it look attractive and able to cater various visitors from different time zones. They have the skills in eCommerce web design which is a very important element of a successful online business.  Content Strategist – You need a specialist who can ensure all the content related requirements of your website. They can make sure that your visitors will acquire satisfaction from reading all the contents in your digital niche.  Copywriter – You need a specialist who can generate good words, audio scripts, and advertising visuals for your products and services so that you can make visitors understand and know your products, offers, and business culture very well.  Project Manager – You need a professional who can manage your projects efficiently and responsibly. He should be able to ensure the progress and success of every project that you will have for your company.  Creative Director – You need a professional who can focus on creativity and innovation for you company so that you can always provide your customers and visitors with fresh offers. Things to Consider Before Hiring a Digital Marketing Agency Modern entrepreneurs understand that the need of incorporating technology in their business on this day and time is very crucial. Hiring a credible digital marketing agency is not a confusing decision at all since this will bring loads of success to their company. The main ingredient of a thriving business is digital assistance. This will include having a responsive website, fluid web design, SEO or Search Engine Optimization and other services that can be attained from having digital assistants. There are things to consider in your business before hiring your cyber aid. Read on and learn more. 1. Find a digital company that caters businesses just like yours in terms of size, products, and budget. You may find so many digital firms in your area but each of them has its own specializations. If you are a sprouting business, you might not want to approach a big company that can help you thrive online since most of them have bigger offers in terms of service that are more suitable to big companies as well. Make a wise decision in this one so that you can save cash on this aspect. 2. Make sure to hire a company that will be committed in working for you. Take time to sit and talk with the people that you want to hire if they can cope with the level of service that you
  • www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au require. 3. Do a research about the firm that you want to hire. Know their culture and their capabilities. It is also very important to know what their previous clients can say about them. Their opinion will help you determine that kind of people they are. Happy customers will indicate that they have successfully done their job. Know if they are able to do things done on time since late completion of projects can also mean delay of your profits. 4. Know the people who will be composing your digital team. Attitude is very important since it will direct your relationship with one another. A good working relation ship can lead to success as well. Both you and your team of specialists must understand each other's culture so that you can work smoothly. 5. Know how much cash you will have to pay for their service and discuss matters about it to avoid future problems. Some firms have flexible payment rates and dates. When it comes to payments, do what you can to have a transparent transaction. What Can You Get When You Have A Digital Firm At Your Back?  Better communication to people or prospective customers.  Increased traffic to your domain.  Brand popularity.  Superb business system and organized plans.  More potential for your business.  Increased profits.  Save time, money, and effort in advertising and production.