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Digital marketing agency melbourne


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twenty4 is a Melbourne and Sydney based independent digital agency leading clients through the age of all things digital.

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  • 1. Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. e. We Live. In a digital world. Offline we have offices in both Melbourne and Sydney. We Share. Information and ideas with the people we work with. We Form. Partnerships. We get to know every business, their marketplace and their customers. We Think. About trends, platforms and innovation. We Do. Digital Strategy, Creative, and Technology. We look after Web Development, eCommerce, SEO, Social Media, and mobile. We Move. Across retail, corporate, government, entertainment and not-for- profit brands and industries. Digital Agency Melbourne and Sydney
  • 2. Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. e. Discovery Goals and Objectives / Market Research / Competitor Analysis / Digital Strategy A new website process starts by understanding the business, goals, consumers, brand strategy, user research and how we best incorporate this into a digital strategy. Consideration will also be given to how this new development will affect or streamline internal process’ within the organisation. Information Architecture & UX Wireframes / User Experience Discovery stage has allowed us to start considering the best possible experience for a user. It has formed the basis for the site structure, layout and how the user will interact and navigate through the end product. This website needs to be as intuitive as possible and allow for unique scenarios of people’s needs, computer knowledge, browsing environments and habits. This step is often overlooked or undervalued, but is paramount in setting the tone for overall success. Digital Agency Melbourne and Sydney
  • 3. Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. e. Design UI / Prototyping / Graphic Design With a clear blueprint plan, we can get to the part that everybody loves – the visual process of look and feel. The knowledge from the Discovery / Information Architecture and User Experience planning stage is used to conceptualise the design and user interface. Prototyping and graphic design are the key tangible aspects of this stage. Development HTML / CSS / Javascript / PHP / CMS / Browser Compatibility This stage of the project is where we the design is brought into a web browser an interactive, clickable version of the website is created. This is the most time intensive aspect and involves coding, development and back-end CMS, EDM and Social integration. The focus of this stage is the develop the working website, integration with backend systems, while considering user interaction and cross browser functionality. twenty4specialise in standards-based development as well as in the implementation with a number of CMS systems, that will bring the most out of the site with dynamic content and interaction. Digital Agency Melbourne and Sydney
  • 4. Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. e. Training, Testing & Go Live Face to Face / Training Videos / Goals Checklist Training is performed as face to face training that is tailored to the website administrator and specific CMS setup. The website training session is recorded for future reference. A follow up is done to ensure the website administrator is comfortable with updating all aspects of the website. Metric Analysis ROI / Google Analytics / Customer Conversion / Goals & Funnels / Custom Dashboard Once the digital presence has been launched to the world, it’s essential to future success to review the performance and engagement. A good digital presence can only achieve greatness after launch when we can see how people are using the site. It also allows us to make informed decisions together about future enhancements. We look at entry points, popular content and other strategies to make sure that both you and users are getting the best web experience possible. Digital Agency Melbourne and Sydney
  • 5. Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. e. Ongoing Support Phone / Email / Project Management System The time after the website is live is as important as the build up period. The internet does not stay still. We like to revisit the project online to see what we have learnt as well as introducing new technology or ideas that might help grow the website and online presence. The twenty4 team manage feedback efficiently through our web based project management system ensuring prompt response times, as well as transparency to all stakeholders. Digital Agency Melbourne and Sydney
  • 6. Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. e. Creating A Powerful Online Presence With The Best Website Developers Plenty of consumers prefer shopping via the internet these days. In order to reach your target profits and maximize visibility, you will need to create a powerful online presence. The best way to get this done is by seeking the aid of professional web development companies. What are the benefits of hiring the pros? a. You no longer have to spend a lot of time in learning about various applications, software programs, and intricate processes to build websites once you hire experts. It conserves energy and allows you to focus on other aspects of your business. b. The pros are equipped with the needed manpower, training, tools, experience, and knowledge in helping you achieve your marketing goals. c. You may grant your enterprise with greater visibility. Marketing in the internet does not end in making a fantastic web page lay-out – it also involves online marketing tactics and processes such as link building, content creation, and Search Engine Optimization. This makes your business become more accessible to your target clients. Why is it important to make a good impression? a. The visual appearance of your site mirrors the ideals and reliability of your enterprise. b. It must look interactive, interesting, artistic, and professional. Market survey shows that a lot of people judge enterprises based on the appearance and appeal of their webpages. They prefer making purchases on sites that look organized, attractive, and secure. c. Since most browsers have short attention spans, it is also very important to grab their interest immediately. If your webpage appears dull and monotonous at first glance, you will lose your chance of gaining clients. d. According to a recent online shopping survey, sites that are exceptionally created have a psychological effect on clients by making them more prone to support your products and services. Why does your webpage need to look trustworthy? a. Keep in mind that the secret to success in any sort of business is to win people's trust. b. Remember that clients will be instructed to key in personal details such as credit card data, addresses, and contact numbers every time they buy something. c. A page that looks like the computer project of a ten-year-old kid can never get people to provide these personal facts. They may think that your enterprise is a fraud or a scam. Why do you need to make your webpage interactive? a. Always ask your web developers to make your page interactive so that you can easily connect with clients. b. It should provide a means of communication between your sales agents and customers. c. This makes them easily ask questions, offer remarks, or leave recommendations about your products and services any time.
  • 7. Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. e. Digital Agencies Versus Freelancers Nowadays, we rely on websites to do the work for us. It is no longer sufficient for entrepreneurs to be dependent on a physical store as a means of selling their merchandise or services. In these modern times, the internet can greatly affect one’s earnings. If you are able to utilize it properly, you can reap its rewards. However, if you do not know what you are doing, you will simply end up wasting your money. It has become important to hire the services of the right people to create and manage your website. It will take a lot of work which is why it is not a wise idea to carry out everything on your own, especially when you have little to no experience about the subject. Once you have made the decision to leap into the digital world, you need to do your research first with regard to whose services you can utilize. Typing in your queries in a search bar will give you countless results. You will even realize that there are companies and freelancers who are offering their skills. Although it can be tempting to opt for a freelancer, it can be very tricky especially when you are just starting out. You will never know if the individual is actually a professional or a con artist. In addition to that, a freelancer’s skills is only limited, whereas choosing a digital agency will prove to be worth the money you will spend on them. Opting for the services of an agency is highly recommended because there will be a number of individuals, each with his or her own specific skill set, at your complete disposal. You will be able to come up with a design for your website quickly with their help. In addition to that, you will be able to obtain numerous opinions you would not have thought about regarding certain aspects of your site. Furthermore, you are more likely to feel secure with them as opposed to working with a freelancer. You will be certain that their company is registered and both parties will be tied to a contract, which is why you will be certain that you will be able to avoid delays of any kind. Lastly, you will be able to get a hold of someone when you call the agency. If you were to deal with a freelancer, there will be times wherein you won’t be able to get a hold of the individual immediately, and this will only cause delays for your project. Fitness Apps – a run for your money Every year millions of people across the globe vow to start a new health and fitness regime. Most people know the basics to a healthy lifestyle – we were taught all about it from a young age. Eat right, exercise more and never- ever, shall we smoke. Despite this, people are still looking for something to give that extra motivation needed to get out of bed on a cold winter’s morning, pull on the trainers, and hit the pavement. Enter the health and fitness app industry.
  • 8. Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. e. At present, the iTunes store boasts over 7,000 health and fitness apps alone. By 2017, there are expected to be over 1 billion users, and it’s predicted that the industry will be worth a massive $400 million. Sounds great for developers, right? Well, before you go into development lock down let’s take a look at just how useful these apps really are. Nike+ is one of the most successful fitness apps today, with over 5 million users. Ever bought a pair of Nike Free Runs? Well, you would have found a chip implanted right into the sole of your shoes, making every step you take trackable. No need to track your run, wear a pedometer, trace out the miles of your circuit – Nike+ does it all for you. However, research has found that the majority of users ran 30 minutes in their first run, and then never used it again – sounds a lot like our gym membership. So why are these apps so popular? Because unlike the cost of our gym membership, which could feed a small village for a year, the outlay for apps is minimal and you can use them as many (or a guilt free few) times as you like. It won’t necessarily make you more motivated, but if you want to monitor your progress or have a trainer built into your phone, this is proof that there are cost-effective choices. We’re sure you’re wondering what makes some more popular than others. Functionality and usefulness are a given, but Nike’s brand recognition definitely aided their apps initial success. But for those who don’t have million dollar advertising budgets, research shows apps that enable users to create a goal and track progress are the most used, followed by apps that create online competition between strangers.