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Your Web Strategy Must Evolve - An Ektron, Forrester, and Valassis webinar
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Your Web Strategy Must Evolve - An Ektron, Forrester, and Valassis webinar

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  • To add or remove rows in the table:Select the table. Your cursor will change to an icon of two lines and an arrow above and below will appear on mouse-over of the baseline of the row.Right-click and select INSERT > ROW BELOW. Or DELETE ROW.To add a row after the last row, you can press [Tab], and the cursor will go to a new row.Highlighting new areas:Select the bracket group from the right bracket. Hold SHIFT and pull cursor down over the next bullet item. Select the previously highlighted text and in the HOME tab unclick the [B] button for bold, and click on the [A]buttonand choose the gray swatch (Gray-50%, Accent 5) second to last in the top row of the palette. Select the text for the newly highlighted area and click the [B] button for bold, and click on the [A]buttonand choose black.
  • To add or remove rows in the table:Select the table. Your cursor will change to an icon of two lines and an arrow above and below will appear on mouse-over of the baseline of the row.Right-click and select INSERT > ROW BELOW. Or DELETE ROW.To add a row after the last row, you can press [Tab], and the cursor will go to a new row.Highlighting new areas:Select the bracket group from the right bracket. Hold SHIFT and pull cursor down over the next bullet item. Select the previously highlighted text and in the HOME tab unclick the [B] button for bold, and click on the [A]buttonand choose the gray swatch (Gray-50%, Accent 5) second to last in the top row of the palette. Select the text for the newly highlighted area and click the [B] button for bold, and click on the [A]buttonand choose black.
  • The unified Web is ending; unified in platform, interactivity, and experience.Instead, the internet is “splintering” across proprietary platforms like smartphones, tablets, and others.People will consume content and interact across a variety of devices.Social sites will wall off part of the Web.Customers won’t want one-size-fits-all experiences.
  • To add or remove rows in the table:Select the table. Your cursor will change to an icon of two lines and an arrow above and below will appear on mouse-over of the baseline of the row.Right-click and select INSERT > ROW BELOW. Or DELETE ROW.To add a row after the last row, you can press [Tab], and the cursor will go to a new row.Highlighting new areas:Select the bracket group from the right bracket. Hold SHIFT and pull cursor down over the next bullet item. Select the previously highlighted text and in the HOME tab unclick the [B] button for bold, and click on the [A]buttonand choose the gray swatch (Gray-50%, Accent 5) second to last in the top row of the palette. Select the text for the newly highlighted area and click the [B] button for bold, and click on the [A]buttonand choose black.
  • To add or remove rows in the table:Select the table. Your cursor will change to an icon of two lines and an arrow above and below will appear on mouse-over of the baseline of the row.Right-click and select INSERT > ROW BELOW. Or DELETE ROW.To add a row after the last row, you can press [Tab], and the cursor will go to a new row.Highlighting new areas:Select the bracket group from the right bracket. Hold SHIFT and pull cursor down over the next bullet item. Select the previously highlighted text and in the HOME tab unclick the [B] button for bold, and click on the [A]buttonand choose the gray swatch (Gray-50%, Accent 5) second to last in the top row of the palette. Select the text for the newly highlighted area and click the [B] button for bold, and click on the [A]buttonand choose black.
  • Bank of America mobile banking. Access from device web browser (mobile site), text banking, Mobile appsFind locations, ATMs, transfer funds, check statements, pay bills.http://www.bankofamerica.com/onlinebanking/index.cfm?adlink=&context=en&locale=&statecheck=MA&template=mobile_banking&cm_mmc=&cm_sp=
  • http://www.hotelchatter.com/story/2010/9/15/11855/4212/hotels/Hyatt_Gets_iPad_Happy_and_Wants_to_Use_Em_for_Everything
  • Amazon.comType in “Toys” and you get this landing pageAmazon product recommendations when you look at a product (what other people have bought along with this item)
  • Boston.com has microsites for the towns around the Greater Boston areahttp://www.boston.com/yourtown/quincy/?=YourTownHP_Names
  • Home Depot has a social landing page with Facebook, Twitter-feeds and Youtube.http://ext.homedepot.com/community/social-media-links.html?cm_sp=vanity-_-social_media_connections-_-january10
  • For each type of product (Residential, wireless, business, corporate)Verizon offers online communities, blogs, twitter (with special offers and help support), Youtube channel, Facebook page, Flickr channelhttp://www22.verizon.com/socialmedia/
  • In support of the new Explorer model, Ford launched a social campaign ofYoutube, Facebook, twitter, user questions + video answers, flickr galleryhttp://www.ford.com/suvs/explorer/explorerlive/?f:searchInputString=Search&intcmp=fv-2071d-link&formID=endecaLiveSearchForm
  • To add or remove rows in the table:Select the table. Your cursor will change to an icon of two lines and an arrow above and below will appear on mouse-over of the baseline of the row.Right-click and select INSERT > ROW BELOW. Or DELETE ROW.To add a row after the last row, you can press [Tab], and the cursor will go to a new row.Highlighting new areas:Select the bracket group from the right bracket. Hold SHIFT and pull cursor down over the next bullet item. Select the previously highlighted text and in the HOME tab unclick the [B] button for bold, and click on the [A]buttonand choose the gray swatch (Gray-50%, Accent 5) second to last in the top row of the palette. Select the text for the newly highlighted area and click the [B] button for bold, and click on the [A]buttonand choose black.
  • Know what you’re doing in the long term, but understand what you need to do in the short term. Then you’ll be in a better position to move beyond Web publishing and support the splinternet.
  • Drive revenue, page views, coupon prints
  • Tom
  • Tom