The Era of Social Context

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  • Everytime a clubcard is used, a copy of the store shopped in, products purchased, and price paid are stored against the clubcard account.Facebook = portable identity
  • The Ektron Web Content Management Platform helps companies create, manage, and deploy websites that engage, convert and retain site visitors.PageBuilder – Design pages, sites, and Marketing campaigns with ease.Widgets – Add powerful new functionality to your site using drag + drop.Empower business users – Eliminate content publishing bottlenecks by letting business users create, manage and publish content. 100 percent ASP.NET – Designers and developers work with familiar Microsoft tools and platforms.Fast to deploy, easy to extend – A combination of pre-built functionality and APIs gives developers maximum flexibility.
  • The Ektron Social Software Suite allows companies to engage customers, prospects and employees through communities and collaboration. Customer communities – Create external communities to increase customer engagement and foster authentic conversations. Enterprise 2.0 collaboration – Deploy social tools inside the enterprise to improve productivity and business results.Social CRM – Use social tools to change the way companies sell, market and support.Connect social conversations from Facebook, Twitter, LinkedIn and other networks to your communities.
  • The Ektron Social Software Suite allows companies to engage customers, prospects and employees through communities and collaboration. Customer communities – Create external communities to increase customer engagement and foster authentic conversations. Enterprise 2.0 collaboration – Deploy social tools inside the enterprise to improve productivity and business results.Social CRM – Use social tools to change the way companies sell, market and support.Connect social conversations from Facebook, Twitter, LinkedIn and other networks to your communities.

Transcript

  • 1. The Era of Social Context
    Tom Wentworth VP, Web Solutions
    tom.wentworth@ektron.com@twentworth12 on Twitter
  • 2. Content is King
    Content is King
    Context is the Queen
    and together, they rule the fiefdom of the web experience
  • 3. Context in the Physical World
  • 4. Context on the web, Ignored
  • 5. Context comes from
    Explicit preferences
    Behavior
    Location
    Social networks
  • 6. Social Context
    Using social networks and peer relationships on a corporate website to deliver personal, relevant web experiences
  • 7. Social Context in the Physical World
  • 8. Social Context on the web, ignored
  • 9. People trust people they know
    …Then Brands
    … Then Independents
  • 10. April 2009 “The Future Of The Social Web”
    The Evolution Of The Social Web Affects Consumers, Brands, And Social Networks
  • 11. April 2009 “The Future Of The Social Web”
    Levels Of Social Context That Consumers Can Share
  • 12. Loyalty Card 2.0
    Social networks become the single identity source on the web
  • 13. Social Context @ Amazon.com
    Use Facebook Profile to deliver a personalized shopping experience
  • 14. Disclose to Earn Trust
  • 15. Provide gift suggestions by matching likes to Facebook friends unique interests
  • 16. Display most popular products across the social graph
  • 17. Personalize products based on the unique interests of each site visitor
  • 18. April 2009 “The Future Of The Social Web”
    Timing Of The Five Overlapping Eras
  • 19. Summary
    Connecting content with context is key to delivering web experiences that meet visitor expectations and deliver business value
    Social context connects corporate websites with the social graph, bringing peer influence and trust to companies and brands
  • 20. About Ektron
    Ektron provides mission critical web solutions that drive revenue, improve customer satisfaction and increase productivity.
    Web content management, marketing optimization, social business software
    Headquartered in Nashua, New Hampshire
    Worldwide offices in United Kingdom, Australia, and Canada,
  • 21. Ektron Web Content Management
    Improve operational efficiency
    PageBuilder
    Widgets Functionality
    Empower business users
    100% ASP.NET
  • 22. Ektron Marketing Optimization Suite
    Drive revenue growth
    In-context Analytics
    Content targeting
    Multivariate testing
    Search engine optimization
  • 23. Ektron Social Software Suite
    Build customer loyalty
    Customer communities
    Enterprise 2.0 collaboration
    Social CRM
    Connected communities