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Social Context and Social Publishing

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Slides from the Gilbane Boston "Integration of Consumer Social Software with Enterprise Systems" session.

Slides from the Gilbane Boston "Integration of Consumer Social Software with Enterprise Systems" session.

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  • Using social networks and peer relationships on a corporate website to deliver personal, relevant web experiences
  • Everytime a clubcard is used, a copy of the store shopped in, products purchased, and price paid are stored against the clubcard account.Facebook = portable identity
  • To capitalize on web experience management, the Ektron platform will evolve very fundamentally and quickly in key ways. We will deliver new types of experiences on mobile and email as well as build out our apps to better support our business users on the Ektron platform.We need to expand our delivery options by expanding to the Cloud – Azure, Rackspace and Amazon EC2.To address the complete set of requirements of web experience management, we have a series of technologies in the WEM ecosystem that we plan to integrate or partner with or acquire. These include: social media monitoring, business intelligence, web analytics, CRM, marketing automation, search, and digital asset management and video.
  • To capitalize on web experience management, the Ektron platform will evolve very fundamentally and quickly in key ways. We will deliver new types of experiences on mobile and email as well as build out our apps to better support our business users on the Ektron platform.We need to expand our delivery options by expanding to the Cloud – Azure, Rackspace and Amazon EC2.To address the complete set of requirements of web experience management, we have a series of technologies in the WEM ecosystem that we plan to integrate or partner with or acquire. These include: social media monitoring, business intelligence, web analytics, CRM, marketing automation, search, and digital asset management and video.

Transcript

  • 1. Social Context and Social Publishing
    Tom Wentworth VP, Web Solutions
    tom.wentworth@ektron.com
    @twentworth12 on Twitter
  • 2. Content is King
    Content is King. Context is Queen.
    Together, they rule the fiefdom of
    Web Experience
  • 3. Context, Ignored.
  • 4. Context comes from
    Context comes from
    Preferences
    Behavior
    Social networks
    Location
    Explicit preferences
    Behavior
    Location
    Social networks
    http://www.flickr.com/photos/camil_t/4593037742/
  • 5. People trust people they know
    …Then Brands
    … Then Independents
  • 6. Loyalty Card 2.0
    Social networks become the single identity source on the web
  • 7. Social Context
    Use Facebook Profile to deliver a personalized shopping experience
  • 8. Likes as Social Context
  • 9. Open Graph API
  • 10. Facebook Connect
  • 11. Provide gift suggestions by matching likes to Facebook friends unique interests
    Personalized Recommendations
    From Social Content
  • 12. Display most popular products across the social graph
    Social Context
    And Social Graph
  • 13. Personalize products based on the unique interests of each site visitor
  • 14. 2) Rethinking multi-channel publishing
  • 15. Multichannel Publishing
    Channels
    Email
    Print
    Mobile
    Web
    CMS
    Authoring
    Multisite
    Multilingual
    Mobile
    API
    Governance
  • 16. Social Publishing
    Channels
    Email
    Print
    Mobile
    Web
    Communities
    Social Networks
    CMS
    Authoring
    Multisite
    Multilingual
    Mobile
    API
    Governance
  • 17. Multichannel Authoring
  • 18. Mobile
    Email
    Web
    Social Networks
    Print
    Communities