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Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
Social Context and Social Publishing
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Social Context and Social Publishing

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Slides from the Gilbane Boston "Integration of Consumer Social Software with Enterprise Systems" session.

Slides from the Gilbane Boston "Integration of Consumer Social Software with Enterprise Systems" session.

Published in: Technology
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  • Using social networks and peer relationships on a corporate website to deliver personal, relevant web experiences
  • Everytime a clubcard is used, a copy of the store shopped in, products purchased, and price paid are stored against the clubcard account.Facebook = portable identity
  • To capitalize on web experience management, the Ektron platform will evolve very fundamentally and quickly in key ways. We will deliver new types of experiences on mobile and email as well as build out our apps to better support our business users on the Ektron platform.We need to expand our delivery options by expanding to the Cloud – Azure, Rackspace and Amazon EC2.To address the complete set of requirements of web experience management, we have a series of technologies in the WEM ecosystem that we plan to integrate or partner with or acquire. These include: social media monitoring, business intelligence, web analytics, CRM, marketing automation, search, and digital asset management and video.
  • To capitalize on web experience management, the Ektron platform will evolve very fundamentally and quickly in key ways. We will deliver new types of experiences on mobile and email as well as build out our apps to better support our business users on the Ektron platform.We need to expand our delivery options by expanding to the Cloud – Azure, Rackspace and Amazon EC2.To address the complete set of requirements of web experience management, we have a series of technologies in the WEM ecosystem that we plan to integrate or partner with or acquire. These include: social media monitoring, business intelligence, web analytics, CRM, marketing automation, search, and digital asset management and video.
  • Transcript

    • 1. Social Context and Social Publishing<br />Tom Wentworth VP, Web Solutions<br />tom.wentworth@ektron.com<br />@twentworth12 on Twitter<br />
    • 2. Content is King<br />Content is King. Context is Queen.<br />Together, they rule the fiefdom of <br />Web Experience<br />
    • 3. Context, Ignored.<br />
    • 4. Context comes from<br />Context comes from<br />Preferences<br />Behavior<br />Social networks<br />Location<br />Explicit preferences<br />Behavior<br />Location<br />Social networks<br />http://www.flickr.com/photos/camil_t/4593037742/<br />
    • 5. People trust people they know<br />…Then Brands<br />… Then Independents<br />
    • 6. Loyalty Card 2.0<br />Social networks become the single identity source on the web <br />
    • 7. Social Context<br />Use Facebook Profile to deliver a personalized shopping experience<br />
    • 8. Likes as Social Context<br />
    • 9. Open Graph API<br />
    • 10. Facebook Connect<br />
    • 11. Provide gift suggestions by matching likes to Facebook friends unique interests<br />Personalized Recommendations<br />From Social Content<br />
    • 12. Display most popular products across the social graph<br />Social Context <br />And Social Graph<br />
    • 13. Personalize products based on the unique interests of each site visitor<br />
    • 14. 2) Rethinking multi-channel publishing<br />
    • 15. Multichannel Publishing<br />Channels<br />Email<br />Print<br />Mobile<br />Web<br />CMS<br />Authoring<br />Multisite<br />Multilingual<br />Mobile<br />API<br />Governance<br />
    • 16. Social Publishing<br />Channels<br />Email<br />Print<br />Mobile<br />Web<br />Communities<br />Social Networks<br />CMS<br />Authoring<br />Multisite<br />Multilingual<br />Mobile<br />API<br />Governance<br />
    • 17. Multichannel Authoring<br />
    • 18. Mobile<br />Email<br />Web<br />Social Networks<br />Print<br />Communities<br />

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