Mobile Web is Here
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Ektron Mobile Web Seminar

Ektron Mobile Web Seminar

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  • Tom Device independence – dream or reality? Visual and Aural Web pages What can the device tell you about itself? Role of content transformation The importance of dialog Separating presentation, data and logic Where next?
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  • Tom The IBM Simon Personal Communicator was an advanced cellular telephone for its time, created by a joint venture between IBM and BellSouth. Simon was first shown as a product concept in 1992[1] at COMDEX, the computer and technology trade show held in Las Vegas, Nevada. Launched in 1993[2] it combined the features of a mobile phone, a pager, a PDA, and a fax machine. After some delays it was sold by BellSouth in 1994 in 190 U.S. cities in 15 states and was originally priced at $899.[3] IBM Simon in charging station Besides a mobile phone, the major applications were a calendar, address book, world clock, calculator, note pad, e-mail, and games. It had no physical buttons to dial with. Instead customers used a touch-screen to select phone numbers with a finger or create facsimiles and memos with an optional stylus. Text was entered with either a unique on-screen "predictive" keyboard or QWERTY keyboard. The Simon had an optional PCMCIA memory card.
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  • Tom Today, 23 percent of college-bound students are accessing university websites from a smartphone. And 24 percent of students recently responded to a survey by noting that they would take a college off their list after a poor Web experience. Just as corporate decision-makers do, college-bound students draw conclusions about the quality of a school or business’ brand based on the quality of their website. The University of Tampa (UT) wanted to ensure the site visitor had a great experience with their site not only from a PC, but also from a mobile device. The University of Tampa www.ut.edu/mobile ) Ektron-powered mobile site allows easier and quicker access to campus information for people on the go. Through the Ektron web content management platform, the UT Mobile website is seamlessly integrated with its full website and accessible from a wide variety of devices. The numbers make it clear that the UT Mobile site is meeting their audience’s desires. Twice as many people accessed UT’s website from a mobile device in 2009 than had in 2008.
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  • Bill The Ektron Web Content Management Platform helps companies create, manage, and deploy websites that engage, convert and retain site visitors. PageBuilder – Design pages, sites, and Marketing campaigns with ease. Widgets – Add powerful new functionality to your site using drag + drop. Empower business users – Eliminate content publishing bottlenecks by letting business users create, manage and publish content. 100 percent ASP.NET – Designers and developers work with familiar Microsoft tools and platforms. Fast to deploy, easy to extend – A combination of pre-built functionality and APIs gives developers maximum flexibility.
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Mobile Web is Here Mobile Web is Here Presentation Transcript

  • The Mobile Web is Here
    • Tom Wentworth
    • VP, Web Solutions
    • [email_address]
    Bill Rogers Founder and CEO [email_address]
  • Agenda
    • 2010, the Year of Mobile?
    • The Evolution of the Smartphone
    • The Debate between Mobile Sites versus Mobile Applications
    • Defining a Mobile Strategy
    • Mobile Best Practices & Customer Examples
    • About Ektron
  • 2010 was the Year of Mobile
  • 2001 was the Year of Mobile
  • http://www.w3.org/2000/Talks/WWW9-Mobile-Web/
  • 2010 is the Year of Mobile
  • to Smartphone. Evolved.
  • 54.3 Million People in the United States own smartphones http://www.flickr.com/photos/pictfactory/2796367140
  • And forget what you’ve read, it’s not just iPhones RIM 39% Apple 24% Google 17% Microsoft 12% (Comscore Mobilens) http://www.flickr.com/photos/nic221/708771424/
  • Especially in the EU, so let’s look at growth 4% Symbian 18% Apple 161% Microsoft 8% RIM 87% Google 2429% (Comscore Mobilens)
  • http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu
  • How are people using mobile devices? http://www.flickr.com/photos/toasty/3538820892/
  • 34% used a browser
  • 31% used an app
  • 22% accessed a social network
  • Gartner says the Mobile usage will eclipse desktops by 2013
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  • Mobile Site vs. App
  • What do you want your Mobile Website to be ?
  • Donations Revenue Leads Membership Engagement Support Information Enrollment Start with Goals and define a Strategy
  • Best Practices for the Mobile Web
    • Context Drives Experience
    • Real Estate
    • Navigation
    • Leverage Device Capabilities
    • How much to mobilize?
    • Measure and Optimize
  • Combine Content and Context
  • Considerations http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu Consider screen real estate
  • Think Navigation in the Context of Mobile http://www.flickr.com/photos/neilsingapore/755304613/
  • Leverage Device Capabilities http://www.flickr.com/photos/mr_t_in_dc/4376801881/ Leverage Device Capabilities
  • Make Every Page How much to Mobilize ? http://www.flickr.com/photos/panarmenian_photo/4932197300/
  • #Measure and Optimize
  • “ It’s clear that people are accessing websites more frequently from handheld devices, and demanding information more quickly. UT Mobile is aimed exactly at those users. We’re simply trying to find new ways to deliver useful services and content to students, faculty and staff, and the public” ~ Chris Goodwin, University of Tampa web designer
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  • About Ektron
    • Ektron provides mission critical web solutions that drive revenue, improve customer satisfaction and increase productivity.
      • Web content management, marketing optimization, social business software
    • Headquartered in Nashua, New Hampshire
      • Worldwide offices in United Kingdom, Australia, and Canada,
  • Ektron Web Content Management & Mobile
    • Automated Device & Browser Detection
    • Separate Content from Presentation
    • Device-specific Preview
    • Geolocation
    • Mobile Analytics
  • Resources & Additional Reading
    • The Mobile Web Optimization Guide http://dev.opera.com/articles/view/the-mobile-web-optimization-guide /
    • The Mobile HTML5 website http://www.mobilehtml5.com /
    • University of Tampa http :// www.ut.edu
    • Comscore - http:// comscore.com
  • Questions and Next Steps To learn more about the Ektron and Mobile Visit http://ektron.com/mobile Thank You! Bill Rogers Founder & CEO [email_address] @bill_ektron on Twitter Tom Wentworth VP, Web Solutions [email_address] @twentworth12 on Twitter