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Insights and Action - How Webtrends and Ektron power agile marketing
 

Insights and Action - How Webtrends and Ektron power agile marketing

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My presentation from Webtrends Engage 2011.

My presentation from Webtrends Engage 2011.

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    Insights and Action - How Webtrends and Ektron power agile marketing Insights and Action - How Webtrends and Ektron power agile marketing Presentation Transcript

    • Insights and Action
      How Ektron and WebtrendsPower Agile Marketing
      Tom Wentworth, Ektron
    • Forget what you knew about WCM
    • Forrester 2010 Web Content Management Survey
      What is the primary business driver for increased deployments or usage of Web content management?
      Improved customer experiences
      41%
      Web ops cost reduction
      16%
      Improved employee communication
      11%
      New eBusiness initiatives
      10%
      IT consolidation or cost reduction
      7%
      Brand consistency
      5%
      Improved lead management
      5%
      Other
      4%
    • Forrester 2010 Web Content Management Survey
      With which other enterprise applications do you plan to integrate WCM?
      46%
      Web analytics
      SharePoint
      38%
      35%
      Social networking
      34%
      CRM
      22%
      DAM
      20%
      Email campaign software
      14%
      Other
      13%
      A/B and multivariate testing
      5%
      Enterprise marketing suites
    • WCM without analytics is like driving with Mr. Magoo
    • Data is the fuel of agility
    • Agile Marketing Process
      • Author
      • Design
      • Publish
      • Targeted
      • Multi-channel
      • Social
      Create
      Deliver
      • Content
      • Copy
      • Layout
      • Goals
      • Traffic sources
      • Visitors
      Optimize
      Analyze
    • Agile Marketing Process
      • Author
      • Design
      • Publish
      • Global
      • Multi-channel
      • Dynamic
      • Test
      • Segment
      • Target
      • Goals
      • Traffic sources
      • Visitors
    • “We’re looking forward to building on the success of our new site as we develop an online marketing strategy with Ektron”
      –Keith Bennett, Lloyds TSB Commercial Finance Online Channel Manager
    • Ektron and Webtrends: Powering a conversion architecture
      90% increase in visitors
      150% increase in leads
      30% increase in conversion