Gartner Symposium Mobile First Presentation

Thinking Mobile FirstA Framework for assessing your mobile maturity Tom Wentworth CMO, Ektron @twentworth12 Nicole Rogers Product Marketing, Ektron @nicolekrogers

Combined sales of smartphones and tablets willbe 44 percent bigger than the PC market in 2011. Source: Gartner

The Four F’s of MobileMaturity

Failure

Source: http://blog.kissmetrics.com/loading-time/

The Four F’s of Mobile Maturity

Mobile Friendly￭ Content needs to be accessible with minimum number of￭ Experience ￭ Segment devices by screen size and features ￭ Optimize files and assets for the mobile web ￭ Leverage device capabilities (AJAX, HTML5, jQuery, video, click to call, geo-location)￭ Layout ￭ Take advantage of every pixel of real estate ￭ Single column layout ￭ Mobile templates to be elastic and not fixed

Mobile Friendly cont…￭ Design ￭ Similar theme on mobile version of site ￭ Site visitors can quickly move to the area that meets their needs￭ Development ￭ Use valid markup ￭ Option to switch between mobile and standard version of website

Mobile Friendly

The Four F’s of Mobile Maturity

What’s Mobile First? 1. Mobile is Exploding 2. Mobile Requires Focus 3. Mobile Extends your capabilities

Put Tasks First – not Content

Responsive web design￭ Uses HTML 5 + CSS3 ￭ Flexible Layout ￭ Flexible Images ￭ Media Queries

About EktronEmpower Marketers to Connect Content to RevenueProvide the most Empower marketers toscalable, extensible, .NET create contextuallyWCM platform for the relevant customerEnterprise experiencesDeliver a Create vibrant socialseamless, social, cross- communities forchannel shopping employees and customers.experience

Questions?Slides available on http://slideshare.net/ektron

Gartner Symposium Mobile First Presentation

by Tom Wentworth

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 1

Statistics

Gartner Symposium Mobile First Presentation Presentation Transcript