Digital Disruption and Open Source CMS
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Digital Disruption and Open Source CMS

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Presentation from 2013 Technology for Advertising and Marketing show in London.

Presentation from 2013 Technology for Advertising and Marketing show in London.

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    Digital Disruption and Open Source CMS Digital Disruption and Open Source CMS Presentation Transcript

    • Digital Disruption & Open Source Delivering Exceptional Web Experiences via Open Source 27 February 2013 Tom Wentworth @twentworth12Monday, March 4, 13
    • Acquia Powering the Agile Digital Business • Founded in 2008 to provide commercial support, services, and Cloud tools for Drupal • Private, VC-backed • Serving over 2400 customers around the world • Office in Boston, Portland, Washington DC, UK, France, Netherlands, Australia, & India • 320 EmployeesMonday, March 4, 13
    • About Me • Former CMO at commercial-CMS provider, Ektron • 10+ years at CMS pioneer Interwoven (then Autonomy now HP) • Joined Acquia in December 2012Monday, March 4, 13
    • Inside Many Large Organizations, the Web Is BrokenMonday, March 4, 13
    • Inside Many Large Organizations, the Digital Is Broken •Disparate systems •Duplication of content •Fragmented experiences •High cost to manage •Not scalableMonday, March 4, 13
    • Customer demand integrated experiences!Monday, March 4, 13
    • Drupal Delivers Rich, Integrated ExperiencesMonday, March 4, 13
    • About Drupal Dries built Drupal when he was in CollegeMonday, March 4, 13
    • These people build Drupal now...Monday, March 4, 13
    • This all seems nice, but I can’t take Open Source seriously because...Monday, March 4, 13
    • Top 5 Myths About Open SourceMonday, March 4, 13
    • Top 5 Myths About Open SourceMonday, March 4, 13
    • Top 5 Myths About Open Source 1.Open Source is just for blogs and simple sitesMonday, March 4, 13
    • Top 5 Myths About Open Source 1.Open Source is just for blogs and simple sites 2.Open Source isn’t secureMonday, March 4, 13
    • Top 5 Myths About Open Source 1.Open Source is just for blogs and simple sites 2.Open Source isn’t secure 3.Open Source won’t scale to handle the world’s largest sitesMonday, March 4, 13
    • Top 5 Myths About Open Source 1.Open Source is just for blogs and simple sites 2.Open Source isn’t secure 3.Open Source won’t scale to handle the world’s largest sites 4.Open Source requires tribal knowledgeMonday, March 4, 13
    • Top 5 Myths About Open Source 1.Open Source is just for blogs and simple sites 2.Open Source isn’t secure 3.Open Source won’t scale to handle the world’s largest sites 4.Open Source requires tribal knowledge 5.Open Source won’t work well with my marketing toolsMonday, March 4, 13
    • Myth #1: Open Source is just for blogs and simple sitesMonday, March 4, 13
    • Open Source is used by global media brandsMonday, March 4, 13
    • It’s for world causesMonday, March 4, 13
    • It’s for world causesMonday, March 4, 13
    • for higher educationMonday, March 4, 13
    • for financeMonday, March 4, 13
    • for financeMonday, March 4, 13
    • for tourist travelMonday, March 4, 13
    • for tourist travelMonday, March 4, 13
    • for space travelMonday, March 4, 13
    • or for green travelMonday, March 4, 13
    • The world’s great brands choose OSSMonday, March 4, 13
    • The world’s great brands choose OSS “Open source WCM solutions are emerging as a viable solution in a variety of industries, as opposed to just the traditional open source strongholds like nonprofit, education, media, and entertainment.” - Forrester Research, October 2012Monday, March 4, 13
    • Myth #2: Open Source isn’t secureMonday, March 4, 13
    • Is Open Source Secure? “One interviewee from a global pharmaceutical organization believed that his open source WCM solutions were more secure than proprietary ones … Many also feel that the open code base is a particular advantage, as it allows organizations to explore potential security vulnerabilities.” - Forrester Research, October 2012Monday, March 4, 13
    • Is Open Source Secure? “Continuous and broad peer review, enabled by publicly available source code, supports [our] software reliability and security efforts” - David M. Wennergren, Department of Defense CIO “Clarifying Guidance Regarding Open Source Software”Monday, March 4, 13
    • OSS is used extensively by the Public Sector...Monday, March 4, 13
    • And Governments around the worldMonday, March 4, 13
    • Drupal Powers Digital DemocracyMonday, March 4, 13
    • Myth #3: Open Source won’t scale to handle the world’s largest sitesMonday, March 4, 13
    • This is Open SourceMonday, March 4, 13
    • Monday, March 4, 13
    • Matt built WordPress as a simple, personal publishing system but is it a CMS? Yes *Monday, March 4, 13
    • Myth #4: Open Source requires tribal knowledgeMonday, March 4, 13
    • This is your talent pool...Monday, March 4, 13
    • This is your talent pool...Monday, March 4, 13
    • This is your talent pool... 800,000+ Active Community Members 16,000+ Code Contributors Developers working in 228 Countries Thousands of companies with Drupal expertise Training available at University, Events, & OnlineMonday, March 4, 13
    • Acquia’s Commercial Support Model Support! Tools! Knowledge!Monday, March 4, 13
    • As one interviewee ... told us, “We had some concerns about support with open source, but we felt like [a commercial company in the business of supporting open source] could make up for that and give us the support we need.” - Forrester Research, October 2012Monday, March 4, 13
    • Myth #5: Open Source won’t work well with my marketing toolsMonday, March 4, 13
    • Integration with Best-of-Breed Tools Primary Mobile Social Email Community Video • Open APIs & data model = application FB/Twitter campaign site portal site easy integration with the tools you use today Measurement and reporting • Plug-and-play modules available for all major Drupal analytics, marketing automation & CRM vendors Rich media assets User generated content Marketing automation CRM Feeds • Drupal actively used by many of these companies for their own marketing sites (e.g., Twitter, ExactTarget, NetSuite, SugarCRM, more.)Monday, March 4, 13
    • Truly Agile Marketing Pinterest hits New Drupal module 15 Drupal sites go live 10M unique visitors created for website with Pinterest integration Users “pinned” images February 2012 March 2012 April 2012Monday, March 4, 13
    • Florida Hospital Patient Engagement • A single, cohesive web presence and brand experience for 22 hospital campuses, built on one Drupal site. • Browser, Tablet, and Mobile experiences delivered through a single site built with responsive design. • Geo-location & user targeting applied for matching patients to physicians and delivering relevant data via mobile • Site used for lead management, real- time engagement, & patient servicing • Integrations with Oracle CRM, Google Analytics, and ChartbeatMonday, March 4, 13
    • Florida Hospital Patient Engagement • A single, cohesive web presence and brand experience for 22 hospital campuses, built on one Drupal site. • Browser, Tablet, and Mobile experiences delivered through a single site built with responsive design. • Geo-location & user targeting applied for matching patients to physicians and delivering relevant data via mobile • Site used for lead management, real- time engagement, & patient servicing • Integrations with Oracle CRM, Google Analytics, and ChartbeatMonday, March 4, 13
    • Symantec Social CRM • Symantec developed a rich, social experience in Drupal that enables community support and customer self-service • Rich profiling and content targeting connects the user to the right content to resolve issues and improve satisfaction • Integrated with Omniture, Demandbase, and their user registration and CRM systemsMonday, March 4, 13
    • Humana Healthy Behaviors • Humana created My Well Being as a destination to help build their brand and attract & retain customers • Users register to access an interactive assessment, receive targeting content based on their interests, and get access to special members-only perks • Integrated with Omniture and SiteCatalyst, MailChimp, and a unique “customer master” that allows for lead management and customer analysisMonday, March 4, 13
    • Acquia Delivers an Open Cloud Platform for Web Experiences DRUPAL Integrated digital experiences, Acquia Cloud built on a unified open source platform, delivered as a service in the cloudMonday, March 4, 13
    • Questions?Monday, March 4, 13