View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Why Connect Content to Revenue? Current worldwide economic environment demands revenue growth Marketing leaders being held accountable for revenue
Revenue is the top Marketing Priority Q: From among the following, what do you expect your organization's top three marketing priorities to be? Acquiring new customers Increasing market share Improving customer retention Supporting sales Improving the customer experience Preparing for growth Increasing customer share of wallet Improving brand loyalty More online marketing activities Implementing marketing IT systems Other Sum of mean percentages of top three Source Gartner
Achieve Business OutcomesTo Build Revenue a measurable activity that has a quantifiable impact on revenue
Over 3,000 customers and 12,000 sites including The Home Depot, Kodak,Microsoft, and NASDAQ
MissionEmpower Marketers to Connect Content to Revenue Provide the most scalable, extensible, mobile, partner friendly, .NET WCM platform for the Enterprise Empower marketers to create contextually relevant customer experiences Create vibrant social communities for employees and customers. Deliver a seamless, social, cross-channel shopping experience
Ektron Digital Experience Hub CUSTOMER RELATIONSHIP MANAGEMENT CONTEXT BUS MARKETING AUTOMATION WEB ANALYTICS CONTEXT BUS EMAIL MARKETING