LinkedIn for Beginners
Best Practices To Maximize Linkedin Nancy Freeman-Roche Darrel Druckman 2010 Carl Gessman-Tom Wiebrecht 2011
Why use LinkedIn?
- Business and Career Focused Social Network
- Effective “tool” for job seekers, career changers, employers and recruiters
- Builds your professional profile and personal brand
- More than 65,000,000 (120 Million Members as of 10/31/11 + and growing)
- New imperative to present your professional skills as attractively as possible
- Build and promote your expertise
- Google indexes LinkedIn profiles
- Provides a Personal URL link
Other Advantages of LinkedIn
- Hiring Managers and Recruiters
- Companies often look at Linkedin first when going beyond a resume
- Employers, HR staff and recruiters Google a job seeker by name, your Linkedin profile will appear in the results (Cost and more effective)
- Used as part of daily business routine
- Connect for industry advice
- Build professional networks
Still More Advantages
- Access and introduction to the “hidden job” market
- More than 80% of all jobs found via networking
- Take cold contacts to warm
- 2 nd Level connections to 1 st level (3 rd to 2 nd )
- Build your 3 rd Level - 3 degrees of separation
- Overcome fears of (on-line) networking
- You’re reaching peers who want to be connected
- LinkedIn 101 Webinar: Wednesdays 1 PM
Conducting A Job Search / Career Change
- Type in Company Name or Keyword
- Shows employee listing also identifying anyone in your network who works there / used to work there / is connected to someone who does work there
- Current employees / Promotions or Changes / New Hires / Recent Departures
- Understand the dynamics of your market
- Where your peers are working?
- Where people at a company came from?
- Where people from a company go next?
- Is a company hiring – When and how often?
- By industry, geography, company website, job postings
- Reach the Hiring Manager - Look for 2nd & 3 rd degree connections
- Prepare for interviews - Research companies and people
Conducting A Discreet Job Search
- Make your status visible only to your connections
- Don’t add anything on your search in “What are you working on” section
- Adjust your contact settings to set what opportunities you are open to receiving
- Hide your connections list
- Set profile status / update notification is turned off
- Don’t display group logos
LinkedIn Home Page
Profile Page Tabs / Drop Downs
- Edit - Can also be edited under settings tab
- Post an update – what are you working on?
- Groups Over 500,000 groups
Profile – Edit fields by going to Edit Profile drop down screen
- Post An Update – what are your working on?
- Public Profile - Personal URL
- Applications – slide share, blog link, etc
- Name, Location / Email Address / Password /
- Contact Settings / Receiving / Invitations
- Manage Updates by connections / by type
- Invitation Filtering / Order & Display
Criteria for 100% Complete Profile
- 3 or more recommendations
Adding Contacts Contacts -> Add Connections People not in LinkedIn
Signing up for Groups Groups -> Group Directory -> Select your group(s)
Start a Discussion My groups -> Start a discussion -> Discussions
Post a Job Groups -> Jobs -> Post a job
Find a Company
Linked In: Caution !!!
- LinkedIn doesn’t replace face-to-face networking
- It’s a step towards meaningful dialog
- Request 1 st degree contacts to introduce you
- If in doubt, review Netmanners.com
- Manage your online profile
- Don’t post anything you don’t want potential employers to see!
- “ Google” your name and clean up digital dirt as necessary