Linked in guide_digital
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
302
On Slideshare
302
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Best Practices To Maximize Linkedin Nancy Freeman-Roche Darrel Druckman 2010 Carl Gessman-Tom Wiebrecht 2011
  • 2. Why use LinkedIn?
    • Business and Career Focused Social Network
      • Effective “tool” for job seekers, career changers, employers and recruiters
      • Builds your professional profile and personal brand
      • More than 65,000,000 (120 Million Members as of 10/31/11 + and growing)
      • New imperative to present your professional skills as attractively as possible
    • Make Yourself Searchable
      • Build and promote your expertise
      • Google indexes LinkedIn profiles
      • Provides a Personal URL link
  • 3. Other Advantages of LinkedIn
    • Hiring Managers and Recruiters
      • Companies often look at Linkedin first when going beyond a resume
      • Employers, HR staff and recruiters Google a job seeker by name, your Linkedin profile will appear in the results (Cost and more effective)
    • Used as part of daily business routine
      • Connect for industry advice
      • Sales connections
      • Build professional networks
  • 4. Still More Advantages
    • Access and introduction to the “hidden job” market
      • More than 80% of all jobs found via networking
    • Take cold contacts to warm
      • 2 nd Level connections to 1 st level (3 rd to 2 nd )
      • Build your 3 rd Level - 3 degrees of separation
    • Overcome fears of (on-line) networking
      • You’re reaching peers who want to be connected
      • LinkedIn 101 Webinar: Wednesdays 1 PM
      • New User Guides
  • 5. Conducting A Job Search / Career Change
    • Use the Companies Tab
      • Type in Company Name or Keyword
      • Shows employee listing also identifying anyone in your network who works there / used to work there / is connected to someone who does work there
    • Current employees / Promotions or Changes / New Hires / Recent Departures
    • Understand the dynamics of your market
      • Where your peers are working?
      • Where people at a company came from?
      • Where people from a company go next?
      • Is a company hiring – When and how often?
    • Target Companies
      • By industry, geography, company website, job postings
      • Join associated groups
    • Reach the Hiring Manager - Look for 2nd & 3 rd degree connections
    • Prepare for interviews - Research companies and people
    • Join Groups
  • 6. Conducting A Discreet Job Search
    • Make your status visible only to your connections
    • Don’t add anything on your search in “What are you working on” section
    • Adjust your contact settings to set what opportunities you are open to receiving
    • Hide your connections list
    • Set profile status / update notification is turned off
    • Don’t display group logos
  • 7. LinkedIn Home Page
  • 8. Profile Page Tabs / Drop Downs
    • Profile
      • Edit - Can also be edited under settings tab
      • View
      • Recommendations
    • Post an update – what are you working on?
    • Contacts
      • My Contacts
      • Imported
      • Network Statistics
      • Add Contacts
    • Groups Over 500,000 groups
      • My Groups
      • Following
      • Groups Directory
      • Create A Group
    • Jobs
      • Find Jobs
      • Advance Search
    • Inbox
      • View Received Messages
      • Sent Messages
      • Archived Messages
      • Compose Message
  • 9. Profile – Edit fields by going to Edit Profile drop down screen
    • Professional Headline -
    • Photo
    • Post An Update – what are your working on?
    • Public Profile - Personal URL
    • Recommendations
    • Member visibility
    • Twitter settings
    • Connections
    • Websites
    • Your Public Profile URL
    • Summary
    • Education
    • Applications – slide share, blog link, etc
    • Choose privacy settings
    • Save a PDF copy
  • 10. Adjust Settings
    • Personal Information
      • Name, Location / Email Address / Password /
    • Privacy
      • Research Surveys
      • Connections Browse
      • Profile Views
      • Viewing Profile Photos
      • Profile & Status Updates
    • My Network
    • Email Notifications
      • Contact Settings / Receiving / Invitations
    • Home Page Settings
      • Manage Updates by connections / by type
    • RSS
    • Groups
      • Invitation Filtering / Order & Display
  • 11. Criteria for 100% Complete Profile
    • Current Position
    • Profile Summary
    • 3 or more recommendations
    • 2 prior positions
    • Profile Photo
    • Education
    • Specialties
  • 12. Profile Page
  • 13. Contacts Page
  • 14. Adding Contacts Contacts -> Add Connections People not in LinkedIn
  • 15. Groups Page
  • 16. Signing up for Groups Groups -> Group Directory -> Select your group(s)
  • 17. Start a Discussion My groups -> Start a discussion -> Discussions
  • 18. JOB Search
  • 19. Post a Job Groups -> Jobs -> Post a job
  • 20. Inbox
  • 21. Find a Company
  • 22. Linked In: Caution !!!
    • LinkedIn doesn’t replace face-to-face networking
      • It’s a step towards meaningful dialog
    • Be aware of “netiquette”
      • Request 1 st degree contacts to introduce you
      • If in doubt, review Netmanners.com
    • Manage your online profile
      • Don’t post anything you don’t want potential employers to see!
      • “ Google” your name and clean up digital dirt as necessary