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Linked in guide_digital
 

Linked in guide_digital

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LinkedIn for Beginners

LinkedIn for Beginners

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    Linked in guide_digital Linked in guide_digital Presentation Transcript

    • Best Practices To Maximize Linkedin Nancy Freeman-Roche Darrel Druckman 2010 Carl Gessman-Tom Wiebrecht 2011
    • Why use LinkedIn?
      • Business and Career Focused Social Network
        • Effective “tool” for job seekers, career changers, employers and recruiters
        • Builds your professional profile and personal brand
        • More than 65,000,000 (120 Million Members as of 10/31/11 + and growing)
        • New imperative to present your professional skills as attractively as possible
      • Make Yourself Searchable
        • Build and promote your expertise
        • Google indexes LinkedIn profiles
        • Provides a Personal URL link
    • Other Advantages of LinkedIn
      • Hiring Managers and Recruiters
        • Companies often look at Linkedin first when going beyond a resume
        • Employers, HR staff and recruiters Google a job seeker by name, your Linkedin profile will appear in the results (Cost and more effective)
      • Used as part of daily business routine
        • Connect for industry advice
        • Sales connections
        • Build professional networks
    • Still More Advantages
      • Access and introduction to the “hidden job” market
        • More than 80% of all jobs found via networking
      • Take cold contacts to warm
        • 2 nd Level connections to 1 st level (3 rd to 2 nd )
        • Build your 3 rd Level - 3 degrees of separation
      • Overcome fears of (on-line) networking
        • You’re reaching peers who want to be connected
        • LinkedIn 101 Webinar: Wednesdays 1 PM
        • New User Guides
    • Conducting A Job Search / Career Change
      • Use the Companies Tab
        • Type in Company Name or Keyword
        • Shows employee listing also identifying anyone in your network who works there / used to work there / is connected to someone who does work there
      • Current employees / Promotions or Changes / New Hires / Recent Departures
      • Understand the dynamics of your market
        • Where your peers are working?
        • Where people at a company came from?
        • Where people from a company go next?
        • Is a company hiring – When and how often?
      • Target Companies
        • By industry, geography, company website, job postings
        • Join associated groups
      • Reach the Hiring Manager - Look for 2nd & 3 rd degree connections
      • Prepare for interviews - Research companies and people
      • Join Groups
    • Conducting A Discreet Job Search
      • Make your status visible only to your connections
      • Don’t add anything on your search in “What are you working on” section
      • Adjust your contact settings to set what opportunities you are open to receiving
      • Hide your connections list
      • Set profile status / update notification is turned off
      • Don’t display group logos
    • LinkedIn Home Page
    • Profile Page Tabs / Drop Downs
      • Profile
        • Edit - Can also be edited under settings tab
        • View
        • Recommendations
      • Post an update – what are you working on?
      • Contacts
        • My Contacts
        • Imported
        • Network Statistics
        • Add Contacts
      • Groups Over 500,000 groups
        • My Groups
        • Following
        • Groups Directory
        • Create A Group
      • Jobs
        • Find Jobs
        • Advance Search
      • Inbox
        • View Received Messages
        • Sent Messages
        • Archived Messages
        • Compose Message
    • Profile – Edit fields by going to Edit Profile drop down screen
      • Professional Headline -
      • Photo
      • Post An Update – what are your working on?
      • Public Profile - Personal URL
      • Recommendations
      • Member visibility
      • Twitter settings
      • Connections
      • Websites
      • Your Public Profile URL
      • Summary
      • Education
      • Applications – slide share, blog link, etc
      • Choose privacy settings
      • Save a PDF copy
    • Adjust Settings
      • Personal Information
        • Name, Location / Email Address / Password /
      • Privacy
        • Research Surveys
        • Connections Browse
        • Profile Views
        • Viewing Profile Photos
        • Profile & Status Updates
      • My Network
      • Email Notifications
        • Contact Settings / Receiving / Invitations
      • Home Page Settings
        • Manage Updates by connections / by type
      • RSS
      • Groups
        • Invitation Filtering / Order & Display
    • Criteria for 100% Complete Profile
      • Current Position
      • Profile Summary
      • 3 or more recommendations
      • 2 prior positions
      • Profile Photo
      • Education
      • Specialties
    • Profile Page
    • Contacts Page
    • Adding Contacts Contacts -> Add Connections People not in LinkedIn
    • Groups Page
    • Signing up for Groups Groups -> Group Directory -> Select your group(s)
    • Start a Discussion My groups -> Start a discussion -> Discussions
    • JOB Search
    • Post a Job Groups -> Jobs -> Post a job
    • Inbox
    • Find a Company
    • Linked In: Caution !!!
      • LinkedIn doesn’t replace face-to-face networking
        • It’s a step towards meaningful dialog
      • Be aware of “netiquette”
        • Request 1 st degree contacts to introduce you
        • If in doubt, review Netmanners.com
      • Manage your online profile
        • Don’t post anything you don’t want potential employers to see!
        • “ Google” your name and clean up digital dirt as necessary