Capabilities Wehringerandco

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Wehringer & Company provides services that become an extension to your marketing department, allowing you more time to focus on your company\'s core business activities. With an abundance of marketing knowledge on an international platform, Wehringer & Company can deliver a complete solution that will exceed your specific needs. Unlike other consultancies that cost you money, Wehringer & Company has the creativity that will look at ways of growing your business from a marketing perspective, giving you that competitive edge. Our programs and services use breakthrough-marketing techniques to reach your highest potential markets. We help you build smaller, focused, sustained, and high value campaigns to these best prospects – avoiding the costs and inefficiencies of “shotgun” marketing.

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Capabilities Wehringerandco

  1. 1. Wehringer and Company Capabilities StatementUsing the right marketing channel to be in front of your target audience Tracy A. Wehringer Wehringerandco.com Phone: 609.802.9147
  2. 2. Executive Summary • We provide services that become an extension to your marketing department, allowing you time to focus on your companies core business activities • We deliver a complete solution that will exceed your specific goals, within your timeframe and within your budget. • Our programs and services use breakthrough-marketing techniques to reach your highest potential markets. • We help you build smaller, focused, sustained, and high value campaigns to these best prospects – avoiding the costs and inefficiencies of “shotgun” marketing.
  3. 3. From out clients… Tracy’s possess the unique ability to quickly embrace a company’s strategic vision and is a master at developing and implementing a new go to my market strategy. A few of the projects that I worked on with Tracy included the following: long and short term business strategies, development and execution of our company’s new website, development of marketing collateral, and thought-leadership on other projects. Tracy was instrumental in managing all of these projects from start to finish, within my time constraints and within my budget requirements. Tracy and her team always bring a fantastic sense of dedication, intelligence and a positive attitude to every assignment that they are deployed on. If your company is looking for a firm that is tenacious and will fully comprehend your strategic goals, and has the intelligence and business savvy to achieve them then I strongly recommend that you speak with Tracy directly and hire her firm. You will be thrilled with the results, especially if the goals include driving profitable revenue” Gary Dobel, CEO, Physician’s Billing Alternative
  4. 4. What does your brand say? • At the beginning of any lead generation and marketing effort, is the message. • Does your solutions embrace the needs of its target audiences? • Do the words; the tone; and the context of what’s written allow prospects to engage further with you? • Does your brand resonate with your prospects? • What is your value proposition and your differentiation? • These and other issues need to be addressed via conversation with you. If during our initial discovery efforts we find additional market research is needed, we will recommend that.
  5. 5. Who is your target audience? • Research and understanding of the persona’s that make up your target audience. • What blogs does your target audience read? • What groups are they associated with in LinkedIn and other social networks? • What events do they usually attend? • Does your current marketing get in front of your target audience? • For targeted, lower cost marketing, persona understanding is the keys to success.
  6. 6. Marketing ApproachOutbound Marketing Inbound Marketing• Inside Sales • SEO• Telemarketing • Pay per click• Tradeshows • Blogging / Vlog• Seminars • Social Media / Buzz• Print Advertising • Targeted Landing Pages• Direct mail/email • Marketing Analytics
  7. 7. Marketing Goals• Today, the goal of your marketing plan needs to be to “get found” by prospects when they are looking, not “get in their face” when they are not looking.• Our Marketing approach is designed with the following objectives: – Increase your top-of-mind awareness towards key target audiences – Generate increased digital visits to your website – Complement current marketing efforts – Increase conversions; a defined action on your website/landing pages – Provide ongoing marketing ideas/campaigns to engage target audiences and generate leads
  8. 8. My Advantage for Your Solution• On the Internet, a smaller firm can out-market a larger firm.• Size of budget and number of employees is less relevant.• David can beat Goliath, if he is smart about using the Internet and Social Media. – Retention vs. Acquisition
  9. 9. Content/Marketing Plan Elements• A deep dive into understanding who your audiences are and where they obtain information on your solutions.• An understanding of your target profiles, including demographics, interests, pain points, the type of content they prefer to consume, how they discover content, how and where they access content.• A determination on how your content can stand out. What will attract your target audience and make them come back for more? How does your content satisfy your prospects’ needs? How will you be differentiated?• Aligning your content to your business objectives. How will the content be leveraged for lead generation? Our content plan will include techniques that make your content contribute to your SEO as well as lead generation and nurturing objectives.• A review of your current content assets; and then a determination on what content can be rewritten, and what new content is needed to support your lead generation objectives (i.e. white papers, case studies, website copy, videos, podcasts, blogs)
  10. 10. Lead Nurturing• Lead Nurturing is a systematic process for regulating the flow of leads between marketing and sales. The science behind selling says everyone engages in a series of steps before making a purchase: – Defining a problem that needs to be solved – Educating about potential solutions to the problem – Determining the appropriate course of action to solve the problem.• What is described above is called the buying cycle. Lead nurturing helps companies maintain a continuous dialogue with potential customers during the buying cycle.
  11. 11. Thank youBlog: wehringerandco.wordpress.com Website: www.wehringerandco.com Email: tracy@wehringerandco.com

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