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Pass it Back! Kid Apps on Grown-Up Devices

by Creative Strategist and Producer of Engaging Cross-Platform Experiences  at PBS (Public Broadcasting Service) on Apr 02, 2010

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The "pass-back effect" -- when parents hand their mobile device to kids in the backseat or whenever they're on-the-go -- creates unique challenges to optimize kid-friendly mobile apps and educational ...

The "pass-back effect" -- when parents hand their mobile device to kids in the backseat or whenever they're on-the-go -- creates unique challenges to optimize kid-friendly mobile apps and educational opportunities within the constraints of devices designed for grown-ups. Kids' media industry pros discuss challenges & solutions for this diverse & growing niche audience.

Presented at SXSW Interactive 2010.

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  • rawapps RawApps.com at RawApps.com Thank you so much sharing this presentation. I'm anxious to see the what the 2010 Inintial Observations report has to say but even more interested in seeing what role the iPad will play in all of this. We've seen how the smaller size of the iPhone has a lot to do with the engagement for a toddler because they can hold it without any assistance. It'll be interesting to see how that changes with a device that offers a far more immersive experience but much larger in size. 4 years ago
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Pass it Back! Kid Apps on Grown-Up Devices Pass it Back! Kid Apps on Grown-Up Devices Presentation Transcript