The days of building a "website" are over. We are full-fledged application designers, the web is merely our front-end. The increasing complexity of application development is causing our various disciplines to converge, with designers dabbling in front-end code and developers working through interaction paradigms. Though the scope of our work and particular roles continues to increase, excellent communication remains the key to success. Tom Watson will discuss principles that will help bridge this gap so you can create simple and beautiful web applications.