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Social Media Club Dallas - November 2009
 

Social Media Club Dallas - November 2009

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Tim Walker's presentation, "Prof. Drucker Would Like a Word with You about Your Social Media Strategy," delivered 19 November 2009 at the Social Media Club of Dallas meeting held at Moroch Partners.

Tim Walker's presentation, "Prof. Drucker Would Like a Word with You about Your Social Media Strategy," delivered 19 November 2009 at the Social Media Club of Dallas meeting held at Moroch Partners.

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    Social Media Club Dallas - November 2009 Social Media Club Dallas - November 2009 Presentation Transcript

    • Prof. Drucker Would Like a Word . . . Tim Walker @Hoovers @Twalk
    •  
    •  
    •  
    •  
    •  
    •  
      • Surface = different
      • Core = same
    •  
      • “ The purpose of a business is to create a customer.”
      • 1. Create a customer.
      • 2. Build enterprise value.
      • 3. Differentiate.
      • 4. Short term / long term.
      • Core questions
      • Social
    • The ecosystem evolves.
    • . . . Ops Sales Mktg.
    • IT . . . Ops Sales Mktg.
    • IT . . . Ops Sales Mktg.
    • IT . . . Ops Sales Mktg.
    • $$ IT . . . Ops Sales Mktg.
    • $$ IT . . . Ops Sales Mktg.
    •  
    • Two Modes
    •  
    • A world of knowledge
    • The emotive social Web
      • Awareness of brand, product, etc.
      • Sentiment
      • Narrative
      • . . .
    •  
    •  
    •  
    • Essentials
      • Iterate.
      • Be authentic.
      • Have conversations.
      • Know the goal.
    • Mindset
      • Hear the TRUTH.
      • Find / serve AUDIENCE.
      • “ How can I be of use?”
    • Fodder
      • Platforms.
      • Entrepreneurial strategies.
      • R.O.I.
      • Play + discovery.
      • Compliance.
      • Institutional inertia.
    •  
      • I’d love to hear from you.
      • [email_address]
      • @Hoovers
      • @Twalk
    •  
    •  
    • A: Entrepreneurial Strategies
      • Being “Fustest with the Mostest”
      • “ Hitting Them Where They Ain’t”
      • Ecological niches
      • Changing values & characteristics
    • 1: “Fustest” / “Mostest”
    • 1: “Fustest” / “Mostest”
    • 2: “Where They Ain’t”
      • Creative imitation
      • Entrepreneurial judo
    • 3: Ecological niches
      • Toll-gate – Alcon, Google
      • Specialty-skill – records management
      • Specialty-market – casino suppliers
    • 4: Values & Characteristics
      • Create utility – Lenox bridal registry
      • Pricing – Gillette (price per shave)
      • Adapt to customer reality – McC.’s reaper
      • Deliver value – as defined by the customer
    • B: Windows of Opportunity
    • 1: Strange success / failure
    • 1: Strange success / failure
    • 2: Incongruities
    • 2: Incongruities
    • 3: Process needs
    • 3: Process needs
      • Self-contained process
      • Weak / missing link
      • Clear objectives
      • Clear specifications
      • “ There ought to be a better way.”
    • 3: Process needs
    • 4: Structural change
    • 4: Structural change
    • 5: Demographic change
    • 5: Demographic change
    • 6: Changed meaning
    • 6: Changed meaning
    • 7: New knowledge