New-School Social Media Meets Old-School Business Goals

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Tim Walker's presentation at the Inbound Marketing Summit in Boston on 8 October 2009 explained how social media tools are sending companies back to the fundamentals of business: creating customers by delivering value on the customers' terms.

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New-School Social Media Meets Old-School Business Goals

  1. 1. Old-School Meets New-School Tim Walker @Hoovers @Twalk
  2. 2. Surface = different Core = same
  3. 3. 1. Create a customer. 2. Build enterprise value. 3. Short term / long term.
  4. 4. Core questions Social
  5. 5. “How can I be of use?”
  6. 6. I’d love to hear from you. twalker@hoovers.com @Hoovers @Twalk

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