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New-School Social Media Meets Old-School Business Goals

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Tim Walker's presentation at the Inbound Marketing Summit in Boston on 8 October 2009 explained how social media tools are sending companies back to the fundamentals of business: creating customers by ...

Tim Walker's presentation at the Inbound Marketing Summit in Boston on 8 October 2009 explained how social media tools are sending companies back to the fundamentals of business: creating customers by delivering value on the customers' terms.

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    New-School Social Media Meets Old-School Business Goals New-School Social Media Meets Old-School Business Goals Presentation Transcript

    • Old-School Meets New-School Tim Walker @Hoovers @Twalk
    •  
      • Surface = different
      • Core = same
    •  
    •  
      • 1. Create a customer.
      • 2. Build enterprise value.
      • 3. Short term / long term.
      • Core questions
      • Social
    •  
    •  
    •  
    •  
      • “ How can I be of use?”
    •  
      • I’d love to hear from you.
      • [email_address]
      • @Hoovers
      • @Twalk