WEB 3.0: SOCIALLY VOICED CO-CREATION

WEAVING WEB 2.0… Web 2.0 User Generated Content Wikis + Widgets Social Networks Wi-Fi + Touch Screen

… WITH A GLOBAL CONSCIENCE + VOICE User Generated Content Consumer Defined Products Flexible C-friendly Inventory Wi-Fi + Touch Screen Social Networks + SEMANTICS Carbon Conscience Wikis + Widgets Voice Applications WEB 3.0 Socially Voiced Co-Creation

CREATING COMMON WEALTH

Consumers earn for:

Recommending LOW Carbon Footprint products and services to their social networks

Co-creating more energy efficient products, services and business models

Engaging closer with corporate green initiatives

Companies earn through:

Tax incentives and tradeable carbon credits for maintaining appropriate inventory and reducing wastage and energy inefficiencies (data storage, shipping fuel etc.)

C-friendly advertising models

Engaging closer with consumer conscience

Consumption demand and supply needs are communicated, collated and controlled via VOICE Wikis.

Over and under stock is reduced => increased efficiencies

BREAKING ADVERTISING PARADIGMS: the past TUG OF WAR Company Web 1.0: Transaction PUSH

BREAKING ADVERTISING PARADIGMS: the past + present TUG OF WAR Company Web 1.0: Transaction Company + Consumer Responsibilities Web 2.0: Transformation PUSH PUSH PULL PULL

FOR ADVERTISING’S IMPROVED ROI: the future Web 3.0: TELE-COOPERATION COMPANY / ORGANISATION

CONVERSATION

CARBON CONSCIENCE

CONSUMER DEFINED P+S

CO-CREATION

CLEVER INVENTORY CONTROL

Social Suggestions SOUNDWEBS

THE INTERFACE Desktop PC Wi-Fi Notebook Mobile Phone

TABLET SPECIFICATIONS (TWAIN UTOPIA)

Designed by Dream Team (Jonathan Ive, Makoto Saito + Matias Duarte)

Intel® Core™ 2 Duo Processor L7400 (2.5 GHz)

Speak Anywhere® Audio Technology

WriteTouch™ technology

Integrated Wireless Connectivity + router

13.8" High Resolution SXGA+ Display

Desktop Docking solutions with Convertible Keyboard or FlexDock

Full Apple Mac® OS

Optional Embedded Mobile Broadband (CDMA EVDO)

Advanced Security Features

Limited mobility Screen too small Superfluous keyboard

THE TECHNOLOGY R E F I N E R Y Best of Breed Inputs WEB 3.0 Organic Solutions

THE TIMELINE Market / Brand Value The Internet’s Growth Curve 2005 Web 1.0 B2C + B2B 1990s The best thing about the Web are all our unknowns… The innovations of many… The leaps of faith… From the enterprising and their investors… To build visions of Brave New Webs… Search Engines Browsers E-Pays EIPs

THE TIMELINE ? From here to infinity… Market / Brand Value Web 2.0 The Internet’s Growth Curve Video Social Networks (e.g., You Tube Sector Social Networks (e.g., MySpace Bebo, Facebook) VOIP Applications P2P Telephony Networks (e.g., Skype) 2005 Web 1.0 Advertising SEOs Tag, Track + Blog Software WiKis Carbon Trusts B2C + B2B B2NETWORK 1990s Games (e.g., World of Warcraft) Search Engines Browsers E-Pays EIPs

THE TIMELINE Market / Brand Value Web 2.0 The Internet’s Growth Curve Video Social Networks (e.g., You Tube Sector Social Networks (e.g., MySpace Bebo, Facebook) VOIP Applications Content Co-Creators P2P Telephony Networks (e.g., Skype) 2005 Web 1.0 Web 3.0 2008 Advertising SEOs Online C-efficiency Trading Tag, Track + Blog Software WiKis Carbon Trusts Holistic Advertising Applications B2C + B2B B2NETWORK B2C2B 1990s Games (e.g., World of Warcraft) Search Engines Browsers E-Pays EIPs SEMANTIC SYNERGY APPS

TALKING NUMBERS WORK IN PROGRESS ? ? ? ? ? Total Revenues (EUR m) abc, def abc, def abc, def abc, def abc, def Total abc, def abc, def abc, def abc, def abc, def abc, def SMS / MIM share abc, def abc, def abc, def abc, def abc, def abc, def Online referrals abc, def abc, def abc, def abc, def abc, def abc, def Advertising sponsorship Secondary Revenues abc, def abc, def abc, def abc, def abc, def Total abc, def abc, def abc, def abc, def abc, def abc, def Publishing income abc, def abc, def abc, def abc, def abc, def abc, def Consulting fees abc, def abc, def abc, def abc, def abc, def abc, def Membership subscription Primary Revenues REVENUES Total (EUR m) 2012 2011 2010 2009 2008 5 YEAR FORECAST 2012 Profitability: RoA (%) 0 1.2 60 20 40 80 100 10 20 30 80 300 400 500 US EUR = =

ASIA

PACIFIC

No. of Users (millions)

WHAT ARE WE WAITING FOR? User Generated Content Consumer Defined Products Flexible C-friendly Inventory Wi-Fi + Touch Screen Social Networks Carbon Conscience Wikis + Widgets Voice Applications WEB 3.0 Socially Voiced Co-Creation