2 cultural context
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2 cultural context






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    2 cultural context 2 cultural context Presentation Transcript

    • Cultural context
    • What is culture? Functional Social phenomenon Prescriptive Acquired Arbitrary Leading values Durable
    • Edward T. HALL Edward Twitchell Hall, Jr. (May 16, 1914 – July 20, 2009) was an American anthropologist and cross- cultural researcher. He is remembered for developing the concept of Proxemics, a description of how people behave and react in different types of culturally defined personal space. High context – low context cultures
    • CONTEXT High context  In a high-context culture, there are many contextual elements that help people to understand the rules. As a result, much is taken for granted.  This can be very confusing for person who does not understand the unwritten rules of the culture. Low context  In a low-context culture, very little is taken for granted. Whilst this means that more explanation is needed, it also means there is less chance of misunderstanding.
    • High–low context cultures
    • TIME Monochronic time  M-Time means doing one thing at a time. It assumes careful planning and scheduling and is a familiar Western approach that appears in disciplines such as time management. Polychronic time  In Polychronic cultures, human interaction is valued over time and material things, leading to a lesser concern for getting things done -- they do get done, but more in their own time.
    • Monochronic-Polychronic cultures Polychronic people tend also to be high context.Monochronic peopletend also to be lowcontext.
    • SPACE High territoriality  Some people are more territorial than others with greater concern for ownership. They seek to mark out the areas which are theirs and perhaps having boundary wars with neighbors. Low territoriality  People with lower territoriality have less ownership of space and boundaries are less important to them. They will share territory and ownership with little thought.
    • High-Low territorialityPeople high territoriality tendalso to be low context People with low territoriality tend also to be high context.
    • So what?When working across cultures, pay attention to“high” and “low” cultures through the actions of others.