Transparency, Engagement and
Showcasing Impact Online
A perspective from Greatnonprofits.org –
the Yelp for Nonprofits
Hurricane Katrina & How We Started
A Citizen Feedback Tool for Nonprofits
• 1.8mm Nonprofit & project profiles
• >5,500 US City & Issue Pages
• ~200,000 revi...
Content syndication partnerships across nonprofit
information platforms to audience of 20million
Open Syndication of Conte...
Samples of How your reviews are syndicated…
Getting Started : Complete Profile
Add:
• Logos
• Website
• Social
sites
Add:
Your
mission
statement
Add
Photos
Videos
Add...
INVITE REVIEWS
1 2 3
Getting Started : Invite Reviews
Sample Outreach: Email
Sample Outreach: Your Website
Sample Outreach: Press
Sample: Social Media & Marketing
Lessons Learned
Feedback needs to be easy, fast
and inexpensive to collect
Feedback needs to be easy to
understand - for...
Why Reviews Matter
92% of consumers
trust
recommendations
from friends &
family
A one-star
improvement on
Yelp leads to a ...
Social Media &
Marketing Guide…
Guides will be emailed; you can also
get a free copy of the guide below:
Click here: http:...
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Transparency, Engagement and Showcasing Impact Online - America's Charities User Conference

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Our VP of marketing, Tara Verner, recently spoke at an America's Charities pannel on “Leveraging Charity Validators”. In this working session we gave real hands-on guidance to members on how to engage their stakeholders to rate their organization, strategies for success and how to deal with reviews. Basically how to be transparent, increase engagement and showcase impact online.

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Transparency, Engagement and Showcasing Impact Online - America's Charities User Conference

  1. 1. Transparency, Engagement and Showcasing Impact Online A perspective from Greatnonprofits.org – the Yelp for Nonprofits
  2. 2. Hurricane Katrina & How We Started
  3. 3. A Citizen Feedback Tool for Nonprofits • 1.8mm Nonprofit & project profiles • >5,500 US City & Issue Pages • ~200,000 reviews • >20,000 Nonprofits
  4. 4. Content syndication partnerships across nonprofit information platforms to audience of 20million Open Syndication of Content
  5. 5. Samples of How your reviews are syndicated…
  6. 6. Getting Started : Complete Profile Add: • Logos • Website • Social sites Add: Your mission statement Add Photos Videos Add Impact statements Invite Reviews Add Badges to your site; marketing
  7. 7. INVITE REVIEWS 1 2 3 Getting Started : Invite Reviews
  8. 8. Sample Outreach: Email
  9. 9. Sample Outreach: Your Website
  10. 10. Sample Outreach: Press
  11. 11. Sample: Social Media & Marketing
  12. 12. Lessons Learned Feedback needs to be easy, fast and inexpensive to collect Feedback needs to be easy to understand - for everyone Feedback needs to be dynamic, and part of continuous management improvement Feedback should not be edited Feedback should be public
  13. 13. Why Reviews Matter 92% of consumers trust recommendations from friends & family A one-star improvement on Yelp leads to a 9% increase in revenue 70% of consumers trust online reviews as much as personal recommendations Source: Nielson
  14. 14. Social Media & Marketing Guide… Guides will be emailed; you can also get a free copy of the guide below: Click here: http://slidesha.re/1dyOW4l Email: tara@greatnonprofits.org Or Visit: greatnonprofits.org Other information: Greatnonprofits.org @GreatNonprofits

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