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Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
Social Media Project: Group 33
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Social Media Project: Group 33

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Transcript

  • 1. Umpires Media Social Media Project Group 33 Members: Tom Ventura Bethany Drab Katrina Brintzenhoff
  • 2. Company Overview ●  Searching to be #1 providing source for all of the rules of the game ●  All video content ●  Same understanding for both players and officials ●  Building block for all ●  Easy to download onto your smartphone and iPad
  • 3. Goals ●  Easy for all users ●  Fun for kids to learn, with rules quizzes ●  Being the leading source for all athletes and officials worldwide ●  Helping the youth ●  To have less parents getting involve with the calls
  • 4. “No competitor offers a comparable value proposition.” Strengths: ●  Complete rule set ●  Instant access on demand ●  Superior quality
  • 5. ●  Awareness ●  Price ●  Perception Weaknesses
  • 6. ●  Range of delivery channels ●  Global interest ●  MLB endorsements ●  Product innovation Opportunities
  • 7. ●  Competition ●  Lack of revenue Threats
  • 8. YOU make the Call Consumer Behavior Culture ●  Explained in real time, in your language
  • 9. YOU make the Call Consumer Behavior Social ●  Membership group ●  Fan clubs build community ●  Influence of family and location
  • 10. YOU make the Call Consumer Behavior Technology ●  Instant connection Through your digital device ●  Mobile apps ●  Social media
  • 11. “Heavy-Knowledge” ➢  Lifelong Baseball Fans ➢  Grown up around baseball ➢  “Older Generation” “Light-Knowledge” ➢  Youth Baseball leagues ➢  “General Interest” in baseball, enjoy watching baseball ➢  Young Athletes looking to build up knowledge base Customer Segmentation
  • 12. ➢  “Light Knowledge” is our target market, ➢  Bulk of marketing towards, general interest users ➢  Most willing to learn new things about baseball ➢  “Heavy Knowledge” already have such a broad knowledge base, may not want to pay to learn new things Target Marketing
  • 13. ➢  No physical locations to sell ○  All virtual interaction ➢  Must have smartphone & cell service to use app ➢  Competitors ○  Baseball-almanac.com ○  Mlb.com ○  Official-rules.org ○  UmpireTeacher.com ○  Ruleball.com ➢  Incomplete ○  Not all rules ○  Highly fragmented ➢  Inferior ○  Low quality ○  No social media use ➢  Inaccessible ○  Not easily searchable ○  Not mobile Positioning Analysis
  • 14. ➢  Product ○  “You Make the Call” app ○  Rules and understanding ○  Uses Sports Information Management System (SIMS) ➢  Price ○  Free now ○  $4.99 ➢ Place ○  iTunes AppStore ○  Google Play Store ○  Blackberry App World ○  Windows Marketplace ○  Educational Partners ○  Baseball Venues ➢  Promotion ○  Social Media ○  Representatives ○  Features MLB Players Positioning Analysis Marketing Mix
  • 15. Marketing Strategies ●  Social media ○  Searches ○  Hashtags ○  Contests ○  Person controlling Facebook & Twitter accounts ●  Representatives at Baseball events ○  Hand out flyers ○  Information booth ○  Games with prizes ●  Featured MLB player
  • 16. Sources: ●  http://galleryhip.com/baseball-field-grass.html ●  http://downloadsquad.switched.com/2007/11/07/fans-shafted-as-major-league-baseball-revokes- drm-licenses/ ●  http://background-pictures.vidzshare.net/baseball-grass-background/wallzoa.com*wp- content*uploads*2013*05*baseball-grass-background.jpg/

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