Umpires Media
Social Media Project
Group 33
Members:
Tom Ventura
Bethany Drab
Katrina Brintzenhoff
Company Overview
●  Searching to be #1
providing source for all
of the rules of the game
●  All video content
●  Same unde...
Goals
●  Easy for all users
●  Fun for kids to learn, with
rules quizzes
●  Being the leading source
for all athletes and
...
“No competitor offers a comparable
value proposition.”
Strengths:
●  Complete rule set
●  Instant access on
demand
●  Supe...
●  Awareness
●  Price
●  Perception
Weaknesses
●  Range of delivery
channels
●  Global interest
●  MLB endorsements
●  Product innovation
Opportunities
●  Competition
●  Lack of revenue
Threats
YOU make the Call
Consumer Behavior
Culture
●  Explained in real
time, in your
language
YOU make the Call
Consumer Behavior
Social
●  Membership group
●  Fan clubs build
community
●  Influence of family
and loc...
YOU make the Call
Consumer Behavior
Technology
●  Instant connection
Through your
digital device
●  Mobile apps
●  Social ...
“Heavy-Knowledge”
➢  Lifelong Baseball Fans
➢  Grown up around
baseball
➢  “Older Generation”
“Light-Knowledge”
➢  Youth B...
➢  “Light Knowledge” is our target
market,
➢  Bulk of marketing towards,
general interest users
➢  Most willing to learn n...
➢  No physical locations to sell
○  All virtual interaction
➢  Must have smartphone & cell service
to use app
➢  Competito...
➢  Product
○  “You Make the Call” app
○  Rules and understanding
○  Uses Sports Information
Management System
(SIMS)
➢  Pr...
Marketing Strategies
●  Social media
○  Searches
○  Hashtags
○  Contests
○  Person controlling Facebook & Twitter
accounts...
Sources:
●  http://galleryhip.com/baseball-field-grass.html
●  http://downloadsquad.switched.com/2007/11/07/fans-shafted-a...
Social Media Project: Group 33
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Social Media Project: Group 33

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Social Media Project: Group 33

  1. 1. Umpires Media Social Media Project Group 33 Members: Tom Ventura Bethany Drab Katrina Brintzenhoff
  2. 2. Company Overview ●  Searching to be #1 providing source for all of the rules of the game ●  All video content ●  Same understanding for both players and officials ●  Building block for all ●  Easy to download onto your smartphone and iPad
  3. 3. Goals ●  Easy for all users ●  Fun for kids to learn, with rules quizzes ●  Being the leading source for all athletes and officials worldwide ●  Helping the youth ●  To have less parents getting involve with the calls
  4. 4. “No competitor offers a comparable value proposition.” Strengths: ●  Complete rule set ●  Instant access on demand ●  Superior quality
  5. 5. ●  Awareness ●  Price ●  Perception Weaknesses
  6. 6. ●  Range of delivery channels ●  Global interest ●  MLB endorsements ●  Product innovation Opportunities
  7. 7. ●  Competition ●  Lack of revenue Threats
  8. 8. YOU make the Call Consumer Behavior Culture ●  Explained in real time, in your language
  9. 9. YOU make the Call Consumer Behavior Social ●  Membership group ●  Fan clubs build community ●  Influence of family and location
  10. 10. YOU make the Call Consumer Behavior Technology ●  Instant connection Through your digital device ●  Mobile apps ●  Social media
  11. 11. “Heavy-Knowledge” ➢  Lifelong Baseball Fans ➢  Grown up around baseball ➢  “Older Generation” “Light-Knowledge” ➢  Youth Baseball leagues ➢  “General Interest” in baseball, enjoy watching baseball ➢  Young Athletes looking to build up knowledge base Customer Segmentation
  12. 12. ➢  “Light Knowledge” is our target market, ➢  Bulk of marketing towards, general interest users ➢  Most willing to learn new things about baseball ➢  “Heavy Knowledge” already have such a broad knowledge base, may not want to pay to learn new things Target Marketing
  13. 13. ➢  No physical locations to sell ○  All virtual interaction ➢  Must have smartphone & cell service to use app ➢  Competitors ○  Baseball-almanac.com ○  Mlb.com ○  Official-rules.org ○  UmpireTeacher.com ○  Ruleball.com ➢  Incomplete ○  Not all rules ○  Highly fragmented ➢  Inferior ○  Low quality ○  No social media use ➢  Inaccessible ○  Not easily searchable ○  Not mobile Positioning Analysis
  14. 14. ➢  Product ○  “You Make the Call” app ○  Rules and understanding ○  Uses Sports Information Management System (SIMS) ➢  Price ○  Free now ○  $4.99 ➢ Place ○  iTunes AppStore ○  Google Play Store ○  Blackberry App World ○  Windows Marketplace ○  Educational Partners ○  Baseball Venues ➢  Promotion ○  Social Media ○  Representatives ○  Features MLB Players Positioning Analysis Marketing Mix
  15. 15. Marketing Strategies ●  Social media ○  Searches ○  Hashtags ○  Contests ○  Person controlling Facebook & Twitter accounts ●  Representatives at Baseball events ○  Hand out flyers ○  Information booth ○  Games with prizes ●  Featured MLB player
  16. 16. Sources: ●  http://galleryhip.com/baseball-field-grass.html ●  http://downloadsquad.switched.com/2007/11/07/fans-shafted-as-major-league-baseball-revokes- drm-licenses/ ●  http://background-pictures.vidzshare.net/baseball-grass-background/wallzoa.com*wp- content*uploads*2013*05*baseball-grass-background.jpg/

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