Cross Culture Communication


Published on

effective business communication

Published in: Education, Technology, Business
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Cross Culture Communication

  2. 2. <ul><li>“ The reasonable person adapts himself to the world, while the unreasonable one persists in trying to adapt the world to himself” </li></ul>
  3. 3. What is a culture? Culture is the &quot;lens&quot; through which you view the world. It is central to what you see, How you make sense of what you see, How you express yourself .
  4. 4. Four Fundamental Patterns of Cultural Difference What is different? <ul><li>Communication Styles </li></ul><ul><li>Attitudes toward conflicts </li></ul><ul><li>Decision making style </li></ul><ul><li>Approaches to knowing </li></ul>
  5. 5. Cross Culture Communication Intercultural Communication is the process of sending and receiving messages between people whose cultural background could lead them to interpret verbal and non-verbal signs differently.
  6. 6. Why Cross Culture Communication is important ? Globalization: Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication. <ul><ul><li>Business Opportunities </li></ul></ul><ul><ul><li>Job Opportunities </li></ul></ul><ul><ul><li>Improves the contribution of employees in a diverse workforce </li></ul></ul><ul><ul><li>Sharing of views and ideas </li></ul></ul><ul><ul><li>Talent improvisation </li></ul></ul><ul><ul><li>An understanding of diverse market </li></ul></ul>
  7. 7. High Context and Low Context Cultures High Context Culture:- Cultures that rely heavily on non-verbal and subtle situational cues in communication. Low Context Culture:- Cultures that rely heavily on words to convey meaning in communication.
  8. 8. Eye Contact In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.
  9. 9. Cont… <ul><ul><li>In USA, the cheapest, most effective way to connect with people is to look them into the eye. </li></ul></ul><ul><ul><li>Most people in Arab culture share a great deal of eye contact and may regard too little as disrespectful. </li></ul></ul><ul><ul><li>In English culture, a certain amount of eye contact is required, but too much makes many people uncomfortable. </li></ul></ul><ul><ul><li>In South Asian and many other cultures direct eye contact is generally regarded as aggressive and rude. </li></ul></ul>
  10. 10. Gesture: <ul><li>A motion of the hands, head or body to emphasize an idea or emotion. </li></ul>USA=OK JAPAN=MONEY RUSSIA=ZERO BRAZIL=INSULT
  11. 11. How can the same Gestures be treated differently in different cultures
  12. 12. Blocks to Cultural Communication 1. Ethnocentrism : Inability to accept another culture's world view; &quot;my way is the best.&quot; 2. Discrimination : Differential treatment of an individual due to minority status; actual and perceived; e.g., &quot;we just aren't equipped to .Serve people like that.&quot; 3. Stereotyping : Generalizing about a person while ignoring presence of individual difference; e.g., &quot;she's like that because she's Asian – all Asians are nonverbal.&quot;
  13. 13. 4.Cultural Blindness: Differences are ignored and one proceeds as though differences did not exist; e.g., &quot;there's no need to worry about a person's culture 5.Cultural Imposition: Belief that everyone should conform to the majority; e.g., &quot;we know what's best for you, if you don't like it you can go elsewhere.&quot; 6.Tone Difference : Formal tone change becomes embarrassing and off-putting in some cultures . Cont…
  14. 14. Improving Cross Culture Communication
  15. 15. TEN Pre-cautions in Cultural Communication <ul><li>Slow Down </li></ul><ul><li>Separate Questions </li></ul><ul><li>Avoid Negative Questions </li></ul><ul><li>Take Turns </li></ul><ul><li>Write it down </li></ul><ul><li>Be Supportive </li></ul><ul><li>Check Meanings </li></ul><ul><li>Avoid Slangs </li></ul><ul><li>Watch the humor </li></ul><ul><li>Maintain Etiquette </li></ul>
  16. 16. DEVELOPING CROSS CULTURAL COMMUNICATION SKILLS &quot;Tact is the ability to describe others as they see themselves.“ – Abraham Lincoln 
  17. 17. Skills To Overcome Differences <ul><li>Respecting Differences and Working Together </li></ul><ul><li>Building Trust Across Cultural Boundaries </li></ul><ul><li>Understanding Body Language </li></ul><ul><li>Connecting with people </li></ul>
  18. 18. Business is not a one day match Business in Today’s Scenario is not a “National Match” but is a “Olympics” , where there are International Players. Only that Individual / Company can survive which has done its homework well & developed its uniqueness.