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Cross Culture Communication

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effective business communication

effective business communication

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  • 1. CROSS-CULTURE COMMUNICATION By VENKATESAN.T
  • 2.
    • “ The reasonable person adapts himself to the world, while the unreasonable one persists in trying to adapt the world to himself”
  • 3. What is a culture? Culture is the "lens" through which you view the world. It is central to what you see, How you make sense of what you see, How you express yourself .
  • 4. Four Fundamental Patterns of Cultural Difference What is different?
    • Communication Styles
    • Attitudes toward conflicts
    • Decision making style
    • Approaches to knowing
  • 5. Cross Culture Communication Intercultural Communication is the process of sending and receiving messages between people whose cultural background could lead them to interpret verbal and non-verbal signs differently.
  • 6. Why Cross Culture Communication is important ? Globalization: Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication.
      • Business Opportunities
      • Job Opportunities
      • Improves the contribution of employees in a diverse workforce
      • Sharing of views and ideas
      • Talent improvisation
      • An understanding of diverse market
  • 7. High Context and Low Context Cultures High Context Culture:- Cultures that rely heavily on non-verbal and subtle situational cues in communication. Low Context Culture:- Cultures that rely heavily on words to convey meaning in communication.
  • 8. Eye Contact In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.
  • 9. Cont…
      • In USA, the cheapest, most effective way to connect with people is to look them into the eye.
      • Most people in Arab culture share a great deal of eye contact and may regard too little as disrespectful.
      • In English culture, a certain amount of eye contact is required, but too much makes many people uncomfortable.
      • In South Asian and many other cultures direct eye contact is generally regarded as aggressive and rude.
  • 10. Gesture:
    • A motion of the hands, head or body to emphasize an idea or emotion.
    USA=OK JAPAN=MONEY RUSSIA=ZERO BRAZIL=INSULT
  • 11. How can the same Gestures be treated differently in different cultures
  • 12. Blocks to Cultural Communication 1. Ethnocentrism : Inability to accept another culture's world view; "my way is the best." 2. Discrimination : Differential treatment of an individual due to minority status; actual and perceived; e.g., "we just aren't equipped to .Serve people like that." 3. Stereotyping : Generalizing about a person while ignoring presence of individual difference; e.g., "she's like that because she's Asian – all Asians are nonverbal."
  • 13. 4.Cultural Blindness: Differences are ignored and one proceeds as though differences did not exist; e.g., "there's no need to worry about a person's culture 5.Cultural Imposition: Belief that everyone should conform to the majority; e.g., "we know what's best for you, if you don't like it you can go elsewhere." 6.Tone Difference : Formal tone change becomes embarrassing and off-putting in some cultures . Cont…
  • 14. Improving Cross Culture Communication
  • 15. TEN Pre-cautions in Cultural Communication
    • Slow Down
    • Separate Questions
    • Avoid Negative Questions
    • Take Turns
    • Write it down
    • Be Supportive
    • Check Meanings
    • Avoid Slangs
    • Watch the humor
    • Maintain Etiquette
  • 16. DEVELOPING CROSS CULTURAL COMMUNICATION SKILLS "Tact is the ability to describe others as they see themselves.“ – Abraham Lincoln 
  • 17. Skills To Overcome Differences
    • Respecting Differences and Working Together
    • Building Trust Across Cultural Boundaries
    • Understanding Body Language
    • Connecting with people
  • 18. Business is not a one day match Business in Today’s Scenario is not a “National Match” but is a “Olympics” , where there are International Players. Only that Individual / Company can survive which has done its homework well & developed its uniqueness.
  • 19.