Internet-televisionnew business possibilities for TVchannels<br />
Evolution of content delivery measures<br />1<br />10 years ago<br />5 yearsago<br />Today<br />
Trends in television<br />Operational efficiency and accessibility of content via different measures of delivery<br />Grow...
3<br />New possibilities ofTVchannel watching<br /><ul><li>Persona computers (near 15 mln  of users in Ukraine and 60 mln ...
Smartphones (near 10 mlnof users in Russia);
TV set-top boxes (STB), media centers and game consoles;
TV setswith ability of connection to Internet (Sony, Panasonic, Samsung, LG, Phillips).</li></li></ul><li>What givesIntern...
Possibilities of implementation<br />5<br />Organization of independentInternet broadcasting;<br />Use of possibilities of...
What isCDN?<br />6<br />Source ofcontent<br />Content is transferred from the content source to CDNvideo network;<br />Loa...
Benefits ofCDN usage<br />High accessibility of content by means of reiterative redundancy of servers;<br />Highload capac...
Cloud video services<br />8<br />They are intended forshowing videoon site ofTV-channelwithout use of its infrastructure<b...
It does not require special technical knowledge</li></li></ul><li>Review of market ofCDNandcloud video services in the wor...
Example of Internet broadcasting<br />Vesti.RU (TV-channel «Россия-24»(Russia-24)<br />10<br />
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Yaroslav Gorodetsky - Internet television: new possibilities for business activities of TV-channels

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Yaroslav Gorodetsky - Internet television: new possibilities for business activities of TV-channels

  1. 1. Internet-televisionnew business possibilities for TVchannels<br />
  2. 2. Evolution of content delivery measures<br />1<br />10 years ago<br />5 yearsago<br />Today<br />
  3. 3. Trends in television<br />Operational efficiency and accessibility of content via different measures of delivery<br />Growing choice of channels and content<br />Segmentation ofaudience into smaller groups according to interests<br />Growth of interest toamateur or semiprofessional content<br />Increase ofpaying capacity of audience (24% of internet –users are ready to pay for content, source – FOM RF)<br />2<br />
  4. 4. 3<br />New possibilities ofTVchannel watching<br /><ul><li>Persona computers (near 15 mln of users in Ukraine and 60 mln of users in Russia);
  5. 5. Smartphones (near 10 mlnof users in Russia);
  6. 6. TV set-top boxes (STB), media centers and game consoles;
  7. 7. TV setswith ability of connection to Internet (Sony, Panasonic, Samsung, LG, Phillips).</li></li></ul><li>What givesInternet broadcasting toTV channel?<br />Expansion of TV channelaudience<br />Loyalty of audience (especially - atinstallation ofmobile applications) <br />Incomes from advertising on site including – inside video (pre-roll, post-roll, overlay)<br />Publicity among advertisers and operators of cable TV<br />Possibility ofsale ofpremium contentor additional services<br />4<br />
  8. 8. Possibilities of implementation<br />5<br />Organization of independentInternet broadcasting;<br />Use of possibilities of modernfree<br />resources (youtube, rutube);<br />Ordering oforganization ofinternet-broadcastingbyoutsourcing using services of CDN and/orcloud video service.<br />
  9. 9. What isCDN?<br />6<br />Source ofcontent<br />Content is transferred from the content source to CDNvideo network;<br />Load distribution system divides load between serversofCDNvideo network;<br />Content is delivered to end userfrom the nearest server.<br />Load distribution system<br />2<br />2<br />3<br />3<br />1<br />1<br />
  10. 10. Benefits ofCDN usage<br />High accessibility of content by means of reiterative redundancy of servers;<br />Highload capacity(up to 50 thdof simultaneous video translations);<br />Highspeed of accesstocontentby means of approximation of CDN servers to end users.<br />7<br />
  11. 11. Cloud video services<br />8<br />They are intended forshowing videoon site ofTV-channelwithout use of its infrastructure<br />They allow adding, removing and recording video-content for the following placement on site<br />They can be applied for creation of internet-version andlive programof TV-channel<br />Control ofshowing TV-programs and other video-content on siteis carried out viaadministrative interface:<br /><ul><li>It is used by site editor in his day-to-day activity
  12. 12. It does not require special technical knowledge</li></li></ul><li>Review of market ofCDNandcloud video services in the world andCIS<br />9<br />
  13. 13. Example of Internet broadcasting<br />Vesti.RU (TV-channel «Россия-24»(Russia-24)<br />10<br />
  14. 14. Example of Internet broadcasting (2)<br />11<br />Availability of TV channel in Internet<br />Live broadcasting ofTV channel airandthe mostimportantevents on site<br />Review of news videos and TV programs inrecordon site<br />Application for Android andiPhone/iPad with possibility ofreview ofstreaming video<br />Possibility of placement of video by televiwers<br />Result: vesti.ru site – intop5 of Russian-language news sites (more than 500000 visitors per day)<br />
  15. 15. Thank you for your attention!YaroslavGorodetskiygorod@cdnvideo.ru<br />

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