tv platforms & ott<br />Viêt Nguyen Cao<br />September 15 2011<br />
Agenda<br />Introduction: Challenges for TV service providers<br />Reliability, security, quality<br />One platform, multi...
Introduction<br />
Key trends<br />Multiple networks: broadcast, managedbroadband, Internet<br />Multiple devicesrapidlyreleased<br />Consume...
Challenges for TV service providers (2)<br />Microsoft has designed a wide set of technologies to answerthose challenges<b...
1. Reliability, Security, Quality<br />
Microsoft Mediaroom<br />Industry-leading TV software platform powering the next generation of entertainment services to c...
More than 3 dozen operator partners have deployed Mediaroom-powered TV services across 20 countries, equaling more than 7M...
New client software extends reach of TV services to Xbox, PCs, mobile and tablet devices</li></li></ul><li>LEADER IN VIDEO...
SMOOTH STREAMING<br />
Proven, widely deployed solution<br />The Americas<br />EMEA<br />APAC<br />
EXAMPLES OF OTT TECHNOLOGIES CUSTOMERS<br />
2. ONE PLATFORM, MULTIPLE NETWORKS AND MULTIPLE DEVICES<br />
Mediaroom 2.0 Overview<br />Mediaroom Service Components<br />Cloud:<br />Mediaroom service platform powers the entertainm...
Mediaroom 2.0 Value Proposition<br />Mediaroom 2.0 is the platform for operators to deliver differentiated TV & video serv...
Multi-screen services and companion scenarios in & out of the home
Content protection and performance technologies built into the platform</li></ul>Increase Service Reach<br /><ul><li>Incre...
Target consumers in & out of managed network
Expand service offerings – including over-the-top
Scalable platform, rapid deployment, strong field support</li></ul>Win & Retain Subscribers<br /><ul><li>Flexible and conf...
Great consumer experience and differentiated UX
“Must-have” features and applications
Opportunity to partner on  new experiences</li></li></ul><li>Mediaroom 2.0 – trends & DYNAMICS<br />Over the Top Services<...
3. INNOVATION AND DIFFERENTIATION<br />
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Viet Nguyen Cao - Platform Microsoft Mediaroom for IPTV. Solutions for Media streaming

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Viet Nguyen Cao - Platform Microsoft Mediaroom for IPTV. Solutions for Media streaming

  1. 1. tv platforms & ott<br />Viêt Nguyen Cao<br />September 15 2011<br />
  2. 2. Agenda<br />Introduction: Challenges for TV service providers<br />Reliability, security, quality<br />One platform, multiple networks, multiple devices<br />Innovation and differentiation<br />
  3. 3. Introduction<br />
  4. 4. Key trends<br />Multiple networks: broadcast, managedbroadband, Internet<br />Multiple devicesrapidlyreleased<br />Consumer demandisshifting<br />to non-linear content<br />To a diversity of entertainment services and content<br />Impact for TV service providers<br />Increasedcompetition<br />Cost of multiple platforms<br />Cost and time to develop applications<br />Quality of content is key<br />Need to innovate to differentiate<br />Challenges for TV service providers<br />
  5. 5. Challenges for TV service providers (2)<br />Microsoft has designed a wide set of technologies to answerthose challenges<br />Our guidingprinciples:<br />Reliability, security, quality.<br />To ensurequality of premium content and quality of service to support differentiation<br />One platform, multiple networks and devices. <br />To reducecosts, enable cross device scenarios<br />Innovation and new experiences<br />To differentiate the entertainmentexperience<br />
  6. 6. 1. Reliability, Security, Quality<br />
  7. 7. Microsoft Mediaroom<br />Industry-leading TV software platform powering the next generation of entertainment services to consumers in partnership with operators<br /><ul><li>World’s #1 IPTV platform
  8. 8. More than 3 dozen operator partners have deployed Mediaroom-powered TV services across 20 countries, equaling more than 7M subscriber households and 15M set top boxes deployed
  9. 9. New client software extends reach of TV services to Xbox, PCs, mobile and tablet devices</li></li></ul><li>LEADER IN VIDEO SECURITY: PLAYREADY<br />
  10. 10. SMOOTH STREAMING<br />
  11. 11. Proven, widely deployed solution<br />The Americas<br />EMEA<br />APAC<br />
  12. 12. EXAMPLES OF OTT TECHNOLOGIES CUSTOMERS<br />
  13. 13. 2. ONE PLATFORM, MULTIPLE NETWORKS AND MULTIPLE DEVICES<br />
  14. 14. Mediaroom 2.0 Overview<br />Mediaroom Service Components<br />Cloud:<br />Mediaroom service platform powers the entertainment cloud for operator partners<br />Mediaroom Core Services<br />(Monitoring, Management, Content ingestion, Security)<br />Mediaroom Data Service<br />Mediaroom Advertising Platform*<br />Mediaroom Presentation Framework<br />Technologies:<br />Content & video technologies built into Mediaroom<br />Networks:<br />Delivery of IP content via range of network types<br />Microsoft PlayReady<br />Microsoft <br />Silverlight<br />IIS Smooth Streaming<br />Operator-Managed QoS Network<br />Operator Best-Effort Network<br />Mobile<br />Internet<br />Screens & Experiences:<br />Mediaroom client software and APIs enable multi-screen services and companion scenarios<br />
  15. 15. Mediaroom 2.0 Value Proposition<br />Mediaroom 2.0 is the platform for operators to deliver differentiated TV & video services today<br />and the foundation for enhanced entertainment experiences in the future<br />Increase Device Reach<br /><ul><li>Single platform to offer differentiated experiences, no need to run parallel systems
  16. 16. Multi-screen services and companion scenarios in & out of the home
  17. 17. Content protection and performance technologies built into the platform</li></ul>Increase Service Reach<br /><ul><li>Increase services availability – products to reach beyond core footprint
  18. 18. Target consumers in & out of managed network
  19. 19. Expand service offerings – including over-the-top
  20. 20. Scalable platform, rapid deployment, strong field support</li></ul>Win & Retain Subscribers<br /><ul><li>Flexible and configurable platform to support unique offers & experiences in your market
  21. 21. Great consumer experience and differentiated UX
  22. 22. “Must-have” features and applications
  23. 23. Opportunity to partner on new experiences</li></li></ul><li>Mediaroom 2.0 – trends & DYNAMICS<br />Over the Top Services<br />BIG BETS & INVESTMENTS<br />Whole Home Entertainment<br />Companion Scenarios & Devices<br />
  24. 24. 3. INNOVATION AND DIFFERENTIATION<br />
  25. 25. BEST USER EXPERIENCE<br />Instant Channel Change<br />On-screen Guide<br />Video on Demand<br />DVR<br />Change channels in the blink of an eye<br />The intuitive on-screen Guide and user interface<br />Find movies and videos to watch – right now<br />Record, play, pause, rewind, and <br />fast-forward TV<br />Media Sharing<br />Multiview<br />Parental Controls<br />Remote Record<br />Connect your TV to your PC for instant access to personal media <br />See up to six different screens at one time on your television<br />Control the shows your family members can watch <br />Program your DVR from your PC or mobile phone <br />
  26. 26. ANY TIME, ANYWHERE<br />Anywhere Features<br />Anytime Features<br />Extend DVR capabilities from one TV to all the TVs in the home so you can watch recorded shows from anywhere<br />Rewind or restart currently airing program, regardless of whether the show is being recorded or the TV was switched off or tuned to another channel<br />
  27. 27. MEASURABLE IMPACT OF USER EXPERIENCE<br />« Deutsche Telekom ended 2010 with a total of 1.6 million customers for its IPTV platform(…), a growth of 81% comparedwith 2009. »<br />RapidTVNews – 25/02/2011<br />
  28. 28. Open Application Platform<br />Eco-system of 300 partners<br />On-line tools<br />Developper/Operatorconferences<br />
  29. 29. Mediaroom for MOBILE DEVICES<br />
  30. 30. Mediaroom on Xbox<br />
  31. 31. CONCLUSION<br />OTT has deeplychanged consumer habits and multiplied the sources of entertainment<br />TV service providers must:<br />Ensurereliability, security, quality, to ensure premium content<br />Seek one platform, multiple networks and devices, to control costs<br />Enable Innovation and new experience to differentiate<br />
  32. 32. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Mediaroom, Segoe font and the Microsoft Mediaroom logo are trademarks of the Microsoft group of companies in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />

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