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Eduard Akhramovych - How TV channels can earn on Internet?
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Eduard Akhramovych - How TV channels can earn on Internet?

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    Eduard Akhramovych - How TV channels can earn on Internet? Eduard Akhramovych - How TV channels can earn on Internet? Presentation Transcript

    • HOW TV-CHANNELS CAN EARN IN INTERNET
    • Statistics
      In August 2011, a search request “video” in the Google drop-out has been met 6 mlntimes, “video online” – 20 mlntimes.
    • Statistics
      Number of requests in Yandex under word “video” from June 2009 till July 2011 increased four times.
      Number of shows
      July
      July
      July
      July
    • Statistics
      ̴ 70% of Ukrainian Internet-users watch TV-programs in Internet.*
      30%
      70%
      * Data of iVOX, 2011
    • Statistics
      ̴ 50% of popular TV-materials appear in Internet within twenty-four hours*.
      Days after first performance
      * From the moment of their coming to the air
      % of TV-materials in the Internet
    • Statistics
      100% of popular TV-materials appear in Internet within a week.
      Days after first performance
      * From the moment of their coming to the air
      % of TV-materials in the Internet
    • Axiom
      An illegal content placed in Internet gives zero income to its manufacturers.
    • Expansion rate
      Annually, the audience of video content in Internet increases by 20-24%.*
      2010
      2011
      * Multimedia Research Group, 2011г.
    • Opportunity
      7,3mlnof Internet users in Ukraine are ready to buy the content. *
      * Data of iVOX, 2011
    • Practice
      The practice proves the success of operation of web-platforms, distribution channels and content monetization models in Internet.
    • Monetization models
      SUBSCRIPTION MODEL
      Subscription Video on Demand(SVoD)
      The manufacturer gets the income from Internet users by purchasing of a subscription for a month of access to media-content catalogues.
    • Monetization models
      TRANSACTIONAL MODEL
      Transactional Video on Demand(ТVoD)
      The manufacturer gets the income from Internet users for review of a video content unit.
    • Monetization models
      ADVERTISING MODEL
      AdvertisingVideo on Demand(AVoD)
      Income is obtained from advertisers. For end consumers, the content is free.
    • Concept of cooperation
    • Concept of cooperation
    • Prospects:
      - possibility to get the permanent income from Internet users for content review
    • Prospects:
      - possibility to get the permanent income from content archives
    • Prospects:
      - audience consisting of 300 mlnof Russian-speaking Internet users
    • Prospects:
      - possibility to test the content before its coming into air
    • Prospects:
      - archives and catch-up rights (demonstration of the content in Internet after its coming into air)
    • Advantages:
      - demonstration of the content to the target audience only (targeting)
    • Advantages:
      - information on watchers’ preferences (what they watch, if they watch it to the end, how they estimate it …)
    • Advantages:
      - protection of rights in Internet
    • Conclusions
      By the legal placement of the content in Internet, the manufacturer gets income at the growing market.
    • Thanks for your attention!
      Agency of Internet RightsI. Lepse av., 8Ukraine, Kiev, 03124,tel./fax: +38(044) 494 26 56www.air.io