Eduard Akhramovych - How TV channels can earn on Internet?Presentation Transcript
HOW TV-CHANNELS CAN EARN IN INTERNET
Statistics In August 2011, a search request “video” in the Google drop-out has been met 6 mlntimes, “video online” – 20 mlntimes.
Statistics Number of requests in Yandex under word “video” from June 2009 till July 2011 increased four times. Number of shows July July July July
Statistics ̴ 70% of Ukrainian Internet-users watch TV-programs in Internet.* 30% 70% * Data of iVOX, 2011
Statistics ̴ 50% of popular TV-materials appear in Internet within twenty-four hours*. Days after first performance * From the moment of their coming to the air % of TV-materials in the Internet
Statistics 100% of popular TV-materials appear in Internet within a week. Days after first performance * From the moment of their coming to the air % of TV-materials in the Internet
Axiom An illegal content placed in Internet gives zero income to its manufacturers.
Expansion rate Annually, the audience of video content in Internet increases by 20-24%.* 2010 2011 * Multimedia Research Group, 2011г.
Opportunity 7,3mlnof Internet users in Ukraine are ready to buy the content. * * Data of iVOX, 2011
Practice The practice proves the success of operation of web-platforms, distribution channels and content monetization models in Internet.
Monetization models SUBSCRIPTION MODEL Subscription Video on Demand(SVoD) The manufacturer gets the income from Internet users by purchasing of a subscription for a month of access to media-content catalogues.
Monetization models TRANSACTIONAL MODEL Transactional Video on Demand(ТVoD) The manufacturer gets the income from Internet users for review of a video content unit.
Monetization models ADVERTISING MODEL AdvertisingVideo on Demand(AVoD) Income is obtained from advertisers. For end consumers, the content is free.
Concept of cooperation
Concept of cooperation
Prospects: - possibility to get the permanent income from Internet users for content review
Prospects: - possibility to get the permanent income from content archives
Prospects: - audience consisting of 300 mlnof Russian-speaking Internet users
Prospects: - possibility to test the content before its coming into air
Prospects: - archives and catch-up rights (demonstration of the content in Internet after its coming into air)
Advantages: - demonstration of the content to the target audience only (targeting)
Advantages: - information on watchers’ preferences (what they watch, if they watch it to the end, how they estimate it …)
Advantages: - protection of rights in Internet
Conclusions By the legal placement of the content in Internet, the manufacturer gets income at the growing market.
Thanks for your attention! Agency of Internet RightsI. Lepse av., 8Ukraine, Kiev, 03124,tel./fax: +38(044) 494 26 56www.air.io