Eduard Akhramovych - How TV channels can earn on Internet?

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Eduard Akhramovych - How TV channels can earn on Internet?

  1. 1. HOW TV-CHANNELS CAN EARN IN INTERNET<br />
  2. 2. Statistics<br />In August 2011, a search request “video” in the Google drop-out has been met 6 mlntimes, “video online” – 20 mlntimes.<br />
  3. 3. Statistics<br />Number of requests in Yandex under word “video” from June 2009 till July 2011 increased four times.<br />Number of shows<br />July<br />July<br />July<br />July<br />
  4. 4. Statistics<br />̴ 70% of Ukrainian Internet-users watch TV-programs in Internet.*<br />30%<br />70%<br />* Data of iVOX, 2011<br />
  5. 5. Statistics<br />̴ 50% of popular TV-materials appear in Internet within twenty-four hours*.<br />Days after first performance<br />* From the moment of their coming to the air<br />% of TV-materials in the Internet<br />
  6. 6. Statistics<br />100% of popular TV-materials appear in Internet within a week.<br />Days after first performance<br />* From the moment of their coming to the air<br />% of TV-materials in the Internet<br />
  7. 7. Axiom<br />An illegal content placed in Internet gives zero income to its manufacturers.<br />
  8. 8. Expansion rate<br />Annually, the audience of video content in Internet increases by 20-24%.* <br />2010<br />2011<br />* Multimedia Research Group, 2011г.<br />
  9. 9. Opportunity<br />7,3mlnof Internet users in Ukraine are ready to buy the content. *<br />* Data of iVOX, 2011<br />
  10. 10. Practice<br />The practice proves the success of operation of web-platforms, distribution channels and content monetization models in Internet.<br />
  11. 11. Monetization models<br />SUBSCRIPTION MODEL<br />Subscription Video on Demand(SVoD) <br />The manufacturer gets the income from Internet users by purchasing of a subscription for a month of access to media-content catalogues.<br />
  12. 12. Monetization models<br />TRANSACTIONAL MODEL<br />Transactional Video on Demand(ТVoD)<br />The manufacturer gets the income from Internet users for review of a video content unit.<br />
  13. 13. Monetization models<br />ADVERTISING MODEL<br />AdvertisingVideo on Demand(AVoD)<br />Income is obtained from advertisers. For end consumers, the content is free.<br />
  14. 14. Concept of cooperation<br />
  15. 15. Concept of cooperation<br />
  16. 16. Prospects:<br />- possibility to get the permanent income from Internet users for content review<br />
  17. 17. Prospects:<br />- possibility to get the permanent income from content archives<br />
  18. 18. Prospects:<br />- audience consisting of 300 mlnof Russian-speaking Internet users<br />
  19. 19. Prospects:<br />- possibility to test the content before its coming into air<br />
  20. 20. Prospects:<br />- archives and catch-up rights (demonstration of the content in Internet after its coming into air)<br />
  21. 21. Advantages: <br />- demonstration of the content to the target audience only (targeting)<br />
  22. 22. Advantages: <br />- information on watchers’ preferences (what they watch, if they watch it to the end, how they estimate it …)<br />
  23. 23. Advantages: <br />- protection of rights in Internet<br />
  24. 24. Conclusions<br />By the legal placement of the content in Internet, the manufacturer gets income at the growing market.<br />
  25. 25. Thanks for your attention!<br />Agency of Internet RightsI. Lepse av., 8Ukraine, Kiev, 03124,tel./fax: +38(044) 494 26 56www.air.io<br />

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