Generation M2: Media in the Lives of 8-to-18-Year-Olds

Methodology Fieldwork: Harris Interactive Dana Markow, Robyn Bell Analysis: Kaiser Family Foundation Staff Liz Hamel, Sarah Cho Mollyann Brodie Ulla Foehr Donald Roberts Melissa Saphir Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

Methodology • 3rd in a series of studies • 1999, 2004, 2009 • Separate sample of respondents • October 2008 – May 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

Methodology • 2,002 respondents • Ages 8-18 • Written questionnaire in the classroom • Media use diaries: 702 participants • Recreational media use only Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 1 Media Use, By Platform Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day: HOURS 6 10:45 4:29 Total media exposure 4 2:31 2 1:29 1:13 :38 :25 0 TV content Music/audio Computers Video games Print Movies Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 2 Media Exposure, Over Time Among all 8- to 18-year-olds, total amount of media exposure in a typical day, over time: HOURS 12 Increase of 2:12 10:45 10 Increase of 1:04 8:33 8 7:29 6 4 2 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 3 Total Media Exposure and Use Among all 8- to 18-year-olds, total amount of media exposure, multitasking and media use in a typical day, over time: HOURS 12 10:45 10 29% Media 8 multitasking 7:38 6 4 2 0 Total media exposure Total media use Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 4 Media Multitasking, By Genre Among 7th to 12th graders, percent who multitask “most of the time” they are using each medium: Listening to music 43% Using a computer 40% Watching TV 39% Reading 27% Playing video games 22% 0% 20% 40% 60% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 5 Mobile Media, Over Time Among all 8- to 18-year-olds, percent who own each item: 2004 2009 18% iPod/MP3 player 76% 39% Cell phone 66% 12% Laptop 29% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 6 Mobile Media Activities Among all 8- to 18-year-olds, time spent in cell phone activities in a typical day: HOURS 1 :49 :17 Music :33 :17 Games :15 TV 0 Talking on a cell phone Consuming media on a cell phone Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 7 Media Use, By Platform Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day: HOURS 6 4:29 4 2:31 2 1:29 1:13 :38 :25 0 TV content Music/audio Computers Video games Print Movies Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 8 TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 4 - :25 2 Live TV 3:05 Live TV 3:04 Live TV 2:39 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 8a TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 4 DVDs :27 DVDs :32 DVDs :32 2 Live TV 3:05 Live TV 3:04 Live TV 2:39 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 8b TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 4 Time-shifted TV :14 Time-shifted TV :14 DVDs :27 DVDs :32 Time-shifted TV :22 DVDs :32 2 Live TV 3:05 Live TV 3:04 Live TV 2:39 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 8c TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 4 Time-shifted TV :14 Time-shifted TV :14 Online :24 DVDs :27 DVDs :32 Time-shifted TV :22 DVDs :32 2 Live TV 3:05 Live TV 3:04 Live TV 2:39 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 8d TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 4 iPod :16 Time-shifted TV :14 Time-shifted TV :14 Online :24 DVDs :27 DVDs :32 Time-shifted TV :22 DVDs :32 2 Live TV 3:05 Live TV 3:04 Live TV 2:39 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 8e TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 Cell phone :15 4 iPod :16 Time-shifted TV :14 Time-shifted TV :14 Online :24 DVDs :27 DVDs :32 Time-shifted TV :22 DVDs :32 2 Live TV 3:05 Live TV 3:04 Live TV 2:39 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 8f TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 6 + :38 4 Total TV Content Total TV Content Total TV Content 2 3:47 3:51 4:29 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 9 TV Viewing, by Platform, 2009 Among all 8- to 18-year-olds, proportion of TV content consumed in a typical day via: Online 9% Mobile 12% On Demand/DVR Live TV 8% 59% DVD 12% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 10 Listening to Music, Over Time Among all 8- to 18-year-olds, average amount of time spent listening to music and other audio in a typical day, over time: HOURS 4 + :47 2:31 2 1:49 1:44 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 11 Listening to Music, By Platform Among all 8- to 18-year-olds, proportion of time spent listening to music on: Cell Phone 12% iPod CD 29% 12% Radio 23% Computer 23% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 12 Computer Use, Over Time Among all 8- to 18-year-olds, average amount of time spent using a computer in a typical day, over time: HOURS 2 + :27 1:29 1:02 1 :27 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 13 Home Internet Access, Over Time Among all 8- to 18-year-olds, percent with Internet access at home, over time: 1999 47% 2004 74% 2009 84% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 14 High-Speed Access, Over Time Among all 8- to 18-year-olds, percent with high-speed Internet access at home, over time: 1999 n/a 2004 31% 2009 59% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 15 Internet in the Bedroom, Over Time Among all 8- to 18-year-olds, percent with Internet access in their bedroom, over time: 1999 10% 2004 20% 2009 33% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 16 Computer Time, By Activity Proportion of recreational computer time 8- to 18-year-olds spend in various activities: Other websites Social 12% networking Instant 25% messaging 13% Email 6% Playing games Video 19% Graphics/photos 5% sites 16% Other 5% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 17 Video Game Use, Over Time Among all 8- to 18-year-olds, average amount of time spent using video games in a typical day, over time: HOURS 2 + :24 1:13 1 :49 :26 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 18 Video Game Use, By Platform, Over Time Video game use among 8- to 18-year-olds in a typical day, over time: 2004 2009 HOURS 2 1 :36 :38 :32 :17 0 Console player Handheld player Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 19 Video Game Use, By Platform, By Gender Video game use among 8- to 18-year-olds in a typical day, by gender: Boy Girl HOURS 2 :56 1 :24 :18 :17 :16 :14 0 Cell phone Handheld player Console player Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 20 Reading, Over Time Among all 8- to 18-year-olds, average amount of time spent using print media in a typical day, over time: HOURS 2 1 :43 :43 - :05 :38 0 1999 2004 2009 Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 21 Reading, Over Time Among all 8- to 18-year-olds, average amount of time spent using each type of print media in a typical day, over time: HOURS 1999 2004 2009 2 1 :21 :23 :25 :15 :14 :09 :07 :06 :03 0 Books Magazines Newspapers Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 22 Reading In a typical day, percent of all 8- to 18-year-olds who spend time reading: 1999 2004 2009 46% Books 46% 47% 55% Magazines 47% 35% 42% Newspapers 34% 23% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 23 Time with Media, By Platform and Age Amount of time spent with each medium in a typical day: 8-10 yr-olds 11-14 yr-olds HOURS 1:22 6 5:03 4 3:41 1:14 1:00 2:22 :24 2 1:46 1:25 1:08 1:01 :46 0 TV content Music Computers Video games Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 24 Total Media Exposure, By Age Total amount of media exposure in a typical day, by age: HOURS 14 11:53 11:23 12 10 7:51 8 6 4 2 0 8-10 yrs-old 11-14 yrs-old 15-18 yrs-old Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 25 Total Media Exposure, By Race/Ethnicity Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity: HOURS 14 12:59 13:00 12 10 8:36 8 6 4 2 0 White Black Hispanic Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 26 Total Media Exposure, By Race/Ethnicity Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity over time: HOURS 1999 2009 14 12:59 13:00 12 10 9:01 8:36 8:19 8 6:56 6 4 2 0 White Black Hispanic White Black Hispanic Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 27 Media Use and Grades Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades: Light media users 23% Fair/poor grades 66% Good grades 10% School doesn’t use grades Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 27a Media Use and Grades Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades: Moderate media users 31% Fair/poor grades 65% Good grades 3% School doesn’t use grades Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 27b Media Use and Grades Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades: Heavy media users 47% 51% Fair/poor Good grades grades Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 28 Multitasking with Homework Among all 8- to 18-year-olds, proportion who say they use a computer, watch TV, play video games, text message, or listen to music while doing their homework: Never 19% Most of the time 31% A little of the time 22% Some of the time 25% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

Parents Matter Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 29 Household Media Environment Among all 8- to 18-year-olds, proportion who say: TV is usually on TV is not usually during meals on during meals 64% 34% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 30 Household Media Environment Among all 8- to 18-year-olds, proportion who say the TV is left on even if no one watching: Never 4% A little of the time 15% Most of the time 45% Some of the time 34% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 31 Media in the Bedroom Among all 8- to 18-year-olds, proportion who say they have a TV in their bedroom: No TV in their bedroom TV in their 28% bedroom 71% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 32 Media Rules Among all 8- to 18-year-olds, percent who say they have rules about the amount of time they can spend with each medium: Yes, has rules N/A No, does not have rules Computer 36% 5% 60% Video games 30% 5% 66% TV 28% 4% 68% Music 10% 5% 85% 0% 20% 40% 60% 80% 100% Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 33 TV in the Home Amount of time spent watching live TV in a typical day, by children who say the TV in their home is left on even when no one is watching: HOURS 4 + 1:35 3:17 2:20 2 1:42 0 Little/none Some of the time Most of the time Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 34 Bedroom TV and Time Spent Watching Amount of time spent watching live TV by children who have a TV in their bedroom vs. those who do not: HOURS 4 + 1:04 2:58 2 1:54 0 No TV in the bedroom TV in the bedroom Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

CHART 35 Media Rules and Time Spent With Media Amount of total recreational media exposure in a typical day, by children who say they have: + 2:52 HOURS 14 12:43 12 10 9:51 8 6 4 2 0 Some media rules No media rules Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.

Generation M2: Media in the Lives of 8-to-18-Year-Olds

by Travis Valentine on Jul 12, 2010

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Generation M2: Media in the Lives of 8-to-18-Year-Olds Presentation Transcript

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