Gnt Flurry

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Gnt Flurry

  1. 1. FLURRY Analytics Nguyen Thi Kim Tuyen GNT
  2. 2. Agenda ● Flurry main services ● Measure ○ ○ ○ ○ ○ Flurry Analytics Overview Audience & Usage Custom Events Implementation User Acquisition Analytics Crash Analytics ● References
  3. 3. Flurry main services (1) ● Build : ○ Flurry AppCloud => integrate with Flurry analytics to make Intelligent push notification services (to all user or segment users from Flurry aanalytics) ● Measure : ○ ○ ○ ○ Flurry Analytics Overview Audience & Usage User Acquisition Analytics Crash Analytics
  4. 4. Flurry main services (2) ● Advertise: ○ AppCircle Acquisition ○ AppCircle Premium ○ Flurry Personas ● Monetize : ○ AppSpot for Small Publishers ○ AppSpot for Large Publishers
  5. 5. Agenda ● Flurry main services ● Measure ○ ○ ○ ○ ○ Flurry Analytics Overview Audience & Usage Custom Events Implementation User Acquisition Analytics Crash Analytics ● References
  6. 6. Flurry Analytics Overview(1) 1. 2. 3. 4. 5. 6. Session : Active user : New Users Session Length : Frequency of use : Life cycle metrics - Rolling retention - Session per user - One-session users - Users active on only day - Users who returned the day after install
  7. 7. Flurry Analytics Overview(2) 7. User retention 8. Version Adoption 9. Geographic Usage 10. Time of day Reporting 11. Devices 12. Carriers 13. Firmware versions 14. Language metrics
  8. 8. Agenda ● Flurry main services ● Measure ○ ○ ○ ○ ○ Flurry Analytics Overview Audience & Usage Custom Events Implementation User Acquisition Analytics Crash Analytics ● References
  9. 9. Audience & Usage ● Segmentation ● ● ○ segment your audience by dimensions : usage , retention , geography , age , gender, category interests ○ by custom events ○ filter by time period ○ Ex : paying & non-paying user , light & heavy user Funnel Analytics ○ tools to measure and improve "Conversion" Portfolio Analytics ○ Show "overlap" in usage between your apps . ○ cross-selling , up-selling, cross-app
  10. 10. Audience & Usage : Segment Applications > Manage > Segments
  11. 11. Audience & Usage :Funnel Analysis (1) How many users that view the tutorial end up finishing levels 1, 2 and 3 within 3 days? How did our last changes registration and confirmation process affect the number of people that successfully registered and started using the app ? How many users make an in-app purchase within 1-hour, 1-day or 1-week after first launching the app. Funnel analyses track users as they execute a defined set of steps, allowing you to see how many of the users that started a given process completed it Conversion rate = % users completed the last step . Funnel : "In App" & "Cross App"
  12. 12. Audience & Usage :Funnel Analysis (2)
  13. 13. Audience & Usage : Portfolio Analytics (1) ● Show the "overlap" in usage across your apps ○ Cross-selling ○ Up-selling ○ Cross-app ==> Funnel cross-app >> See Company tab
  14. 14. Audience & Usage : Portfolio Analytics (2)
  15. 15. Audience & Usage : Portfolio Analytics (3)
  16. 16. Audience & Usage : Portfolio Analytics (4) ● Cross-app funnel : event of each step in different apps
  17. 17. Agenda ● Flurry main services ● Measure ○ ○ ○ ○ ○ Flurry Analytics Overview Audience & Usage Custom Events Implementation User Acquisition Analytics Crash Analytics ● References
  18. 18. Custom event (1) ● Flurry defined : Log ~~ Event ● Mechanism GNT defined : 2 types of events : 1) Events are hard-code in App. 2) Events can be defined by GNT Server (CMS admin) => Events logged to Flurry server ● Scripts generated in Web page . Application catch them and log to FLurry ○ Android : var img = new Image(); var keyDate = (new Date()).getTime(); img.src='http://localhost: 9000/gntflurrylog_"+ keyDate + ".gif?json={"event":"strengthen","action":"Card. changeMainCardForStrengthen","params":[{"values":[""],"name":"body"},{"values": ["1356198748845966810"],"name":"opensocial_owner_id"},{"values":["true"],"name":"forceChange"}]}'
  19. 19. Custom event (2) : Event Logs
  20. 20. Custom event (3) : Event Summary
  21. 21. Custom event (4)
  22. 22. Custom event (5)
  23. 23. Custom event (6)
  24. 24. Custom event (7)
  25. 25. Custom event (8)
  26. 26. Custom event (9) Flurry supports ● Event statistics ● User path ● Event parameters ● Event logs
  27. 27. Custom event (10) : event parameters
  28. 28. Custom event (11) : Manage events
  29. 29. Advanced features(1) 1.Benchmark 2. Demographic Estimates 3. Funnel + In-app + Cross-app 4. Conversion + Cross-selling + Up-selling + Cross-App usage + Cross-App funnels
  30. 30. Advanced features(2) 5. Alert 6. Audience : + Behavioral (App Interest : Category) + Demographic (Age & Gender) 7. My Application Interest 8. Personas 9. Segment / Custom Segment 10. Custom Events 11. User Path 12. Log exception
  31. 31. Privacy http://www.flurry.com/legal-privacy.html
  32. 32. References ● https://dev.flurry.com ● http://support.flurry.com/ ● Youtube ○ Flurry Introduction http://www.youtube.com/watch?v=AewnM85Bxic ○ Flurry Custom Event http://www.youtube.com/watch?v=VaGL_nYTuCI ○ Flurry Advanced Event Features (User path) http://www.youtube.com/watch?v=al-TOszCbNM ○ Flurry

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