The New Biz Dev - IPA Forum
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

The New Biz Dev - IPA Forum

  • 2,003 views
Uploaded on

Presentation on using digital communications for business development - IPA Forum, December 14, 2010.

Presentation on using digital communications for business development - IPA Forum, December 14, 2010.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,003
On Slideshare
1,805
From Embeds
198
Number of Embeds
4

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 198

http://www.investinsocial.com 109
http://www.mitcharnowitz.com 52
http://www.tuvel.com 36
url_unknown 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The New Biz dev
    Leveraging the digital environment for relationship-building
    IPA Forum
    December 14, 2010
  • 2. What is “digital communications”?
    2
    “An interactive form of communication where you are able to be both the broadcaster as well as the receiver of information, and where there is an equal balance of power between all participants. In other words, your voice is equal to the voice at the other end.”
    -Watson Helsby(UK PR/communications executive search firm), 2010
  • 3. Why is a digital communications program important?
    Relationships, relationships, relationships!
    Communication with customers/prospects.
    Building thought-leadership & adding value.
  • 4. Building Relationships Through Social Networking
    4
    …translate into this?
    How will this…
  • 5. Why Social Networking?
    5
    Customer communications
    Establishing thought-leadership
    Identifying targeted contacts
    Listening & participating
  • 6. 4 Steps to Getting Started
    Step 1: Strategy
    Establish why, what, who, where, when & how
    Determine goals, metrics for success, SET EXPECTATIONS
    6
    Step 4: Offer Value & Build Credibility
    Create relevant & educational content to help your customers
    Build a knowledgebase & share it
    Step 3: Listen & Participate
    Get involved in limited conversations
    Use tools like Google Alerts, SocialMention, Blekko
    Join industry groups online (LinkedIn, Ning, listservs)
    Step 2: Research
    Find out where your customers/prospects are hanging out online
    Target based on industry buzzwords, geography, etc.
  • 7. The British Midlands: Digital Communications Program
    7
    Personalization
    Engagement
    Branding
    Timely & valuable content
  • 8. Looking for ideas?
    Use social networking sites like LinkedIn to communicate with prospects & customers.
    Survey your customers about their online professional interests.
    Create a company blog, look for external guest writing opps, write press releases.
    Make it easy for your company to be found & do business with you.
    Conduct a limited outreach campaign.
    Build a house file & maintain it.
    Create contests & promotions.
    Use digital communications to drive offline traffic (i.e. events).
    8
  • 9. Make sure all parts of your programs work together!
    Integrate with other parts of the marketing mix, i.e. telemarketing, print ads, tradeshows.
    Take the conversation offline! Utilize Twitter and LinkedIn for events & F2F (face-to-face) networking.
    Promote content through social networking platforms (Twitter, LinkedIn, bookmarking sites).
    Integrate social networking technology with customer relationship tools & marketing platforms whenever possible (i.e. Salesforce, MailChimp).
    Explore partnerships.
    9
  • 10. Useful Tools
    10
    Hootsuite
    Tweetdeck
    Twellow, Wefollow, Tlists
    LinkedIn Groups
    Listserv Directory
    Listening &
    Research
    QR Codes
    RSS
    Content Creation
    Pressitt, PitchEngine
    Wordpress, Blogger
    Google Reader + Google Alerts
    SocialMention
    Blekko
    Google Docs
    DocStoc
    Yammer
    Scribd
    Social Media Tools for Biz Dev
    LinkedIn Ads
    Facebook Ads
    Skype
    Vyew
    SurveyMonkey
    Google Moderator
    Delicious
    StumbleUpon
    Technorati
    BusinessExchange
    Skype Mobile, Google Talk
    Twitter
    Bump
    LinkedIn
    Content Curating &
    Sharing
    Communication
  • 11. Final Thoughts & Tips
    Lurk & listen – then participate.
    Give before you take.
    Offer value (don’t just pitch).
    Personalize, personalize, personalize!
    Always be yourself.
    11
    Remember, the world’s archived!
    Ask for referrals!
    Be consistent - maintain year-round relationships.
    Grow your programs organically.
    Always follow best practices.
  • 12. Appendix: List of Discussed Tools
    12
    Communication
    Skype: http://skype.com
    Google Talk: http://google.com/talk
    Twitter: http://twitter.com
    Bump: http://bu.mp (mobile app)
    LinkedIn: http://linkedin.com
    Vyew: http://vyew.com
    SurveyMonkey: http://surveymonkey.com
    Google Moderator: http://google.com/moderator
    LinkedIn Ads: http://linkedin.com/advertising
    Facebook Ads: http://facebook.com/adsmarketing
    Industry Twitter Chats: https://spreadsheets.google.com/ccc?key=ruaz3GZveOsoXUOOt86B3AQ#gid=0
  • 13. Appendix: List of Discussed Tools
    13
    Content Creation
    Pressitt: http://pressitt.com
    PitchEngine: http://pitchengine.com
    Wordpress: http://wordpress.com
    Blogger: http://google.com/blogger
    QR Code generators:
    http://qrcode.kaywa.com/
    http://zxing.appspot.com/generator/
    Creating & tracking RSS feeds:
    http://feedburner.com
  • 14. 14
    Appendix: List of Discussed Tools
    Content Curating & Sharing
    Google Docs: http://docs.google.com
    DocStoc: http://docstoc.com
    Yammer: http://yammer.com
    Scribd: http://scribd.com
    Delicious: http://delicious.com
    StumbleUpon: http://stumbleupon.com
    Technorati: http://technorati.com
    BusinessExchange: http://bx.businessweek.com/
  • 15. 15
    Appendix: List of Discussed Tools
    Listening & Research
    Hootsuite: http://hootsuite.com
    Tweetdeck: http://tweetdeck.com
    Twellow: http://twellow.com
    WeFollow: http://wefollow.com
    TLists: http://tlists.com
    LinkedIn Groups: http://linkedin.com/groups
    Listserv Directory: http://www.lsoft.com/catalist.html
    Google Reader: http://google.com/reader
    Google Alerts: http://google.com/alerts
    SocialMention: http://socialmention.com
    Blekko: http://blekko.com
    Ning: http://ning.com
  • 16. Thanks for listening!
    16
    Mitch Arnowitz
    Managing Director, Tuvel Communications
    http://www.tuvel.com
    E: mitch@tuvel.com P: 301.545.0843 M: 301.524.1587
    @TuvelComms
    linkedin.com/companies/tuvel-communications-llc
    More info:
    http://scr.bi/TuvelSocMed
    http://scr.bi/TuvelSMOutreach